Light Rail Train on the Move
Raceway's latest marketing initiative takes NASCAR to Phoenix streets
Warning: Though race fans may feel the sheer intensity of NASCAR while driving the streets of Phoenix and surrounding areas this spring, the rules of the road still apply - even with Tony Stewart and Jeff Gordon at one's side.
A themed version of a Valley METRO Light Rail train features the stars and cars of Phoenix International Raceway's upcoming NASCAR event weekend, which includes the first night race of the 2010 Sprint Cup Series season, the SUBWAY Fresh Fit 600™ on April 10.
The train debuted on the rail system on February 22 and will continue to run throughout the coming weeks.
A wider image, which features the entire train, is available here.
Tickets for 2010 at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.
Related PIR News
Fans coming to the Axalta Faster. Tougher. Brighter. 200 race at Phoenix International Raceway on Saturday, March 14 will have the opportunity to attend a free NASCAR XFINITY Series Autograph Session. Held on the Fan Midway and open for anyone with a grandstand ticket, the event is a great opportunity to meet NASCAR stars of the future.
Billboard chart topper and DEL Records/Empire Productions artist Luis Coronel will be the honorary pace car driver for the Toyota 120 NASCAR Mexico Series race on Friday, March 13, Phoenix International Raceway President Bryan R. Sperber announced today. Fans of Coronel should plan on arriving before 7 p.m. PST to see him take an honorary lap around the one-mile oval.
Race weekend entertainment for the CampingWorld.com 500 at Phoenix International Raceway will feature a new spin on driver introductions as world-renowned DJ Michaelis applies his own flair, mixing all music related to the PIR “Like A Boss” marketing campaign.
What has Kevin Harvick done at Phoenix? Quite literally, a lot, and it’s being celebrated by JR Motorsports with a creative, new video at JRMRacing.com and by Phoenix International Raceway with a special ticket package for its March race weekend.
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.