PIR & Scott Speed Unveil Charity Partnership

PIR and Scott Speed Unveil Unique Charity Partnership

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Friday, November 7, 2008
Driver's personally-designed T-shirt now available for purchase
NASCAR rookie and Red Bull Racing Team driver Scott Speed has turned heads both on and off the race track by energizing America's most popular brand of motorsports with an unprecedented style and approach. Now, Speed and Phoenix International Raceway will unite for a program of similar uniqueness - and this time, it's for charity. Speed, who has been diagnosed with the digestive condition ulcerative colitis, PIR President Bryan R. Sperber, and Scottsdale-based Muze Clothing have worked together to create a designer T-shirt that reflects Speed's inimitable fashion both on and off the track. The shirt, with "Muffin Man" art designed by Speed himself, will be available to the public for $40, with 100 percent of the proceeds from each sale being earmarked to benefit the Crohn's & Colitis Foundation of America (CCFA) Southwest Chapter, based in Scottsdale, Arizona. "PIR is all about great racing and fun - two qualities we think Scott Speed embodies," Sperber said. "To have the opportunity to work with Scott on this project and support a good cause is something we are very excited about. We thought this concept was a natural for the design team at Muze to bring Scott's creation to life." Said Muze Clothing Creative Director Michael Sims: "Muze is proud to have Scott Speed and PIR as partners in the release of the 'Muffin Man' shirt, aiding us in the quest to continue our ongoing efforts to support great causes and worthy events. We are especially proud to have Scott on board, as we see many parallels between our blossoming clothing brand and Scott. Both Muze and Scott are young up-and-comers whose youth and limitless potential make for an exciting future in their respective fields." In his first NASCAR season after a career consisting of 28 Grand Prix starts in pursuit of the Formula One world championship in 2006 and 2007, Speed drives the No. 84 Toyota for Red Bull Racing in the Sprint Cup Series. In addition, Speed has made 14 starts in the NASCAR Craftsman Truck Series, amassing eight top-10 finishes and one win at Dover in just his sixth series start. Speed will make his PIR debut in the NASCAR Craftsman Truck Series Lucas Oil 150 on Friday, November 7 and is scheduled to enter his fourth Sprint Cup Series race in the Sunday, November 9 Checker O'Reilly Auto Parts 500 Presented by Pennzoil. "This is a really cool opportunity for me to work on a project that ties one of my biggest passions - fashion - into motorsports, while also raising money for a great cause," said Speed. "We're hoping that through this project we can help create awareness and raise money for conditions such as ulcerative colitis, a disease that affects me personally." The Speed-designed T-shirt can be purchased online at www.muzeclothing.com, as well as at PIR during the Checker O'Reilly Auto Parts 500 weekend. Fans may support the Crohn's & Colitis Foundation by making a purchase at the season ticket display booth inside Gate 3, as well as during a special fan Q&A by Speed himself at Raceway Club on Sunday, November 9 at 12:15 p.m. During the special appearance by Speed in Raceway Club, the Red Bull driver is willing to "sell the shirt off his back," and will autograph any shirts purchased by fans. Tickets to see Speed race at PIR in the Lucas Oil 150 and Checker O'Reilly Auto Parts 500 Presented by Pennzoil can be purchased online at www.phoenixraceway.com or over the phone at 1-866-408-RACE (7223). About Crohn's Disease and Ulcerative Colitis
Crohn's disease and ulcerative colitis are painful, medically incurable illnesses that attack the digestive system. Crohn's disease may attack anywhere from the mouth to the anus, while ulcerative colitis inflames only the

large intestine (colon). Symptoms may include abdominal pain, persistent diarrhea, rectal bleeding, fever and weight loss. Many patients require hospitalization and surgery. These illnesses can cause severe complications, including colon cancer in patients with long-term disease. Some 1.4 million American adults and children suffer from Crohn's disease or ulcerative colitis, with as many as 150,000 under the age of 18. Most people develop the diseases between the ages of 15 and 35. About the Crohn's & Colitis Foundation of America
The Crohn's & Colitis Foundation of America's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 81 cents of every dollar the Foundation spends goes to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org). For more information, contact the Foundation at 800-932-2423 or visit www.ccfa.org.

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