New at PIR: SUBWAY Fresh Fit 600™
Distance for April 10 race - first night race of 2010 - increases by 63 laps
It will be a whole new race on April 10 when NASCAR visits Phoenix International Raceway for the first evening event of the season - new distance, new pit-stop schedules, new fuel cycles and a new name. The brand new SUBWAY Fresh Fit 600™ will be the longest Sprint Cup event in track history, featuring 63 more laps (100k) of high-octane action at the same affordable cost that NASCAR fans have come to enjoy in the Valley of the Sun. "Racing is as much about strategy as it is about pure speed," said PIR President Bryan Sperber. "This new distance ushers in a whole new race at PIR and will likely jumble the conventional wisdom about who can win at Phoenix." The addition of 63 laps ensures that PIR's April race maintains its spot as the first official night race of the NASCAR Sprint Cup season again in 2010. For consistency, NASCAR moved to standard race start times in 2010 and PIR's extra laps will make certain that the SUBWAY Fresh Fit 600™ - which starts at 4:30 p.m. locally - will run well into the night under the desert sky. As mentioned, the 375-lap April 10 race under bright Saturday night lights will be the longest scheduled Sprint Cup event in track history, as each of Phoenix International Raceway's 27 Sprint Cup races dating back to 1988 were originally slated for 500k (312 laps) from green flag to checkered flag. PIR's November NASCAR Sprint Cup Series race will maintain its distance of 312 laps - approximately 500 kilometers. To help celebrate this exciting new development in Phoenix International Raceway's rich NASCAR history, fans will have the opportunity to turn the first 600 laps of the new season at PIR on Saturday, March 27 - just two short weeks before the SUBWAY Fresh Fit 600™. How to participate? Just be one of the first 100 people to call 1-866-408-RACE (7223) and purchase a grandstand ticket to the SUBWAY Fresh Fit 600™ using the code-phrase "600 Under the Lights" and you can be one of 100 lucky fans to drive six laps on PIR's one-mile oval. Fans that call in after the first 100, as well as those who have already purchased their tickets, will also have the opportunity to drive the track at PIR. For more details, please visit PhoenixRaceway.com/600UndertheLights. Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
The Chase for the NASCAR Sprint Cup Series has made the fall race at Phoenix Raceway more crucial than ever as the field of drivers in the Round of 8 is cut to the #Phoenix4 – the final four drivers in contention for the championship. After the checkered flag waves for the Can-Am 500 on Sunday, Nov. 13, the #Phoenix4 will advance with their championship dreams only one race away.
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.