BOULDER CANYON KETTLE CHIPS TO DEBUT AT PIR

Fastest growing “natural kettle” potato chip joins PIR family of corporate partners

Boulder Canyon
Share:

Boulder Canyon™ Natural Foods has joined the Phoenix International Raceway (PIR) family of corporate partners, PIR President Bryan R. Sperber announced today. Boulder Canyon will make its debut February 24-27 during PIR’s SUBWAY Fresh Fit 500™ NASCAR event weekend.  

Boulder Canyon Natural Foods is a subsidiary of Inventure Foods (Nasdaq: SNAK). In addition to the fast growing all-natural snack food  company, Inventure’s brands include Jamba® All-Natural Smoothies, Burger King snacks, T.G.I. Friday’s® snacks, Poore Brothers® Kettle Cooked Potato Chips, Tato Skins®, Braids Pretzels, Bob’s Texas Style® potato chips and Rader Farms premium frozen fruits.

“The Phoenix International Raceway partnership is a great fit for Boulder Canyon,” said Terry McDaniel, President and CEO for Inventure Foods.  “The Raceway is a Phoenix fixture that offers a truly unique entertainment experience.  We’re looking forward to being part of the memories created this season.”

Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.

Phoenix International Raceway's corporate partners include: Anheuser Busch, Bashas' Supermarkets, Bennett Lane Winery/Turn 4 Wine, Casino Arizona, Chevrolet, Coca-Cola, Gatorade, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Ford Motor Company, GEICO Insurance, Goodyear Tire & Rubber, Greater Phoenix Convention & Visitors Bureau, Inventure Foods/ Boulder Canyon™ Natural Foods, Kimberly-Clark Professional, Lowe’s Home Improvement Warehouse, Mars Snackfood, Meguiar's Inc., New Holland North America, Safety-Kleen, Perky Jerky, O’Reilly Auto Parts, ServiceMaster Clean, Southwest Ambulance, Sunoco, 3 Amigo’s Tequila, Toyota, and UPS.

This partnership between Boulder Canyon Natural Foods and International Speedway Corporation’s Phoenix International Raceway and Daytona International Speedway was arranged in part by Valley-based strategy firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project for Boulder Canyon Natural Foods was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “The brand's synergy with NASCAR's demographic made a launch at Phoenix International Raceway this February a reality and we’re also excited to bring Boulder Canyon chips to Daytona International Speedway this summer.”

For more on AP & Associates, visit: http://apscottsdale.com.    

Related PIR News

  • 10/19/17

    ALL CAMPING SOLD OUT FOR CAN-AM 500 WEEKEND AT PHOENIX RACEWAY

    Phoenix Raceway, well known for its top-notch camping experience, is pleased to announce that all camping is sold out for the Monster Energy NASCAR Cup Series Can-Am 500 race weekend on Nov. 10-12. Due to the high demand for reserved camping spots, the track has transitioned to fully reserved camping, and no unreserved spaces are available.

  • 10/18/17

    PHOENIX RACEWAY PROJECT POWERED BY DC SOLAR CELEBRATES TOPPING OUT

    Today, Phoenix Raceway installed one of the highest steel beams as part of the Phoenix Raceway Project Powered by DC Solar along with its partner Okland Construction. NASCAR Hall of Fame driver Rusty Wallace, longtime Phoenix Raceway season ticket holders and government officials joined Okland Construction team members and Phoenix Raceway staff to celebrate this important milestone in the project.

  • 10/03/17

    MUDDERS, START YOUR ENGINES: PHOENIX RACEWAY TO HOST TOUGH MUDDER ARIZONA

    This March, Tough Mudder, Inc. will bring a different kind of race to Phoenix Raceway, dropping obstacles and mud where race cars normally reign supreme. The world’s leading obstacle course racing organization announced today that they will bring Tough Mudder Arizona to Phoenix Raceway on March 24-25, 2018, featuring 10 of the toughest miles on the planet with more than 20 world-class obstacles spread across the all-terrain Raceway property to test both the physical and mental strength of competitors.

  • 9/26/17

    PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER

    Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

  • 9/14/17

    ERIK JONES TO APPEAR AT BUDWEISER ROLL-BAR PRIOR TO CAN-AM 500 AT PHOENIX RACEWAY

    Monster Energy NASCAR Cup Series rookie star Erik Jones will be appearing at the Budweiser ROLL-BAR for a moderated question and answer session before the Can-Am 500 Monster Energy NASCAR Cup Series race on Sunday, Nov. 12.

Upcoming Events

  •   No Events Found

Facebook

© 2017 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites