Phoenix awarded two NASCAR weekends in 2011
PIR to host second & semifinal race of Sprint Cup season; Local economic impact to exceed $400 million
Phoenix International Raceway President Bryan R. Sperber announced today that the track has been awarded two NASCAR Sprint Cup Series race weekends in 2011, marking seven consecutive seasons for PIR to host a pair of nationally-televised event weekends featuring the brightest stars in NASCAR. Phoenix will maintain two NASCAR Sprint Cup weekends in the face of widespread schedule realignment that saw multiple race dates moved amongst multiple facilities.
“We are honored to be the only facility in the West with two Sprint Cup Series events,” Sperber said. “The commitment from NASCAR to race twice at Phoenix International Raceway speaks volumes for the level of enthusiasm the sport has from fans in Arizona and throughout this part of the country.”
As part of the NASCAR’s schedule realignment, Phoenix International Raceway’s SUBWAY Fresh Fit 500™ will move from April to February 27 – just one week after NASCAR’s largest event, the Daytona 500. PIR will look to capitalize on the season-opening excitement of Daytona with a new Sunday day-race format, allowing fans to take in the 500 km race in Phoenix with a more traditional local start time of 1 p.m. The SUBWAY Fresh Fit 500™ will be televised nationally on FOX.
Phoenix will continue to host the semi-final race in NASCAR’s playoffs – the Chase for the Sprint Cup – on November 13. The Kobalt Tools 500, a race in which fans have come to expect heavy championship implications, also starts at 1 p.m. locally and will be televised nationally on ESPN. NASCAR will conclude its season the following week at Homestead Miami Speedway in Florida.
“Phoenix will be the first and last stop NASCAR makes in the West,” Sperber said. “It’s a great privilege for us to help celebrate the excitement of a new season in February and to help crown season champions as the year winds down with the Chase in November.”
Phoenix International Raceway is one of just 13 NASCAR facilities to be awarded two Sprint Cup weekends in 2011. Past studies conducted by Arizona State University’s W.P. Carey School of Business for PIR have indicated that the economic impact of hosting two NASCAR Sprint Cup weekends annually in Phoenix exceeds $400 million.
“The State of Arizona is well aware of the tremendous economic impact that comes along with hosting a NASCAR weekend in the Valley of the Sun,” Sperber said. “The fact that Phoenix International Raceway has been confirmed to host two Sprint Cup events provides a shot-in-the-arm for our local economy at a time when it’s most needed.”
Race fans can secure 2011 Season Tickets from Phoenix International Raceway before they go on sale to the general public. Starting Tuesday, August 10, fans can make a $50 deposit to reserve 2011 seats by calling 877-PIR-XTRA (747-9872) and speaking directly with one of PIR’s Fan Experience Specialists. 2011 Season Tickets go on sale to the general public on Friday, October 29, with prices starting at just $99. 2011 SUBWAY Fresh Fit 500™ tickets go on sale Thursday, November 11 and start as low as $25.
Phoenix International Raceway will release information about its 2011 NASCAR Nationwide Series, NASCAR Camping World Truck Series and NASCAR K&N Pro Series West events at a later date. NASCAR is expected to release the entire 2011 Sprint Cup Series schedule in coming weeks.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.