PIR Honored With Communications Award

Society for New Communications Research commends track for Facebook and Twitter outreach

Wednesday, November 18, 2009

Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6.

The track's daily usage of Facebook - at Facebook.com/PhoenixRaceway - and Twitter - at Twitter.com/PhoenixRaceway - to communicate with its diverse audience of NASCAR fans, colleagues, and business partners was instrumental in securing the recognition of the SNCR.

The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

"Phoenix International Raceway's program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships," commented Jen McClure, founder and president of the Society.

All the winning case studies submitted to this year's SNCR awards program have been published on the Society’s website, located here.

About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit www.sncr.org or call (408) 266-9658.

Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.

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