PIR ANNOUNCES TICKET SALES FOR 2011 SEASON

NASCAR Sprint Cup Race Weekend Moves to February

2011 NASCAR at PIR

Race fans can expect great sports and entertainment value again at Phoenix International Raceway for the 2011 NASCAR season – kicking off with the SUBWAY Fresh Fit 500™ race weekend Feb. 25-27. PIR remains the only facility in the West with two Sprint Cup Series events and the first and last stop on the West Coast for NASCAR.

PIR will host a total of seven races in 2011, including two NASCAR Sprint Cup Series races, two NASCAR Nationwide Series races, one NASCAR Camping World Truck Series race and two NASCAR K&N Pro Series West races. The same great individual pricing options are still available for both 2011 race weekends with Sprint Cup tickets starting at just $25, Nationwide Series for $15 and Camping World Truck Series for $7.  Add free daily on-site parking with regular tram service, live music entertainment and interactive fun throughout PIR’s interactive Midway and fans experience first-hand the “best value in NASCAR.”

New to race fans in 2011 is value pricing – fans can receive extra savings by purchasing tickets for the 2011 SUBWAY Fresh Fit 500™ early. The value pricing period takes place now through December 31, 2010. Regular pricing will begin on Jan. 1 and run up to the start of the event weekend.

Also new are GO Value packages starting at $40. GO 2 Days to the NASCAR Sprint Cup Series SUBWAY Fresh Fit 500™ and NASCAR Nationwide Series races and pay only $40. GO 3 Days, adding the Lucas Oil 150 Camping World Truck Series, and pay only $47.

Season tickets will remain at the same low price as last season, with packages starting at $99. By purchasing a season ticket, buyers will receive significant savings over the regular ticket prices along with all the benefits that come with being a season ticket holder; including appreciation events and a dedicated phone line to a PIR Fan Experience Specialist.

The SUBWAY Fresh Fit 500™ will kick off PIR’s 2011 event season, featuring races in NASCAR’s three top series. The SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race will take place Sunday, Feb. 27 – the series’ second stop of the season following the Daytona 500. The SUBWAY Fresh Fit 500™ event weekend will also feature the Bashas’ Supermarkets 200 NASCAR Nationwide Series race on Saturday, Feb. 26 and the NASCAR Camping World Truck Series race on Friday, Feb. 25.

NASCAR returns to Phoenix for its traditional fall weekend in November, featuring the NASCAR Sprint Cup Series semi-final race in the Chase for the Sprint Cup – the Kobalt Tools 500 – on Sunday, Nov. 13. The Kobalt Tools 500 event weekend will also feature the WYPALL*200 NASCAR Nationwide Series race.

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