Fan Texting Service Implemented at PIR
Innovative system allows fans to call for and receive immediate assistance
Phoenix International Raceway and International Speedway Corporation ("ISC") have partnered with InStadiumSolutions ("ISS") to implement a text message-based communication system which is being used at all 12 major ISC motorsports facilities. The service debuted in May and will make its first appearance at PIR for the November NASCAR event weekend. The text messaging system allows fans to communicate directly with the racetrack's command post if assistance is needed in dealing with any special needs inside the facility. A successful test of the text messaging technology was conducted at Homestead-Miami Speedway during the 2008 Ford Championship Weekend, and the technology has been in place since the NASCAR Sprint Cup Series event weekend at Darlington this spring. "In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to make this innovative technology available to our guests across all our facilities," said Dean Kurtz, Chief Guest Services Officer for ISC. "ISS's text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location. We are glad to work with ISS on this important customer service initiative for all our race fans." Texting instructions will be placed prominently throughout Phoenix International Raceway via static signage and will be regularly broadcast through audio and video public announcements. Tickets to witness the championship atmosphere of the November NASCAR event weekend at Phoenix International Raceway - with prices as low as $25 for the Checker O'Reilly Auto Parts 500 - can be purchased online at the newly-designed PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.