“Prickly Pear” and Rattlesnake: Only at PIR
New margarita and snake bites highlights of new menu at the track
Two tastes of the desert will be available for fans at Phoenix International Raceway to enjoy as NASCAR rolls into the Valley of the Sun, as Rattlesnake Bites and “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita will make their debuts during the SUBWAY Fresh Fit 500™ event weekend. For more than a decade, the recipe for “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita seemed lost for good to the annals of race weekends gone by, but the refreshing taste concocted by a lovable NASCAR fan of the past is making a return to rejuvenate the taste buds of fans in attendance for the SUBWAY Fresh Fit 500™. A libation first created by Tombstone, Ariz.’s “Crazy” Jack Henderson at Phoenix’s first foray into Sprint Cup action in 1988 and enjoyed by fans for years after that, the Prickly Pear Margarita recipe disappeared mysteriously, along with Henderson, following Rusty Wallace’s win in the Valley of the Sun 11 years ago. Following the recipe’s recovery by the track’s diligent operational staff in pre-race preparations, the drink will be sold for $8 at five locations at Phoenix International Raceway: on the Bobby Allison Grandstand mezzanine, at a stand adjacent to the Chevrolet display on the Midway, and behind each of the Allison, A.J. Foyt, and Richard Petty Grandstands surrounding the frontstretch and first two turns. To delve further into the true Southwestern experience, race fans can also sink their teeth into PIR’s new Rattlesnake Bites. One order, set to cost $12, contains four 2.5-ounce pieces of deep-fried rattlesnake, and can be purchased at the food court located behind the A.J. Foyt Grandstand. With a cool drink to beat the Arizona heat and the tasty companion of real rattlesnake, the appetites of fans at Phoenix International Raceway will be satisfied from flag to flag. Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.