PIR Adds Comfort and Value
Track unveils 2010 season ticket program
With a goal of enhancing fan experience and adding value, Phoenix International Raceway will provide additional grandstand comfort to race fans for the 2010 season - expanding the average PIR seat width to 22 inches from 18 inches. Additionally, the track is offering its most loyal fans - PIR season ticket holders - unprecedented value and benefits for 2010, with seven-race season-ticket packages starting at just $99. "The experience of race fans attending our events has always been at the forefront of our planning and thinking," said PIR President Bryan R. Sperber. "The ability to enhance comfort while providing tremendous value is something we look forward to in 2010 and beyond." Added elbow room won't be the only advantage for fans at Phoenix International Raceway in 2010. Season tickets for next season are on sale now, with select packages starting at $99 for seven days of racing. Season ticket holders will enjoy exclusive benefits for yet another year, including a substantial saving over the individual ticket price. The savings don't stop with a single season ticket, though, as season ticket holders will have the chance to purchase additional Sprint Cup Series tickets at the special season ticket price - multiplying the savings for the most passionate of NASCAR fans. 2010 Phoenix International Raceway season ticket holders will receive an exclusive identification card that will provide special discounts at the track and with PIR partners, as well as special access to select PIR events. Season ticket holders can select the best vantage point for all seven 2010 races at PIR, as they'll have the opportunity to upgrade or change seat locations before seats are open to the general public. Preferred parking is also a major benefit, as season ticket holders have the chance to purchase passes in advance for an easier entry to and exit from the NASCAR event weekend. Looking for great access? An exclusive season ticket holder phone line will connect ticket holders directly with PIR account specialists, and season ticket holders will be the first to know when news breaks at PIR. If there's a track press release or exclusive NASCAR-related news e-mail on the way, season ticket holders will see it first and have the inside scoop before anyone else. Don't miss out on 2010 at Phoenix International Raceway! Season tickets are available on the Web at www.phoenixraceway.com/seasontickets. Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).