New at PIR: SUBWAY Fresh Fit 600™
Distance for April 10 race - first night race of 2010 - increases by 63 laps
It will be a whole new race on April 10 when NASCAR visits Phoenix International Raceway for the first evening event of the season - new distance, new pit-stop schedules, new fuel cycles and a new name. The brand new SUBWAY Fresh Fit 600™ will be the longest Sprint Cup event in track history, featuring 63 more laps (100k) of high-octane action at the same affordable cost that NASCAR fans have come to enjoy in the Valley of the Sun. "Racing is as much about strategy as it is about pure speed," said PIR President Bryan Sperber. "This new distance ushers in a whole new race at PIR and will likely jumble the conventional wisdom about who can win at Phoenix." The addition of 63 laps ensures that PIR's April race maintains its spot as the first official night race of the NASCAR Sprint Cup season again in 2010. For consistency, NASCAR moved to standard race start times in 2010 and PIR's extra laps will make certain that the SUBWAY Fresh Fit 600™ - which starts at 4:30 p.m. locally - will run well into the night under the desert sky. As mentioned, the 375-lap April 10 race under bright Saturday night lights will be the longest scheduled Sprint Cup event in track history, as each of Phoenix International Raceway's 27 Sprint Cup races dating back to 1988 were originally slated for 500k (312 laps) from green flag to checkered flag. PIR's November NASCAR Sprint Cup Series race will maintain its distance of 312 laps - approximately 500 kilometers. To help celebrate this exciting new development in Phoenix International Raceway's rich NASCAR history, fans will have the opportunity to turn the first 600 laps of the new season at PIR on Saturday, March 27 - just two short weeks before the SUBWAY Fresh Fit 600™. How to participate? Just be one of the first 100 people to call 1-866-408-RACE (7223) and purchase a grandstand ticket to the SUBWAY Fresh Fit 600™ using the code-phrase "600 Under the Lights" and you can be one of 100 lucky fans to drive six laps on PIR's one-mile oval. Fans that call in after the first 100, as well as those who have already purchased their tickets, will also have the opportunity to drive the track at PIR. For more details, please visit PhoenixRaceway.com/600UndertheLights. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.