PIR TO CELEBRATE BLACK HISTORY MONTH

First-of-its-kind event to culminate with escorted motorcycle run to NASCAR race

BlackHistoryMonth

To celebrate Black History Month this February, Phoenix International Raceway – in conjunction with Talking Stick Resort and Casino and the Second II None Phoenix Motorcycle Club – are hosting a historic “Checkered Flag Run.” The Run, a first-of-its-kind event that offers a weekend’s worth of activity for motorcycle enthusiasts, culminates with an escorted motorcycle ride from Talking Stick Resort in Scottsdale to NASCAR’s SUBWAY Fresh Fit 500™ Sprint Cup Series race at Phoenix International Raceway on February 27.

“Our new February race date coincides with Black History Month and that presented a great opportunity to celebrate diversity,” PIR President Bryan R. Sperber said. “We think the Inaugural Checkered Flag run will be a lot of fun and a great way to acknowledge this important month in American history.”

More than 100 motorcycle clubs from across the country have been invited to participate in the inaugural Checkered Flag Run. The event will include special hospitality and parking for participants at Phoenix International Raceway, including a bike show judged by legendary bike builders Paul Yaffe, Brian Klock, and Rick Hatch, as well as a performance by renowned DJ Kid Capri at PIR. Several limited edition motorcycles have also been donated as raffle prizes for those that register and participate in the Run.

For more information about the historic Inaugural Checkered Flag run visit http://www.CheckeredFlagRun.com. Special Checkered Flag Run Tickets are available to the February 27 SUBWAY Fresh Fit 500™ NASCAR event starting at just $35. For more information, or to purchase tickets, visit http://www.CheckeredFlagRun.com.  General Admission Tickets are available to the February 24-27 SUBWAY Fresh Fit 500™ NASCAR event weekend starting at just $25. For more information, or to purchase tickets, visit http://PhoenixRaceway.com or call 866-408-RACE (7223).

The Checkered Flag Run was created by PIR in conjunction with Valley-based strategy firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in creating this historic Checkered Flag Run.”

For more on AP & Associates, LLC, visit: http://apscottsdale.com

Related PIR News

  • 1/27/15

    START TIMES ANNOUNCED FOR 2015 RACES AT PHOENIX INTERNATIONAL RACEWAY

    Phoenix International Raceway and NASCAR have announced that the NASCAR Sprint Cup Series CampingWorld.com 500, scheduled for Sunday, March 15, will kick off at 12:30 p.m. MST, while the NASCAR XFINITY Series race is scheduled for 1 p.m. MST on Saturday, March 14. Both races will broadcast live on FOX. The Toyota 120 NASCAR Mexico Series Race on Friday, March 13, is set for 7 p.m. MST on NBC Universo.

  • 1/13/15

    PHOENIX INTERNATIONAL RACEWAY LAUNCHES FAN-FOCUSED WEBSITE REDESIGN

    In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website, PhoenixRaceway.com, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.

  • 11/12/14

    QUICKEN LOANS RACE FOR HEROES 500 A WINNER ON AND OFF TRACK

    Kevin Harvick drove his No. 4 Budweiser Chevrolet car to Gatorade Victory Lane in Sunday’s Quicken Loans Race for Heroes 500, but the race itself was a winner for Phoenix International Raceway. The track sold out of grandstand seats a week before the race and sold out of reserved camping spots more than two months early.

  • 11/09/14

    HARVICK TAKES CHECKERS AT QUICKEN LOANS RACE FOR HEROES 500

    Kevin Harvick dominated Sunday’s Quicken Loans Race for Heroes 500, leading 264 of the 312 laps in his No. 4 Budweiser Chevrolet on the way to Gatorade Victory Lane to conclude Phoenix International Raceway’s 50th anniversary season. The win clinched a place for Harvick in the Chase for the NASCAR Sprint Cup Championship Round next Sunday in Miami.

  • 11/08/14

    KESELOWSKI STEALS DAV 200 WIN: ELLIOTT YOUNGEST NATIONWIDE CHAMP

    Brad Keselowski, a second-place runner nearly all afternoon at Phoenix International Raceway, flew by Kyle Busch on the beginning of the last lap of an unexpected green-white-checkers finish to steal victory in the DAV 200 Honoring America's Veterans, NASCAR Nationwide Series race on Saturday.

Facebook

© 2015 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites