Budweiser ROLL-BAR to Open in April
Kasey Kahne to appear at grand opening party on Friday, April 17
Kasey Kahne, driver of the No. 9 Budweiser Dodge, will be on hand Friday, April 17 from 8:30 to 10:30 p.m. for the “Grand Opening” of Phoenix International Raceway’s new Budweiser ROLL-BAR during the April 16-18 NASCAR event weekend. The debut event for this new premium hospitality offering at PIR will also include live music and other NASCAR-themed entertainment. “We’re excited to extend our relationship with the Budweiser brand,” said PIR President Bryan R. Sperber. “What makes this partnership unique is the opportunity to introduce an entertainment venue that blends the fun and excitement of our sport into a one-of-a-kind environment. The brand attributes of both PIR and Budweiser are reflected in the new ROLL-BAR and we’re eager to open its doors to race fans during our April NASCAR weekend.” Budweiser ROLL-BAR will be located on the site of the former Raceway Club hospitality area, just behind the Bobby Allison Grandstands on the west side of the track. It will feature the best in live entertainment with drink specials each day and night throughout the SUBWAY Fresh Fit 500™ NASCAR weekend, a custom beer garden area to showcase the No. 9 Budweiser Dodge, and appearances by some of NASCAR’s top personalities. Fans attending the grand opening for Budweiser ROLL-BAR will have the chance to try Budweiser and other beer brands, and one Budweiser ROLL-BAR guest will be selected to win the ultimate NASCAR weekend at Phoenix International Raceway for the Checker O’Reilly Auto Parts 500 Presented by Pennzoil in November. Budweiser ROLL-BAR’s innovative hospitality environment will include a special VIP section for guests, featuring high-end furniture on a raised platform. A number of unique custom structures - including a bar to house a replica of the No. 9 Budweiser Dodge driven by Kasey Kahne - will adorn the beer garden area to highlight the Budweiser branding seen throughout the club. Single-day tickets to Budweiser ROLL-BAR are available for $89 on Friday, April 17 and for $139 on Saturday, April 18. Additional purchase of a grandstand ticket is still required for track admission. Tickets to Budweiser ROLL-BAR and all of the on-track action throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223). Find more information on PIR’s newest hotspot at Budweiser ROLL-BAR’s home on the official Phoenix International Raceway website.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.