3 AMIGOS TEQUILA RETURNS AS RACE SPONSOR
“3 Amigos Organic Blanco 100” to kick off 2011 NASCAR season at PIR
Phoenix International Raceway President Bryan R. Sperber today announced 3 Amigos Tequila – the Official Tequila of PIR – as title sponsor for the upcoming NASCAR K&N Pro Series West race at PIR on Feb. 24. The 3 Amigos Organic Blanco 100 will run at Phoenix International Raceway at 4:30 p.m. local time as the first race of the NASCAR K&N Pro Series West season and will also open the 2011 NASCAR season for PIR.
“3 Amigos Tequila is a quality product that’s all about good times and fun – a perfect match to help us open the 2011 NASCAR season at PIR next month,” Sperber said. “The product’s local roots make our partnership even more exciting for race fans in the Valley of the Sun.”
Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family's farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution. The Paddington Corporation and Pelican Brands serve as the global brand manager for 3 Amigos Tequila.
“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” said J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation. “We are very excited to launch the 2011 NASCAR season at Phoenix International Raceway with the 3 Amigos Organic Blanco 100 on Feb. 24.”
Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.
About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila.
About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s famed one-mile oval – including five-time defending Sprint Cup Series champion Jimmie Johnson, Jeff Gordon, Dale Earnhardt, Jr., Tony Stewart and many more – on February 27, 2011 in the Subway Fresh Fit 500. Tickets for the entire Subway Fresh Fit 500 weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
Paul Corliss, Director of Communications
Phoenix International Raceway
Related PIR News
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).
Following the announcement of INDYCAR and the 2017 Verizon IndyCar Series schedule, Phoenix International Raceway is pleased to announce the return of the Desert Diamond West Valley Phoenix Grand Prix on Saturday, April 29, 2017 under the lights. Phoenix will mark the fourth race of the 2017 Verizon IndyCar Series season, with all events on the schedule set to be broadcast by longstanding television partners ABC and NBCSN.
Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014.
NASCAR Sprint Cup Series driver Austin Dillon threw out the first pitch Tuesday evening before the Arizona Diamondbacks took on the Washington Nationals at Chase Field.