Shamrock Farms Joins PIR Family of Sponsors

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Monday, March 9, 2009
Phoenix-based company to act as presenting sponsor of Jimmie Johnson Foundation 150

Phoenix International Raceway President Bryan R. Sperber has announced that the track will welcome Arizona-based company Shamrock Farms to its family of sponsors. In addition, the family-owned and operated dairy will serve as the presenting sponsor for the Jimmie Johnson Foundation 150 at the track on Thursday, April 16. The NASCAR Camping World Series West event will officially be named the Jimmie Johnson Foundation 150 Presented by Shamrock Farms. "We are thrilled to welcome Shamrock Farms to the PIR Family of Sponsors and honored that a local company of this caliber has recognized our efforts to support children and families in need through the Jimmie Johnson Foundation," Sperber said. “With the support of Shamrock Farms we will now be able to increase the philanthropic impact of the Jimmie Johnson Foundation 150.” Shamrock Farms will make a financial contribution to the Jimmie Johnson Foundation in conjunction with the race sponsorship, which provides at-track signage and display space throughout the event weekend, logo inclusion in appropriate advertising and promotional materials, and status as the “Official and Exclusive Dairy Partner” of Phoenix International Raceway. “Shamrock Farms is excited to be sponsoring the Jimmie Johnson Foundation 150,” said Sandy Kelly, Shamrock Farms Marketing Director. “As the largest dairy in the Southwest, we are grateful for the opportunity to promote such a great local event and contribute to the important work the Jimmie Johnson Foundation is doing to help children, families, and communities in need.”

Racing Fans Get Chance to Go Trackside
In addition to the company's partnership with the Jimmie Johnson Foundation 150, Shamrock Farms will give race fans the chance to experience NASCAR at PIR like never before with the SUBWAY Fresh Fit 500™ and Shamrock Farms Ultimate Race Weekend. Now through March 22, fans can visit their favorite SUBWAY® restaurant or www.shamrockraceweekend.com for the chance to win suite and grandstand tickets, pit passes, garage tours, SUBWAY® cards, and more for three thrilling days of NASCAR action. Two sweepstakes winners will receive tickets to the “Night of Champions” charity event on the night of the Jimmie Johnson Foundation 150 Presented by Shamrock Farms. Tickets to the event include food, drink, and the chance to meet three-time NASCAR Sprint Cup champion Jimmie Johnson in PIR’s luxury lounge, Octane.

Jimmie Johnson Foundation 150
Tickets for the April 16 Jimmie Johnson Foundation 150 Presented by Shamrock Farms and all other events throughout the NASCAR event weekend at PIR can be purchased at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223). The Jimmie Johnson Foundation - created by Johnson and his wife, Chandra - is dedicated to assisting children, families, and communities in need. The foundation strives to help everyone, particularly children, pursue their dreams. The partner programs for the Jimmie Johnson Foundation include San Diego Habitat for Humanity, the Hendrick Marrow Program, the Victory Junction Gang Camp, and Phoenix-based Make-A-Wish Foundation of America.

About Shamrock Farms
Founded in 1922 and based in Phoenix, Shamrock Farms is the largest family-owned and operated dairy in the Southwest. Shamrock Farms produces and distributes a full line of dairy products, including fresh milk, sour cream, cottage cheese, whipping cream, ice cream, and more. This includes Shamrock Farms’ line of Mmmilk 12 oz., single-serve milk bottles that are great for on-the-go and come in an array of flavors and varieties. Shamrock Farms is the top milk processor and

distributor in the Southwest, serving major grocery chains, schools, hospitals, and institutions. Shamrock Farms’ fresh milk and dairy products can also be found in the hands of great chefs and at fine restaurants throughout Arizona.

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