A New Look for PhoenixRaceway.com
Enhanced, exclusive content makes site a destination click
With the green flag of its SUBWAY Fresh Fit 500™ NASCAR event weekend on the horizon, Phoenix International Raceway launched this week its newly-designed home on the Web at www.phoenixraceway.com. Phoenix International Raceway’s fresh look online features an emphasis on sharp, sweeping imagery and enhanced distribution of key information for NASCAR fans. A wide range of elements featuring the true NASCAR experience at Phoenix International Raceway will allow viewers to immerse themselves in all things NASCAR throughout the year, at or away from the track. “We are very excited about the debut of the new PhoenixRaceway.com,” said Phoenix International Raceway president Bryan R. Sperber. “Enjoying NASCAR racing at Phoenix International Raceway is all about the total experience and our new website is a great introduction into what fans can expect when they arrive at PIR for the green flag.” Exclusive content, including photo galleries, video collections, and current and archived Phoenix International Raceway news are all part of the package designed to keep NASCAR fans and all track guests visiting PhoenixRaceway.com year-round. In addition to track-specific news, photos, and videos, the new PhoenixRaceway.com features feeds from RacingOne.com to give guests the ultimate in up-to-the-minute NASCAR know-how. With improved navigational tools, the newly-designed site makes finding one’s way around Phoenix International Raceway’s home on the Web easier than ever before. The new PhoenixRaceway.com is part of a redesign initiative by all International Speedway Corporation tracks with the intent of providing the latest and best in cutting-edge online technology. Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.