PIR Honored With Communications Award
Society for New Communications Research commends track for Facebook and Twitter outreach
Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6. The track's daily usage of Facebook - at Facebook.com/PhoenixRaceway - and Twitter - at Twitter.com/PhoenixRaceway - to communicate with its diverse audience of NASCAR fans, colleagues, and business partners was instrumental in securing the recognition of the SNCR. The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. "Phoenix International Raceway's program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships," commented Jen McClure, founder and president of the Society. All the winning case studies submitted to this year's SNCR awards program have been published on the Society’s website, located here. About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit www.sncr.org or call (408) 266-9658. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Phoenix Raceway invites fans and media to the second annual “Prix View” Testing event for the Verizon IndyCar Series on Saturday, Feb. 11, Phoenix Raceway President Bryan R. Sperber announced today. The event will feature virtually the entire field of drivers and teams as they prepare to race under the lights in the Phoenix Grand Prix on Saturday night, April 29, 2017.
Monster Energy NASCAR Cup Series stars will appear at Phoenix Raceway for the first time in 2017 when the track hosts an open test session on Tuesday, Jan. 31. Phoenix Raceway will open its gates to fans from 9 a.m. to 3 p.m. with general seating in the Bobby Allison Grandstand. Free parking is available and fans are asked to make a $5 donation to Phoenix Raceway Charities for admission.
Joey Logano needed a good finish to advance to the championship finale of the NASCAR Sprint Cup Series next weekend. The semi-final race was extended by 12 laps due to two late collisions that significantly effected both the race and the championship battle. Logano got the best finish possible at Sunday's Can-Am 500, grabbing the lead on a late restart and never looking back.
Another NASCAR XFINITY Series race at Phoenix International Raceway, another win for Kyle Busch. The driver of the No. 18 NOS Energy Toyota dominated yet again in Saturday's Ticket Galaxy 200 for his 10th win at PIR, a track record for a single series. Busch led 190 of 200 laps, the fourth-consecutive XFINITY race at Phoenix where he has led at least 175 of the 200 laps. But even though he lost the lead on the final restart to Justin Allgaier, Busch wasn't worried about the outcome.
Phoenix International Raceway President Bryan R. Sperber announced today that DC Solar has been named the title sponsor of the track’s spring NASCAR XFINITY Series races in 2017 and 2018. The DC Solar 200 for the upcoming NASCAR season will take place on Saturday, March 18.
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