3 AMIGOS NAMED OFFICIAL TEQUILA OF PIR

Partnership to debut at K&N Pro Series West in Phoenix on Nov. 13

3 Amigos

Phoenix International Raceway President Bryan R. Sperber recently announced 3 Amigos Tequila as the Official Tequila of PIR. In addition, 3 Amigos will sponsor the season finale for the NASCAR K&N Pro Series West in Phoenix on Nov. 13 – the 3 Amigos Tequila 125.

“3 Amigos Tequila is a quality product that’s all about good times and fun – making it a perfect match with Phoenix International Raceway and NASCAR fans,” Sperber said. “The product’s local roots make our new partnership even more exciting.”

Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family's farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation – the global brand manager for 3 Amigos – echoed Sperber’s excitement about the new partnership.

“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” Wallin said. “We are very excited to announce the 3 Amigos’ partnership with Phoenix International Raceway and NASCAR. This sport has the greatest fans and we know they will enjoy getting to know 3 Amigos as we expand our distribution nationwide.”

The 3 Amigos Tequila 125 – a race that will be part of double-header action at PIR on Nov. 13, following the NASCAR Nationwide Series WYPALL* 200 – will offer race fans unprecedented West Series garage access. Teams from the K&N Pro Series West will qualify for the 3 Amigos Tequila 125 on Thursday, Nov. 11. After qualifying, the entire West Series garage will move into PIR’s interactive midway for the West Series Garage Open House from 12-5 p.m. on Friday, Nov. 12.

As part of this first-ever midway garage open house at PIR, all fans in attendance that day will have an opportunity to see K&N Pro Series West cars up close and will be able to interact with teams and drivers. All PIR patrons will also be able to take in the official pre-race inspection process, autograph sessions, driver/team Q&A’s and more. PIR Season Ticket holders will be granted early entry to the open house at 11:30 a.m. There will be amazing 3 Amigos “Trackaritas” all day.

Tickets to the exciting Nov. 11-14 Kobalt Tools 500 NASCAR event weekend are also still available with prices starting at just $25. For more information or to purchase tickets, visit www.phoenixraceway.com/tickets or call 866-408-RACE (7223).

Related PIR News

  • 6/12/15

    PHOENIX INTERNATIONAL RACEWAY TO BE RENAMED JEFF GORDON RACEWAY ON NOV. 15 FOR THE QUICKEN LOANS RACE FOR HEROES 500

    Phoenix International Raceway will officially be renamed Jeff Gordon Raceway on Nov. 15, 2015 for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500, PIR President Bryan R. Sperber announced today. The race is the semifinal race for the Chase for the NASCAR Sprint Cup and will be Gordon’s last Sprint Cup Series race at the track as a full-time competitor.

  • 5/27/15

    QUICKEN LOANS RACE FOR HEROES 500 EVENT WEEKEND TICKETS ON SALE FRIDAY

    Phoenix International Raceway announced today that tickets for the semifinal race in the Chase for the NASCAR Sprint Cup, the Quicken Loans Race for Heroes 500, will go on-sale Friday, May 29. Tickets start at just $25 and can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).

  • 3/15/15

    HARVICK REGISTERS DOMINANT CAMPINGWORLD.COM 500 WIN

    Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.

  • 3/14/15

    LOGANO SCORES DOMINANT WIN IN AXALTA FASTER TOUGHER BRIGHTER 200

    Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.

  • 3/14/15

    PARDO LEADS HO SPEED RACING TO 1, 2, 3 SWEEP IN TOYOTA 120

    Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.

Facebook

© 2015 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites