Sgt. Slaughter Named Honorary Official
WWE Hall of Famer to drive pace car Saturday, appear at pre-race Sunday
Sgt. Slaughter, World Wrestling Entertainment legend and the former United States Marine who earned his famous ring name during service to his country, has been named an Honorary Race Official for the Checker O'Reilly Auto Parts 500 Presented by Pennzoil at Phoenix International Raceway on Sunday, November 15. The WWE Hall of Famer will attend the Checker O'Reilly Auto Parts 500 as part of a promotional partnership between Phoenix International Raceway and World Wrestling Entertainment (WWE) for WrestleMania XXVI, which will be held in Arizona in March 2010. One of the WWE's most beloved Superstars of the mid-1980s and current WWE Ambassador, Sgt. Slaughter will appear on the pre-race ceremonies stage with PIR President Bryan R. Sperber to welcome NASCAR fans, drivers, and teams to the Valley of the Sun for the Semi-Final Showdown in the Chase for the Sprint Cup. "I plan to take my duties as Honorary Race Official as serious as I did service to my country," said Sgt. Slaughter. "I can't wait to jump in the pace car. I pledge to do my best to make sure that everyone attending the weekend of events has a great time at the beautiful Phoenix International Raceway." In addition to his time on the pre-race stage, Slaughter will make multiple appearances for fans in Phoenix International Raceway hospitality clubs throughout the weekend, and will act as the honorary pace car driver before Saturday's NASCAR Nationwide Series Able Body Labor 200. With one of the most instantly recognizable monikers of any WWE Superstar in history, Sgt. Slaughter is truly one of a kind. A former U.S. Marine, he solidified that name by intimidating adversaries and fans alike in his trademark drill sergeant attire. Following his retirement from full-time competition, Sgt. Slaughter acted as WWE Commissioner, and today serves as a WWE Ambassador. Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale. WrestleMania XXVI is scheduled for Sunday, March 28, 2010 at nearby University of Phoenix Stadium in Glendale. Tickets for the global pop culture extravaganza go on sale November 7 at Ticketmaster.com.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.