PIR Adds Comfort and Value
Track unveils 2010 season ticket program
With a goal of enhancing fan experience and adding value, Phoenix International Raceway will provide additional grandstand comfort to race fans for the 2010 season - expanding the average PIR seat width to 22 inches from 18 inches. Additionally, the track is offering its most loyal fans - PIR season ticket holders - unprecedented value and benefits for 2010, with seven-race season-ticket packages starting at just $99. "The experience of race fans attending our events has always been at the forefront of our planning and thinking," said PIR President Bryan R. Sperber. "The ability to enhance comfort while providing tremendous value is something we look forward to in 2010 and beyond." Added elbow room won't be the only advantage for fans at Phoenix International Raceway in 2010. Season tickets for next season are on sale now, with select packages starting at $99 for seven days of racing. Season ticket holders will enjoy exclusive benefits for yet another year, including a substantial saving over the individual ticket price. The savings don't stop with a single season ticket, though, as season ticket holders will have the chance to purchase additional Sprint Cup Series tickets at the special season ticket price - multiplying the savings for the most passionate of NASCAR fans. 2010 Phoenix International Raceway season ticket holders will receive an exclusive identification card that will provide special discounts at the track and with PIR partners, as well as special access to select PIR events. Season ticket holders can select the best vantage point for all seven 2010 races at PIR, as they'll have the opportunity to upgrade or change seat locations before seats are open to the general public. Preferred parking is also a major benefit, as season ticket holders have the chance to purchase passes in advance for an easier entry to and exit from the NASCAR event weekend. Looking for great access? An exclusive season ticket holder phone line will connect ticket holders directly with PIR account specialists, and season ticket holders will be the first to know when news breaks at PIR. If there's a track press release or exclusive NASCAR-related news e-mail on the way, season ticket holders will see it first and have the inside scoop before anyone else. Don't miss out on 2010 at Phoenix International Raceway! Season tickets are available on the Web at www.phoenixraceway.com/seasontickets. Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.