3 AMIGOS NAMED OFFICIAL TEQUILA OF PIR
Partnership to debut at K&N Pro Series West in Phoenix on Nov. 13
Phoenix International Raceway President Bryan R. Sperber recently announced 3 Amigos Tequila as the Official Tequila of PIR. In addition, 3 Amigos will sponsor the season finale for the NASCAR K&N Pro Series West in Phoenix on Nov. 13 – the 3 Amigos Tequila 125.
“3 Amigos Tequila is a quality product that’s all about good times and fun – making it a perfect match with Phoenix International Raceway and NASCAR fans,” Sperber said. “The product’s local roots make our new partnership even more exciting.”
Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family's farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.
J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation – the global brand manager for 3 Amigos – echoed Sperber’s excitement about the new partnership.
“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” Wallin said. “We are very excited to announce the 3 Amigos’ partnership with Phoenix International Raceway and NASCAR. This sport has the greatest fans and we know they will enjoy getting to know 3 Amigos as we expand our distribution nationwide.”
The 3 Amigos Tequila 125 – a race that will be part of double-header action at PIR on Nov. 13, following the NASCAR Nationwide Series WYPALL* 200 – will offer race fans unprecedented West Series garage access. Teams from the K&N Pro Series West will qualify for the 3 Amigos Tequila 125 on Thursday, Nov. 11. After qualifying, the entire West Series garage will move into PIR’s interactive midway for the West Series Garage Open House from 12-5 p.m. on Friday, Nov. 12.
As part of this first-ever midway garage open house at PIR, all fans in attendance that day will have an opportunity to see K&N Pro Series West cars up close and will be able to interact with teams and drivers. All PIR patrons will also be able to take in the official pre-race inspection process, autograph sessions, driver/team Q&A’s and more. PIR Season Ticket holders will be granted early entry to the open house at 11:30 a.m. There will be amazing 3 Amigos “Trackaritas” all day.
Tickets to the exciting Nov. 11-14 Kobalt Tools 500 NASCAR event weekend are also still available with prices starting at just $25. For more information or to purchase tickets, visit www.phoenixraceway.com/tickets or call 866-408-RACE (7223).
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Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.