PIR Honored With Communications Award
Society for New Communications Research commends track for Facebook and Twitter outreach
Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6. The track's daily usage of Facebook - at Facebook.com/PhoenixRaceway - and Twitter - at Twitter.com/PhoenixRaceway - to communicate with its diverse audience of NASCAR fans, colleagues, and business partners was instrumental in securing the recognition of the SNCR. The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. "Phoenix International Raceway's program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships," commented Jen McClure, founder and president of the Society. All the winning case studies submitted to this year's SNCR awards program have been published on the Society’s website, located here. About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit www.sncr.org or call (408) 266-9658. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.