PIR & RIDEMAKERZ ANNOUNCE PARTNERSHIP
Toy Car Customizing Shop to Debut New Collection of NASCAR Licensed Products
Phoenix International Raceway President Bryan R. Sperber today announced that RIDEMAKERZ – the first-ever customizing shop for one-of-a-kind radio control cars – has joined the family of official partners at PIR. RIDEMAKERZ will debut its new collection of NASCAR licensed products during the upcoming Kobalt Tools 500 weekend in Phoenix.
“For a company that prides itself on authenticity, it’s quite a thrill for us to be here in Victory Lane announcing our partnership with PIR and debuting our new NASCAR product line,” say RIDEMAKERZ ZEO (CEO) Larry Andreini. “We can now offer race fans of any age the ability to trick-out a 1:18 scale version of their favorite driver’s car.”
To help celebrate the new partnership, four local children from four different charities will be paired with media celebrities in the ultimate radio controlled car build-off on Nov. 14 from Phoenix International Raceway’s Gatorade Victory Lane. The contestants – aged 6-14 – representing Make-A-Wish Foundation, Big Brothers Big Sisters, Victory Junction Gang Camp and The NASCAR Foundation, will team with four media celebrities to build a car or “RIDE” in the RZ Pit Challenge – an automotive-themed experience complete with kid-friendly power tools. The timed competition is easy and fun requiring each team to assemble a RIDE with four bolts that connect the body and chassis, and snap-in/snap-on accessories. The winning team will raise $1,000 for their charity.
RIDEMAKERZ has five locations nationwide, including a Valley of the Sun location at Westgate City Center in Glendale. In a nod to real-world car culture, RIDEMAKERZ has agreements with several automotive manufacturers to offer versions of today’s most popular cars. The new, officially licensed NASCAR body joins the line-up along with driver-themed decals from Dale Earnhardt Jr., Danica Patrick, Kyle Busch, Denny Hamlin, Joey Logano, Ryan Newman, Michael Waltrip, Jeff Gordon, Jimmie Johnson, and Mark Martin.
To learn more or to purchase a RIDE, visit RIDEMAKERZ.com.
Phoenix International Raceway's corporate partners include: Bashas' Supermarkets, O’Reilly Auto Parts, Chevrolet, Coca-Cola, Gatorade, Hensley-Anheuser Busch, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Goodyear Tire & Rubber, the Greater Phoenix Convention & Visitors Bureau, New Holland North America, Safety-Kleen, ServiceMaster Clean, Southwest Ambulance, Sunoco, RIDEMAKERZ, Lowe’s Home Improvement Warehouse, Kimberly-Clark Professional, 3 Amigo’s Tequila, Toyota, Ford Motor Company, Casino Arizona, Mars Snackfood, GEICO Insurance and UPS.
Tickets to the November 11-14 Kobalt Tools 500 NASCAR event weekend are still available with prices starting at just $25. For more information, or to purchase tickets, visit http://phoenixraceway.com or call 866-408-RACE (7223).
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.