Hefty® with PIR for NASCAR Nationwide Series
Hefty® Teams with PIR for November 8 NASCAR Nationwide Series Race
”We are excited to team up with PIR as title sponsor of the Hefty® Odor Block™ 200 to showcase our new waste bags with Hefty® Odor Block™ technology,” said John N. Schwab, senior vice president and general manager, Pactiv Corporation. “This sponsorship also allows the Hefty® brand to extend its presence in auto sports racing and reach thousands of brand-loyal NASCAR enthusiasts who purchase innovative products like Hefty® Ultra Flex™ Tall Kitchen Bags with “Unscented” Odor Block™ technology to simplify their lives.” This sponsorship also enables the Hefty® brand to extend the value of its sponsorship of the No. 24 Hefty® Chevrolet driven by Eric McClure and powered by Front Row Motorsports in the NASCAR Nationwide Series. The No. 24 car is scheduled to participate in the November 8 event. Tickets for the Hefty Odor Block 200 and the remainder of the November NASCAR event weekend at PIR can be purchased online at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223). Be a part of it all at PIR!
About the Hefty® brand
The Hefty® brand is one of the nation’s most widely recognized brands. Hefty® brand products include waste bags (e.g., Ultra Flex™ bags, Cinch Sak® bags), slider closure food storage and freezer bags (OneZip® bags), disposable tableware (e.g., EveryDay plates), and disposable cookware (e.g., EZ Foil® brand). For more information about Hefty® products, visit www.heftybrands.com.
About Pactiv Corporation
Pactiv Corporation (NYSE: PTV) is a leader in the consumer and foodservice/food packaging markets it serves. With 2007 sales of $3.3 billion, Pactiv derives more than 80 percent of its sales from market sectors in which it holds the No. 1 or No. 2 market-share position. Pactiv’s Hefty® brand products include waste bags, slider storage bags, disposable tableware, and disposable cookware. Pactiv’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials. For more information, visit www.pactiv.com.
Past NASCAR Nationwide Series Winners at PIR
|November 6, 1999||Jeff Gordon|
|November 4, 2000||Jeff Burton|
|October 27, 2001||Greg Biffle|
|November 9, 2002||Scott Wimmer|
|November 1, 2003||Bobby Hamilton Jr.|
|November 6, 2004||Jamie McMurray|
|April 22, 2005||Greg Biffle|
|November 12, 2005||Carl Edwards|
|April 21, 2006||Kevin Harvick|
|November 11, 2006||Matt Kenseth|
|April 20, 2007||Clint Bowyer|
|November 10, 2007||Kyle Busch|
|April 11, 2008||Kyle Busch|
Related PIR News
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).