Phoenix awarded two NASCAR weekends in 2011
PIR to host second & semifinal race of Sprint Cup season; Local economic impact to exceed $400 million
Phoenix International Raceway President Bryan R. Sperber announced today that the track has been awarded two NASCAR Sprint Cup Series race weekends in 2011, marking seven consecutive seasons for PIR to host a pair of nationally-televised event weekends featuring the brightest stars in NASCAR. Phoenix will maintain two NASCAR Sprint Cup weekends in the face of widespread schedule realignment that saw multiple race dates moved amongst multiple facilities.
“We are honored to be the only facility in the West with two Sprint Cup Series events,” Sperber said. “The commitment from NASCAR to race twice at Phoenix International Raceway speaks volumes for the level of enthusiasm the sport has from fans in Arizona and throughout this part of the country.”
As part of the NASCAR’s schedule realignment, Phoenix International Raceway’s SUBWAY Fresh Fit 500™ will move from April to February 27 – just one week after NASCAR’s largest event, the Daytona 500. PIR will look to capitalize on the season-opening excitement of Daytona with a new Sunday day-race format, allowing fans to take in the 500 km race in Phoenix with a more traditional local start time of 1 p.m. The SUBWAY Fresh Fit 500™ will be televised nationally on FOX.
Phoenix will continue to host the semi-final race in NASCAR’s playoffs – the Chase for the Sprint Cup – on November 13. The Kobalt Tools 500, a race in which fans have come to expect heavy championship implications, also starts at 1 p.m. locally and will be televised nationally on ESPN. NASCAR will conclude its season the following week at Homestead Miami Speedway in Florida.
“Phoenix will be the first and last stop NASCAR makes in the West,” Sperber said. “It’s a great privilege for us to help celebrate the excitement of a new season in February and to help crown season champions as the year winds down with the Chase in November.”
Phoenix International Raceway is one of just 13 NASCAR facilities to be awarded two Sprint Cup weekends in 2011. Past studies conducted by Arizona State University’s W.P. Carey School of Business for PIR have indicated that the economic impact of hosting two NASCAR Sprint Cup weekends annually in Phoenix exceeds $400 million.
“The State of Arizona is well aware of the tremendous economic impact that comes along with hosting a NASCAR weekend in the Valley of the Sun,” Sperber said. “The fact that Phoenix International Raceway has been confirmed to host two Sprint Cup events provides a shot-in-the-arm for our local economy at a time when it’s most needed.”
Race fans can secure 2011 Season Tickets from Phoenix International Raceway before they go on sale to the general public. Starting Tuesday, August 10, fans can make a $50 deposit to reserve 2011 seats by calling 877-PIR-XTRA (747-9872) and speaking directly with one of PIR’s Fan Experience Specialists. 2011 Season Tickets go on sale to the general public on Friday, October 29, with prices starting at just $99. 2011 SUBWAY Fresh Fit 500™ tickets go on sale Thursday, November 11 and start as low as $25.
Phoenix International Raceway will release information about its 2011 NASCAR Nationwide Series, NASCAR Camping World Truck Series and NASCAR K&N Pro Series West events at a later date. NASCAR is expected to release the entire 2011 Sprint Cup Series schedule in coming weeks.
Related PIR News
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).