Rhythm Liqueur Joins PIR Family

Track one of first sports venues in USA to serve new vodka product

Rhythm Liqueur
Thursday, September 10, 2009

Phoenix International Raceway and Rhythm Liqueur - two brands that are synonymous with high-energy recreation and fun - have joined forces as partners. The smooth citrus blend of Rhythm Liqueur will be available to NASCAR fans at Phoenix International Raceway beginning this November, as PIR and distribution partner Hensley & Co. have welcomed Rhythm to PIR's extensive team of corporate partners.

As a new partner, Rhythm will be available for fans to try during the November 12-15 Checker O’Reilly Auto Parts 500 weekend at Phoenix International Raceway. As part of the weekend’s festivities, Rhythm will unveil a signature drink for race fans at PIR: The "Phoenix Sunrise," joining the likes of Crazy Jack’s Prickly Pear Margarita and Rattlesnake Fritters as signature trackside beverage/food items available exclusively in the desert.

"We are delighted to welcome Rhythm into the PIR family," said PIR President Bryan Sperber. "This is a great product that race fans can enjoy at the track, at home and wherever they go out to have fun."

Boosted with a mix of 23 different citrus flavors and infused with caffeine, ginseng, taurine, guarana, damiana, B6, and B12, Rhythm is true to the roots of Kentucky's bourbon trail yet designed for an all-new, lively generation. Rhythm makes exquisite cocktails and supreme shooters - creating a perfect alignment with the full-throttle atmosphere of Phoenix International Raceway's NASCAR experience. Like the octane-filled thrills of NASCAR racing, Rhythm flows through you and keeps the party going.

"We're thrilled with our decision to continue our expansion to the West Coast with PIR," said Jeff Frieberger, co-founder of Rhythm. "Not only are NASCAR fans number one when it comes to brand loyalty, the sport itself is at the very top when it comes to proven sponsorship results."

More information on Rhythm Liqueur can be found at www.drinkrhythm.com.

The partnership between Phoenix International Raceway and Rhythm was arranged in part by Scottsdale marketing firm AP & Associates, LLC, the agency of record for RJS - Spirits, LLC. The brand's synergy with NASCAR's demographic made a launch at Phoenix International Raceway a reality.

"The opportunity to work with PIR and Hensley presented our client with a powerful solution that enabled our team to rapidly secure both distribution and a large receptive audience at the same time," said Alan "A.P." Powell, Chairman and CEO of AP & Associates, LLC.

Phoenix International Raceway's corporate partners include: Able Body Labor, Bank of America, Bashas' Supermarkets, Checker O'Reilly Auto Parts, Chevrolet, Coca-Cola, DeWALT, Gatorade, Hensley-Anheuser Busch, Lucas Oil, Shamrock Farms, Sprint, SUBWAY, The Home Depot, Tylenol, the VFW Foundation, Amkus, Banner Health, Beaudry RV, Crown Royal, Goodyear Tire & Rubber, the Greater Phoenix Convention & Visitors Bureau, Kawasaki Superstore, Manheim, New Holland North America, Safety-Kleen, ServiceMaster Clean, Southwest Ambulance, the Southwest Valley Chamber of Commerce, Sunoco, and UPS.

Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

Related PIR News

  • 2/04/16

    PHOENIX INTERNATIONAL RACEWAY HOSTS “PRIX VIEW” INAUGURAL INDYCAR TESTING SESSION

    Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27

  • 2/01/16

    PIR ANNOUNCES PROMOTION OF KRISTIE MAGGS TO SENIOR DIRECTOR OF CONSUMER MARKETING

    Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.

  • 1/28/16

    PHOENIX INTERNATIONAL RACEWAY KICKS OFF INAUGURAL NASCAR WEST COAST MEDIA DAY

    Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.

  • 1/07/16

    NASCAR STAR KASEY KAHNE ATTENDS PHOENIX SUNS GAME

    NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.

  • 11/30/15

    PHOENIX INTERNATIONAL RACEWAY EXTENDS BLACK FRIDAY, CYBER MONDAY SALES THROUGH END OF WEEK

    For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.

Facebook

© 2016 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites