PIR Honored With Communications Award
Society for New Communications Research commends track for Facebook and Twitter outreach
Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6. The track's daily usage of Facebook - at Facebook.com/PhoenixRaceway - and Twitter - at Twitter.com/PhoenixRaceway - to communicate with its diverse audience of NASCAR fans, colleagues, and business partners was instrumental in securing the recognition of the SNCR. The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. "Phoenix International Raceway's program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships," commented Jen McClure, founder and president of the Society. All the winning case studies submitted to this year's SNCR awards program have been published on the Society’s website, located here. About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit www.sncr.org or call (408) 266-9658. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
High speeds, strategic pit stop gambles, unexpected mechanical problems and amazing car control came into play Saturday night in the Desert Diamond West Valley Phoenix Grand Prix. When the dust settled, it was reigning Verizon IndyCar Series champion Scott Dixon, driver of the No. 9 Chevrolet for Chip Ganassi Racing, who scored his first victory at Phoenix International Raceway.
It’s official - Helio Castroneves, driver of the No. 3 Chevy for Team Penske, is the new “Speed King” of Phoenix International Raceway.
Phoenix International Raceway will celebrate its rich history of IndyCar competition by saluting many legendary drivers and team owners Saturday, April 2 before the Desert Diamond West Valley Phoenix Grand Prix, the first Verizon IndyCar Series event at the one-mile desert oval since 2005.
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full racing experience during the Desert Diamond West Valley Phoenix Grand Prix event weekend, April 1-2. In addition to the Verizon IndyCar Series race on Saturday, April 2 at 6:15 p.m. (local), the race weekend at PIR will also include the Indy Lights Presented by Cooper Tires race on Saturday, April 2 at 1:30 p.m., and practice and qualifying for both races on Friday, April 1.
Phoenix International Raceway President Bryan R. Sperber today announced newly-opened Desert Diamond West Valley as the title sponsor for the Verizon IndyCar Series’ return to the Valley of the Sun this spring. The Desert Diamond West Valley Phoenix Grand Prix takes place under the lights Saturday evening, April 2, 2016.