PIR & RIDEMAKERZ ANNOUNCE PARTNERSHIP

Toy Car Customizing Shop to Debut New Collection of NASCAR Licensed Products

Image
Share:

Phoenix International Raceway President Bryan R. Sperber today announced that RIDEMAKERZ – the first-ever customizing shop for one-of-a-kind radio control cars – has joined the family of official partners at PIR. RIDEMAKERZ will debut its new collection of NASCAR licensed products during the upcoming Kobalt Tools 500 weekend in Phoenix.

“For a company that prides itself on authenticity, it’s quite a thrill for us to be here in Victory Lane announcing our partnership with PIR and debuting our new NASCAR product line,” say RIDEMAKERZ ZEO (CEO) Larry Andreini.  “We can now offer race fans of any age the ability to trick-out a 1:18 scale version of their favorite driver’s car.” 

To help celebrate the new partnership, four local children from four different charities will be paired with media celebrities in the ultimate radio controlled car build-off on Nov. 14 from Phoenix International Raceway’s Gatorade Victory Lane. The contestants – aged 6-14 – representing Make-A-Wish Foundation, Big Brothers Big Sisters, Victory Junction Gang Camp and The NASCAR Foundation, will team with four media celebrities to build a car or “RIDE” in the RZ Pit Challenge – an automotive-themed experience complete with kid-friendly power tools. The timed competition is easy and fun requiring each team to assemble a RIDE with four bolts that connect the body and chassis, and snap-in/snap-on accessories.  The winning team will raise $1,000 for their charity.

RIDEMAKERZ has five locations nationwide, including a Valley of the Sun location at Westgate City Center in Glendale. In a nod to real-world car culture, RIDEMAKERZ has agreements with several automotive manufacturers to offer versions of today’s most popular cars.  The new, officially licensed NASCAR body joins the line-up along with driver-themed decals from Dale Earnhardt Jr., Danica Patrick, Kyle Busch, Denny Hamlin, Joey Logano, Ryan Newman, Michael Waltrip, Jeff Gordon, Jimmie Johnson, and Mark Martin.

To learn more or to purchase a RIDE, visit RIDEMAKERZ.com.

Phoenix International Raceway's corporate partners include: Bashas' Supermarkets, O’Reilly Auto Parts, Chevrolet, Coca-Cola, Gatorade, Hensley-Anheuser Busch, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Goodyear Tire & Rubber, the Greater Phoenix Convention & Visitors Bureau, New Holland North America, Safety-Kleen, ServiceMaster Clean, Southwest Ambulance, Sunoco, RIDEMAKERZ, Lowe’s Home Improvement Warehouse, Kimberly-Clark Professional, 3 Amigo’s Tequila, Toyota, Ford Motor Company, Casino Arizona, Mars Snackfood, GEICO Insurance and UPS.

Tickets to the November 11-14 Kobalt Tools 500 NASCAR event weekend are still available with prices starting at just $25. For more information, or to purchase tickets, visit http://phoenixraceway.com or call 866-408-RACE (7223).

Related PIR News

  • 11/13/16

    WILD FINISH GIVES LOGANO CAN-AM 500, SPOT IN NASCAR CHAMPIONSHIP 4

    Joey Logano needed a good finish to advance to the championship finale of the NASCAR Sprint Cup Series next weekend. The semi-final race was extended by 12 laps due to two late collisions that significantly effected both the race and the championship battle. Logano got the best finish possible at Sunday's Can-Am 500, grabbing the lead on a late restart and never looking back.

  • 11/13/16

    KYLE BUSCH BECOMES FIRST DRIVER TO WIN 10 RACES IN ONE DIVISION AT PIR

    Another NASCAR XFINITY Series race at Phoenix International Raceway, another win for Kyle Busch. The driver of the No. 18 NOS Energy Toyota dominated yet again in Saturday's Ticket Galaxy 200 for his 10th win at PIR, a track record for a single series. Busch led 190 of 200 laps, the fourth-consecutive XFINITY race at Phoenix where he has led at least 175 of the 200 laps. But even though he lost the lead on the final restart to Justin Allgaier, Busch wasn't worried about the outcome.

  • 11/12/16

    DC SOLAR SIGNS ON AS TITLE SPONSOR OF SPRING NASCAR XFINITY SERIES RACE AT PHOENIX RACEWAY

    Phoenix International Raceway President Bryan R. Sperber announced today that DC Solar has been named the title sponsor of the track’s spring NASCAR XFINITY Series races in 2017 and 2018. The DC Solar 200 for the upcoming NASCAR season will take place on Saturday, March 18.

  • 11/12/16

    DANIEL SUÁREZ SCORES LATE VICTORY IN LUCAS OIL 150

    Friday's Lucas Oil 150 at Phoenix International Raceway was setting up to be a dominant win for 18-year-old William Byron. But with 10 laps to go, both the race win and the hope of a NASCAR Camping World Truck Series championship went up in smoke for the driver of the No. 9 Liberty University Toyota Tundra.

  • 11/11/16

    PHOENIX RACEWAY’S PARK ‘N RIDE PROGRAM OFFERS NASCAR FANS TRAVEL OPTION FOR CAN-AM 500

    Phoenix Raceway has announced the operating schedule for its Park ‘N Ride program – encouraging race fans to take advantage of the convenient shuttle service when traveling to and from the Can-Am 500 NASCAR Sprint Cup Series race on Sunday, Nov. 13.

Upcoming Events

  •   No Events Found

Facebook

© 2016 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites