PIR Adds Comfort and Value
Track unveils 2010 season ticket program
With a goal of enhancing fan experience and adding value, Phoenix International Raceway will provide additional grandstand comfort to race fans for the 2010 season - expanding the average PIR seat width to 22 inches from 18 inches. Additionally, the track is offering its most loyal fans - PIR season ticket holders - unprecedented value and benefits for 2010, with seven-race season-ticket packages starting at just $99. "The experience of race fans attending our events has always been at the forefront of our planning and thinking," said PIR President Bryan R. Sperber. "The ability to enhance comfort while providing tremendous value is something we look forward to in 2010 and beyond." Added elbow room won't be the only advantage for fans at Phoenix International Raceway in 2010. Season tickets for next season are on sale now, with select packages starting at $99 for seven days of racing. Season ticket holders will enjoy exclusive benefits for yet another year, including a substantial saving over the individual ticket price. The savings don't stop with a single season ticket, though, as season ticket holders will have the chance to purchase additional Sprint Cup Series tickets at the special season ticket price - multiplying the savings for the most passionate of NASCAR fans. 2010 Phoenix International Raceway season ticket holders will receive an exclusive identification card that will provide special discounts at the track and with PIR partners, as well as special access to select PIR events. Season ticket holders can select the best vantage point for all seven 2010 races at PIR, as they'll have the opportunity to upgrade or change seat locations before seats are open to the general public. Preferred parking is also a major benefit, as season ticket holders have the chance to purchase passes in advance for an easier entry to and exit from the NASCAR event weekend. Looking for great access? An exclusive season ticket holder phone line will connect ticket holders directly with PIR account specialists, and season ticket holders will be the first to know when news breaks at PIR. If there's a track press release or exclusive NASCAR-related news e-mail on the way, season ticket holders will see it first and have the inside scoop before anyone else. Don't miss out on 2010 at Phoenix International Raceway! Season tickets are available on the Web at www.phoenixraceway.com/seasontickets. Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.