NASCAR Stars to Interact with Fans at PIR
Unprecedented Opportunities On Tap
Race fans attending Phoenix International Raceway’s upcoming NASCAR weekend - headlined by the April 18 SUBWAY Fresh Fit 500™ - will have unprecedented opportunities for driver interaction. A full slate of hospitality appearances and new fan forum programs will be unveiled for NASCAR’s first Saturday night race of the season, highlighted by interactive events with three drivers currently ranked in the top 10 in the Sprint Cup Series standings: Kurt Busch (third), Kyle Busch (sixth) and Kasey Kahne (ninth). Kahne, driver of the No. 9 Budweiser Dodge, will be making multiple appearances at PIR to interact with race fans. On Friday, April 17, Kahne will appear at the Grand Opening of PIR’s brand new Budweiser ROLL-BAR from 8:30 to 10:30 p.m. Additionally, Kahne will make a Saturday hospitality appearance in ROLL-BAR prior to pre-race ceremonies, with timing to be announced on www.phoenixraceway.com. Tickets to Budweiser ROLL-BAR are available for $89 on April 17 and for $139 on April 18. Additional purchase of a grandstand ticket is still required for track admission. Kyle Busch, who leads NASCAR with 10 Sprint Cup Series wins over the past two seasons, will also be making multiple appearances at PIR during the SUBWAY Fresh Fit 500™ weekend. The younger Busch will participate in a Fan Forum in the Budweiser ROLL-BAR and will also make an appearance in PIR’s luxury lounge, Octane. Days and times for Kyle Busch’s appearances will be posted on www.phoenixraceway.com. Kurt Busch will help launch MRN at Full SPEED, a question-and-answer fan forum to be conducted prior to the start of each NASCAR Sprint Cup Series event at ISC-owned facilities throughout the year. Mike Bagley will moderate the MRN at Full SPEED event, which will begin at 1:30 p.m. on Saturday, April 18 on the SPEED stage. MRN at Full SPEED will also include other drivers and/or NASCAR personalities, to be announced. West Coast fan favorite Robby Gordon will make multiple appearances throughout the event weekend. Gordon will visit Octane during the Bashas’ Supermarkets 200 - at approximately 7 p.m. - on Friday, April 17. On Saturday, April 18, Gordon will visit with fans in Trackside Club at 2 p.m. Located just 50 feet away from the track and overlooking PIR’s backstretch, Trackside Club delivers unmatched views of the racing action, and a breathtaking look at the scenery of the surrounding desert from the outdoor terrace. Catered meals, pre-race pit passes, VIP parking, and commemorative race tickets are just the start of the experience at Trackside Club. Single tickets for a full weekend package are $699. Budweiser ROLL-BAR is PIR’s newest hospitality offering - located on the site of the former Raceway Club hospitality area, just behind the Bobby Allison Grandstands on the west side of the track. It will feature the best in live entertainment with drink specials each day and night throughout the SUBWAY Fresh Fit 500™ NASCAR weekend and a custom beer garden area to showcase the No. 9 Budweiser Dodge. Octane offers a full-service concierge and high-end dining items that include hand-carved meats, fresh pastas and a sushi bar. The two-day package is $1900 per person for the April NASCAR weekend and includes unlimited food and beverage, live music, wine tasting, and many other plush accommodations. More driver appearances may be announced in the next week and updated information will be posted on www.phoenixraceway.com. Tickets to Budweiser ROLL-BAR, Trackside Club, Octane, and all of the events of the April NASCAR event weekend at PIR can be purchased online at www.phoenixraceway.com or over the phone at 1-866-408-RACE (7223).
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.