“Prickly Pear” and Rattlesnake: Only at PIR
New margarita and snake bites highlights of new menu at the track
Two tastes of the desert will be available for fans at Phoenix International Raceway to enjoy as NASCAR rolls into the Valley of the Sun, as Rattlesnake Bites and “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita will make their debuts during the SUBWAY Fresh Fit 500™ event weekend. For more than a decade, the recipe for “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita seemed lost for good to the annals of race weekends gone by, but the refreshing taste concocted by a lovable NASCAR fan of the past is making a return to rejuvenate the taste buds of fans in attendance for the SUBWAY Fresh Fit 500™. A libation first created by Tombstone, Ariz.’s “Crazy” Jack Henderson at Phoenix’s first foray into Sprint Cup action in 1988 and enjoyed by fans for years after that, the Prickly Pear Margarita recipe disappeared mysteriously, along with Henderson, following Rusty Wallace’s win in the Valley of the Sun 11 years ago. Following the recipe’s recovery by the track’s diligent operational staff in pre-race preparations, the drink will be sold for $8 at five locations at Phoenix International Raceway: on the Bobby Allison Grandstand mezzanine, at a stand adjacent to the Chevrolet display on the Midway, and behind each of the Allison, A.J. Foyt, and Richard Petty Grandstands surrounding the frontstretch and first two turns. To delve further into the true Southwestern experience, race fans can also sink their teeth into PIR’s new Rattlesnake Bites. One order, set to cost $12, contains four 2.5-ounce pieces of deep-fried rattlesnake, and can be purchased at the food court located behind the A.J. Foyt Grandstand. With a cool drink to beat the Arizona heat and the tasty companion of real rattlesnake, the appetites of fans at Phoenix International Raceway will be satisfied from flag to flag. Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.