Track’s Recycling Efforts Enhanced

Raceway and Coca-Cola collaborate in advance of Earth Day

Coca-Cola Recycling
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Tuesday, April 14, 2009

Phoenix International Raceway will continue its long-standing recycling program for the SUBWAY Fresh Fit 500™ weekend April 16-18, taking the program to new levels with an enhanced effort in collaboration with Coca-Cola Recycling.

PIR will get an early start celebrating Earth Day (April 22) during the upcoming NASCAR weekend in the Valley of the Sun by accepting all recyclable materials from race fans and campers, including glass, plastic, aluminum, paper, and cardboard. Each campsite in reserved and infield areas will receive a recycling bag upon move-in and - once filled with recyclable materials - Coca-Cola Recycling will pick up those bags daily and replace them. Recyclables will also be collected in suites, grandstands, fan and corporate hospitality areas, the media center, on the fan Midway, and within the infield.

With the help of Coca-Cola Recycling, PIR’s recycling initiative includes almost 1000 recycling barrels around the grounds. Material collected at the track will be picked up by Environmental Events Management Group (EEMG), a California-based event cleaning and recycling company.

A key element to the recycling program is the presence of the Coca-Cola Recycling Education Vehicle at the track. The 40-foot trailer features videos, games, and prizes - all designed to inform and educate fans about the value of recycling in a fun and interactive setting. The Coca-Cola Family of Drivers will also do their part to encourage recycling with video clips reminding NASCAR fans about the importance of recycling and announcing Coca-Cola’s support of the NASCAR Foundation.

“We are delighted that Coca-Cola has partnered with us to enhance the recycling program at PIR,” said Phoenix International Raceway president Bryan R. Sperber. “Together we’re working to help the environment and I’m sure race fans appreciate the effort.”

NASCAR and Coca-Cola Recycling are collaborating on a large scale to make NASCAR racing more environmentally friendly with an ambitious program to recycle plastic and aluminum beverage containers at selected tracks throughout the 2009 season.

Beyond Phoenix, the program also includes recycling efforts at Las Vegas Motor Speedway, Atlanta Motor Speedway, Texas Motor Speedway, Richmond International Raceway, Lowe’s Motor Speedway (Charlotte, N.C.), Chicagoland Speedway, Kansas Speedway, and Homestead-Miami Speedway. Consultants from Coca-Cola Recycling are working with the operations staff at each track to develop a plan that includes recycling bin selection and placement, material collection and recovery, and consumer messaging and education.

“We’re excited to have this opportunity to interact with NASCAR fans all around the country,” said John Burgess, president of Coca-Cola Recycling LLC. “When we help develop a recycling program for a track, we get a chance to talk to tens of thousands of consumers, showing them the impact recycling can have on their communities.”

“Through our Green Initiative program, NASCAR is working to reduce the environmental impact we have on our communities,” said Mike Lynch, NASCAR’s Managing Director of Green Innovation. “Reducing waste through recycling is an important part of our plan and the support we are getting from Coca-Cola Recycling is key to our success.”

About Coca-Cola Recycling
Coca-Cola Recycling is a wholly-owned subsidiary of Coca-Cola Enterprises, the world’s largest marketer, producer and distributor of Coca-Cola products. The company is dedicated to recovering and recycling packaging materials used in North America - including polyethylene terephthalate (PET) plastic, aluminum, cardboard and plastic film. Coca-Cola Recycling is working to recover and recycle the equivalent of 100 percent of the packaging produced by the Coca-Cola system in the United States.

Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

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