A New Look for PhoenixRaceway.com
Enhanced, exclusive content makes site a destination click
With the green flag of its SUBWAY Fresh Fit 500™ NASCAR event weekend on the horizon, Phoenix International Raceway launched this week its newly-designed home on the Web at www.phoenixraceway.com. Phoenix International Raceway’s fresh look online features an emphasis on sharp, sweeping imagery and enhanced distribution of key information for NASCAR fans. A wide range of elements featuring the true NASCAR experience at Phoenix International Raceway will allow viewers to immerse themselves in all things NASCAR throughout the year, at or away from the track. “We are very excited about the debut of the new PhoenixRaceway.com,” said Phoenix International Raceway president Bryan R. Sperber. “Enjoying NASCAR racing at Phoenix International Raceway is all about the total experience and our new website is a great introduction into what fans can expect when they arrive at PIR for the green flag.” Exclusive content, including photo galleries, video collections, and current and archived Phoenix International Raceway news are all part of the package designed to keep NASCAR fans and all track guests visiting PhoenixRaceway.com year-round. In addition to track-specific news, photos, and videos, the new PhoenixRaceway.com features feeds from RacingOne.com to give guests the ultimate in up-to-the-minute NASCAR know-how. With improved navigational tools, the newly-designed site makes finding one’s way around Phoenix International Raceway’s home on the Web easier than ever before. The new PhoenixRaceway.com is part of a redesign initiative by all International Speedway Corporation tracks with the intent of providing the latest and best in cutting-edge online technology. Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).