PIR Honored With Communications Award
Society for New Communications Research commends track for Facebook and Twitter outreach
Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6. The track's daily usage of Facebook - at Facebook.com/PhoenixRaceway - and Twitter - at Twitter.com/PhoenixRaceway - to communicate with its diverse audience of NASCAR fans, colleagues, and business partners was instrumental in securing the recognition of the SNCR. The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. "Phoenix International Raceway's program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships," commented Jen McClure, founder and president of the Society. All the winning case studies submitted to this year's SNCR awards program have been published on the Society’s website, located here. About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR's Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit www.sncr.org or call (408) 266-9658. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Following the announcement of INDYCAR and the 2017 Verizon IndyCar Series schedule, Phoenix International Raceway is pleased to announce the return of the Desert Diamond West Valley Phoenix Grand Prix on Saturday, April 29, 2017 under the lights. Phoenix will mark the fourth race of the 2017 Verizon IndyCar Series season, with all events on the schedule set to be broadcast by longstanding television partners ABC and NBCSN.
Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014.
NASCAR Sprint Cup Series driver Austin Dillon threw out the first pitch Tuesday evening before the Arizona Diamondbacks took on the Washington Nationals at Chase Field.
Along with NASCAR and its broadcast partners, Phoenix International Raceway announced today the race start times and network coverage for the 2017 NASCAR season.
Phoenix International Raceway today announced an exciting new partnership with locally-based El Sol Foods as the track's official salsa. The family-owned and operated business based in Gilbert, Ariz. has been named the exclusive salsa partner of its hometown track for the Nov. 11-13 race weekend.