BOULDER CANYON KETTLE CHIPS TO DEBUT AT PIR
Fastest growing “natural kettle” potato chip joins PIR family of corporate partners
Boulder Canyon™ Natural Foods has joined the Phoenix International Raceway (PIR) family of corporate partners, PIR President Bryan R. Sperber announced today. Boulder Canyon will make its debut February 24-27 during PIR’s SUBWAY Fresh Fit 500™ NASCAR event weekend.
Boulder Canyon Natural Foods is a subsidiary of Inventure Foods (Nasdaq: SNAK). In addition to the fast growing all-natural snack food company, Inventure’s brands include Jamba® All-Natural Smoothies, Burger King snacks, T.G.I. Friday’s® snacks, Poore Brothers® Kettle Cooked Potato Chips, Tato Skins®, Braids Pretzels, Bob’s Texas Style® potato chips and Rader Farms premium frozen fruits.
“The Phoenix International Raceway partnership is a great fit for Boulder Canyon,” said Terry McDaniel, President and CEO for Inventure Foods. “The Raceway is a Phoenix fixture that offers a truly unique entertainment experience. We’re looking forward to being part of the memories created this season.”
Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.
Phoenix International Raceway's corporate partners include: Anheuser Busch, Bashas' Supermarkets, Bennett Lane Winery/Turn 4 Wine, Casino Arizona, Chevrolet, Coca-Cola, Gatorade, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Ford Motor Company, GEICO Insurance, Goodyear Tire & Rubber, Greater Phoenix Convention & Visitors Bureau, Inventure Foods/ Boulder Canyon™ Natural Foods, Kimberly-Clark Professional, Lowe’s Home Improvement Warehouse, Mars Snackfood, Meguiar's Inc., New Holland North America, Safety-Kleen, Perky Jerky, O’Reilly Auto Parts, ServiceMaster Clean, Southwest Ambulance, Sunoco, 3 Amigo’s Tequila, Toyota, and UPS.
This partnership between Boulder Canyon Natural Foods and International Speedway Corporation’s Phoenix International Raceway and Daytona International Speedway was arranged in part by Valley-based strategy firm AP & Associates, LLC.
“The opportunity to work with PIR to facilitate this project for Boulder Canyon Natural Foods was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “The brand's synergy with NASCAR's demographic made a launch at Phoenix International Raceway this February a reality and we’re also excited to bring Boulder Canyon chips to Daytona International Speedway this summer.”
For more on AP & Associates, visit: http://apscottsdale.com.
Related PIR News
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).
Following the announcement of INDYCAR and the 2017 Verizon IndyCar Series schedule, Phoenix International Raceway is pleased to announce the return of the Desert Diamond West Valley Phoenix Grand Prix on Saturday, April 29, 2017 under the lights. Phoenix will mark the fourth race of the 2017 Verizon IndyCar Series season, with all events on the schedule set to be broadcast by longstanding television partners ABC and NBCSN.
Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014.
NASCAR Sprint Cup Series driver Austin Dillon threw out the first pitch Tuesday evening before the Arizona Diamondbacks took on the Washington Nationals at Chase Field.