New at PIR: SUBWAY Fresh Fit 600™
Distance for April 10 race - first night race of 2010 - increases by 63 laps
It will be a whole new race on April 10 when NASCAR visits Phoenix International Raceway for the first evening event of the season - new distance, new pit-stop schedules, new fuel cycles and a new name. The brand new SUBWAY Fresh Fit 600™ will be the longest Sprint Cup event in track history, featuring 63 more laps (100k) of high-octane action at the same affordable cost that NASCAR fans have come to enjoy in the Valley of the Sun. "Racing is as much about strategy as it is about pure speed," said PIR President Bryan Sperber. "This new distance ushers in a whole new race at PIR and will likely jumble the conventional wisdom about who can win at Phoenix." The addition of 63 laps ensures that PIR's April race maintains its spot as the first official night race of the NASCAR Sprint Cup season again in 2010. For consistency, NASCAR moved to standard race start times in 2010 and PIR's extra laps will make certain that the SUBWAY Fresh Fit 600™ - which starts at 4:30 p.m. locally - will run well into the night under the desert sky. As mentioned, the 375-lap April 10 race under bright Saturday night lights will be the longest scheduled Sprint Cup event in track history, as each of Phoenix International Raceway's 27 Sprint Cup races dating back to 1988 were originally slated for 500k (312 laps) from green flag to checkered flag. PIR's November NASCAR Sprint Cup Series race will maintain its distance of 312 laps - approximately 500 kilometers. To help celebrate this exciting new development in Phoenix International Raceway's rich NASCAR history, fans will have the opportunity to turn the first 600 laps of the new season at PIR on Saturday, March 27 - just two short weeks before the SUBWAY Fresh Fit 600™. How to participate? Just be one of the first 100 people to call 1-866-408-RACE (7223) and purchase a grandstand ticket to the SUBWAY Fresh Fit 600™ using the code-phrase "600 Under the Lights" and you can be one of 100 lucky fans to drive six laps on PIR's one-mile oval. Fans that call in after the first 100, as well as those who have already purchased their tickets, will also have the opportunity to drive the track at PIR. For more details, please visit PhoenixRaceway.com/600UndertheLights. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Denny Hamlin took advantage of some of that free time to hit the links in the Waste Management Phoenix Open Annexus Pro-Am on Wednesday. Hamlin, the driver of the No. 11 FedEx Toyota Camry, was grouped with fellow FedEx spokesman and Pro Football Hall of Fame candidate Jerome Bettis and defending PGA TOUR FedEx Cup winner Billy Horschel.
Phoenix International Raceway and NASCAR have announced that the NASCAR Sprint Cup Series CampingWorld.com 500, scheduled for Sunday, March 15, will kick off at 12:30 p.m. MST, while the NASCAR XFINITY Series race is scheduled for 1 p.m. MST on Saturday, March 14. Both races will broadcast live on FOX. The Toyota 120 NASCAR Mexico Series Race on Friday, March 13, is set for 7 p.m. MST on NBC Universo.
In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website, PhoenixRaceway.com, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.
Kevin Harvick drove his No. 4 Budweiser Chevrolet car to Gatorade Victory Lane in Sunday’s Quicken Loans Race for Heroes 500, but the race itself was a winner for Phoenix International Raceway. The track sold out of grandstand seats a week before the race and sold out of reserved camping spots more than two months early.
Kevin Harvick dominated Sunday’s Quicken Loans Race for Heroes 500, leading 264 of the 312 laps in his No. 4 Budweiser Chevrolet on the way to Gatorade Victory Lane to conclude Phoenix International Raceway’s 50th anniversary season. The win clinched a place for Harvick in the Chase for the NASCAR Sprint Cup Championship Round next Sunday in Miami.