Track’s Recycling Efforts Enhanced

Raceway and Coca-Cola collaborate in advance of Earth Day

Coca-Cola Recycling
Share:
Tuesday, April 14, 2009

Phoenix International Raceway will continue its long-standing recycling program for the SUBWAY Fresh Fit 500™ weekend April 16-18, taking the program to new levels with an enhanced effort in collaboration with Coca-Cola Recycling.

PIR will get an early start celebrating Earth Day (April 22) during the upcoming NASCAR weekend in the Valley of the Sun by accepting all recyclable materials from race fans and campers, including glass, plastic, aluminum, paper, and cardboard. Each campsite in reserved and infield areas will receive a recycling bag upon move-in and - once filled with recyclable materials - Coca-Cola Recycling will pick up those bags daily and replace them. Recyclables will also be collected in suites, grandstands, fan and corporate hospitality areas, the media center, on the fan Midway, and within the infield.

With the help of Coca-Cola Recycling, PIR’s recycling initiative includes almost 1000 recycling barrels around the grounds. Material collected at the track will be picked up by Environmental Events Management Group (EEMG), a California-based event cleaning and recycling company.

A key element to the recycling program is the presence of the Coca-Cola Recycling Education Vehicle at the track. The 40-foot trailer features videos, games, and prizes - all designed to inform and educate fans about the value of recycling in a fun and interactive setting. The Coca-Cola Family of Drivers will also do their part to encourage recycling with video clips reminding NASCAR fans about the importance of recycling and announcing Coca-Cola’s support of the NASCAR Foundation.

“We are delighted that Coca-Cola has partnered with us to enhance the recycling program at PIR,” said Phoenix International Raceway president Bryan R. Sperber. “Together we’re working to help the environment and I’m sure race fans appreciate the effort.”

NASCAR and Coca-Cola Recycling are collaborating on a large scale to make NASCAR racing more environmentally friendly with an ambitious program to recycle plastic and aluminum beverage containers at selected tracks throughout the 2009 season.

Beyond Phoenix, the program also includes recycling efforts at Las Vegas Motor Speedway, Atlanta Motor Speedway, Texas Motor Speedway, Richmond International Raceway, Lowe’s Motor Speedway (Charlotte, N.C.), Chicagoland Speedway, Kansas Speedway, and Homestead-Miami Speedway. Consultants from Coca-Cola Recycling are working with the operations staff at each track to develop a plan that includes recycling bin selection and placement, material collection and recovery, and consumer messaging and education.

“We’re excited to have this opportunity to interact with NASCAR fans all around the country,” said John Burgess, president of Coca-Cola Recycling LLC. “When we help develop a recycling program for a track, we get a chance to talk to tens of thousands of consumers, showing them the impact recycling can have on their communities.”

“Through our Green Initiative program, NASCAR is working to reduce the environmental impact we have on our communities,” said Mike Lynch, NASCAR’s Managing Director of Green Innovation. “Reducing waste through recycling is an important part of our plan and the support we are getting from Coca-Cola Recycling is key to our success.”

About Coca-Cola Recycling
Coca-Cola Recycling is a wholly-owned subsidiary of Coca-Cola Enterprises, the world’s largest marketer, producer and distributor of Coca-Cola products. The company is dedicated to recovering and recycling packaging materials used in North America - including polyethylene terephthalate (PET) plastic, aluminum, cardboard and plastic film. Coca-Cola Recycling is working to recover and recycle the equivalent of 100 percent of the packaging produced by the Coca-Cola system in the United States.

Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

Related PIR News

  • 4/30/17

    FORTUNATE PIT STOP HELPS SIMON PAGENAUD WIN FIRST INDYCAR OVAL RACE AT PHOENIX RACEWAY

    Simon Pagenaud, the 33-year-old Frenchman who won the 2016 Verizon IndyCar Series Championship, was fortunate with a yellow flag that came out while his strongest rivals were in the pits and scored the first oval track win of his career Saturday night at Phoenix Raceway.

  • 4/29/17

    CASTRONEVES SUCCESSFULLY DEFENDS ‘SPEED KING’ CROWN AT PHOENIX RACEWAY

    For the second-straight year, Helio Castroneves showed his intricate knowledge of the fastest way around Phoenix Raceway’s 1.022-mile oval during Beach Whiskey Outback Steakhouse Qualifying Day. The 41-year-old Brazilian and driver of the No. 3 REV Group Team Penske Chevrolet set a new one-lap (18.8701 seconds, 194.975 mph) and consecutive two-lap (37.7538 seconds, 194.905 mph) record to earn the pole position and win another "Speed King" crown for this year's running of the Desert Diamond West Valley Phoenix Grand Prix at Phoenix Raceway.

  • 4/28/17

    INDYCAR DRIVERS GET EXCLUSIVE LOOK AT PHOENIX RACEWAY PROJECT POWERED BY DC SOLAR

    On Beach Whiskey Outback Steakhouse Qualifying Day, Verizon IndyCar Series stars Helio Castroneves, Josef Newgarden, Will Power, Simon Pagenaud, Sebastien Bourdais, Graham Rahal and Ed Jones got an up-close look at The Phoenix Raceway Project Powered by DC Solar.

  • 4/27/17

    PHOENIX RACEWAY ANNOUNCES TRAFFIC AND FAN GUIDELINES FOR APRIL 28-29 VERIZON INDYCAR SERIES RACE WEEKEND

    Phoenix Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full racing experience during the Desert Diamond West Valley Phoenix Grand Prix event weekend, April 28-29. In addition to the Verizon IndyCar Series race on Saturday, April 29 at 6:30 p.m. (local), the race weekend will also include the Phoenix Copper Cup USAC Silver Crown Series and the USAC .25 (Quarter) Midget races, as well as the Vintage Desert Classic. The weekend will officially kick off at the track with the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28.

  • 4/19/17

    BEACH WHISKEY AND OUTBACK STEAKHOUSE TO SPONSOR INDYCAR QUALIFYING DAY AT PHOENIX RACEWAY

    Phoenix Raceway will host the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28 to kick off the Verizon IndyCar Series race weekend and set the field for the Desert Diamond West Valley Phoenix Grand Prix under the lights on Saturday, April 29.

Upcoming Events

  •   No Events Found

Facebook

© 2017 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites