PIR Proclaimed As “Zoomtown U.S.A.”
Arizona Governor Jan Brewer Applauds Track’s Multiple Impacts
Arizona Governor Jan Brewer has officially declared Phoenix International Raceway as “Zoomtown U.S.A.” for the NASCAR event weekend of April 16-18. The NASCAR event weekend at “Zoomtown U.S.A.” will be highlighted by the first official night race of the 2009 Sprint Cup Series season, the SUBWAY Fresh Fit 500™ on Saturday, April 18. In an official proclamation dated April 3, 2009 from the Office of the Governor, Brewer made mention of the rich tradition of NASCAR racing within the Valley of the Sun and the State of Arizona, celebrated NASCAR and Phoenix International Raceway’s impact on Arizona’s economy, and gave an advance welcome to several hundred thousand guests and millions of television viewers who will witness the thrilling NASCAR action at “Zoomtown U.S.A.” this month. The proclamation is as follows: WHEREAS, Phoenix International Raceway will celebrate its 22nd season of NASCAR Sprint Cup Series racing at its historic facility, dating back to 1988; and WHEREAS, with its two annual NASCAR weekends, Phoenix International Raceway has created a motorsports and entertainment haven for residents of Arizona and the Southwestern United States; and WHEREAS, Phoenix International Raceway is one of just 14 tracks to host two weekends annually of the prestigious NASCAR Sprint Cup Series and its 36-race schedule; and WHEREAS, with its two NASCAR weekends, Phoenix International Raceway generates a significant economic impact for Arizona annually; and WHEREAS, more than 200,000 guests will attend the NASCAR event weekend and millions of television viewers will be tuned in from across the country to take in views of Arizona’s sun-splashed landscape and dramatic racing action from Phoenix International Raceway; WHEREAS, legends of the NASCAR Sprint Cup Series, including Dale Earnhardt, Sr., Rusty Wallace, Jeff Gordon, Dale Earnhardt, Jr., and Jimmie Johnson, have visited Victory Lane at Phoenix International Raceway; and WHEREAS, Phoenix International Raceway will deliver a fantastic display of speed and sport by hosting its fifth installment of racing under the lights with the NASCAR Sprint Cup Series event on Saturday, April 18, 2009; NOW, THEREFORE, I, Janice Brewer, Governor of the State of Arizona, do hereby proclaim Phoenix International Raceway as
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.