A New Look for PhoenixRaceway.com
Enhanced, exclusive content makes site a destination click
With the green flag of its SUBWAY Fresh Fit 500™ NASCAR event weekend on the horizon, Phoenix International Raceway launched this week its newly-designed home on the Web at www.phoenixraceway.com. Phoenix International Raceway’s fresh look online features an emphasis on sharp, sweeping imagery and enhanced distribution of key information for NASCAR fans. A wide range of elements featuring the true NASCAR experience at Phoenix International Raceway will allow viewers to immerse themselves in all things NASCAR throughout the year, at or away from the track. “We are very excited about the debut of the new PhoenixRaceway.com,” said Phoenix International Raceway president Bryan R. Sperber. “Enjoying NASCAR racing at Phoenix International Raceway is all about the total experience and our new website is a great introduction into what fans can expect when they arrive at PIR for the green flag.” Exclusive content, including photo galleries, video collections, and current and archived Phoenix International Raceway news are all part of the package designed to keep NASCAR fans and all track guests visiting PhoenixRaceway.com year-round. In addition to track-specific news, photos, and videos, the new PhoenixRaceway.com features feeds from RacingOne.com to give guests the ultimate in up-to-the-minute NASCAR know-how. With improved navigational tools, the newly-designed site makes finding one’s way around Phoenix International Raceway’s home on the Web easier than ever before. The new PhoenixRaceway.com is part of a redesign initiative by all International Speedway Corporation tracks with the intent of providing the latest and best in cutting-edge online technology. Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Billboard chart topper and DEL Records/Empire Productions artist Luis Coronel will be the honorary pace car driver for the Toyota 120 NASCAR Mexico Series race on Friday, March 13, Phoenix International Raceway President Bryan R. Sperber announced today. Fans of Coronel should plan on arriving before 7 p.m. PST to see him take an honorary lap around the one-mile oval.
Race weekend entertainment for the CampingWorld.com 500 at Phoenix International Raceway will feature a new spin on driver introductions as world-renowned DJ Michaelis applies his own flair, mixing all music related to the PIR “Like A Boss” marketing campaign.
What has Kevin Harvick done at Phoenix? Quite literally, a lot, and it’s being celebrated by JR Motorsports with a creative, new video at JRMRacing.com and by Phoenix International Raceway with a special ticket package for its March race weekend.
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.