Hefty® with PIR for NASCAR Nationwide Series

Hefty® Teams with PIR for November 8 NASCAR Nationwide Series Race

HeftyOdorBlock200JPG
Friday, September 12, 2008
Leading consumer products brand to sponsor motorsports race in order to showcase innovative new kitchen waste bag product
Phoenix International Raceway President Bryan R. Sperber has announced that Pactiv Corporation's Hefty® brand will be the title sponsor of PIR’s November NASCAR Nationwide Series race - titled the Hefty® Odor Block™ 200. The race entitlement is the first with PIR for the Hefty® brand. The Hefty® Odor Block™ 200 is scheduled as the feature event for the third day of racing in PIR’s November NASCAR race weekend. The green flag drops on the Hefty® Odor Block™ 200 at 2:30 p.m. MST on Saturday, November 8, as Kyle Busch will look to defend his victory in the race from 2007. "We are pleased to welcome the quality Hefty® brand to our family of sponsors," Sperber said. “We are eager to work with the great people at Pactiv Corporation to put on an exciting event for NASCAR fans at Phoenix International Raceway this November.” The upcoming event will provide a showcase for the Hefty® brand to raise awareness for its new Hefty® Ultra Flex™ Tall Kitchen Bags with “Unscented” Odor Block™ technology - an innovative new category of kitchen waste bags that offer consumers a simple, unscented solution to help fight garbage odors, plus the same dependable and strong performance they expect from a Hefty® waste bag product.

”We are excited to team up with PIR as title sponsor of the Hefty® Odor Block™ 200 to showcase our new waste bags with Hefty® Odor Block™ technology,” said John N. Schwab, senior vice president and general manager, Pactiv Corporation. “This sponsorship also allows the Hefty® brand to extend its presence in auto sports racing and reach thousands of brand-loyal NASCAR enthusiasts who purchase innovative products like Hefty® Ultra Flex™ Tall Kitchen Bags with “Unscented” Odor Block™ technology to simplify their lives.” This sponsorship also enables the Hefty® brand to extend the value of its sponsorship of the No. 24 Hefty® Chevrolet driven by Eric McClure and powered by Front Row Motorsports in the NASCAR Nationwide Series. The No. 24 car is scheduled to participate in the November 8 event. Tickets for the Hefty Odor Block 200 and the remainder of the November NASCAR event weekend at PIR can be purchased online at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223). Be a part of it all at PIR!

About the Hefty® brand

The Hefty® brand is one of the nation’s most widely recognized brands. Hefty® brand products include waste bags (e.g., Ultra Flex™ bags, Cinch Sak® bags), slider closure food storage and freezer bags (OneZip® bags), disposable tableware (e.g., EveryDay plates), and disposable cookware (e.g., EZ Foil® brand). For more information about Hefty® products, visit www.heftybrands.com.

About Pactiv Corporation

Pactiv Corporation (NYSE: PTV) is a leader in the consumer and foodservice/food packaging markets it serves. With 2007 sales of $3.3 billion, Pactiv derives more than 80 percent of its sales from market sectors in which it holds the No. 1 or No. 2 market-share position. Pactiv’s Hefty® brand products include waste bags, slider storage bags, disposable tableware, and disposable cookware. Pactiv’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials. For more information, visit www.pactiv.com.

Past NASCAR Nationwide Series Winners at PIR

Date Driver
November 6,

1999
Jeff Gordon
November 4, 2000 Jeff Burton
October 27, 2001 Greg Biffle
November 9, 2002 Scott Wimmer
November 1, 2003 Bobby Hamilton Jr.
November 6, 2004 Jamie McMurray
April 22, 2005 Greg Biffle
November 12, 2005 Carl Edwards
April 21, 2006 Kevin Harvick
November 11, 2006 Matt Kenseth
April 20, 2007 Clint Bowyer
November 10, 2007 Kyle Busch
April 11, 2008 Kyle Busch

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