BOULDER CANYON KETTLE CHIPS TO DEBUT AT PIR
Fastest growing “natural kettle” potato chip joins PIR family of corporate partners
Boulder Canyon™ Natural Foods has joined the Phoenix International Raceway (PIR) family of corporate partners, PIR President Bryan R. Sperber announced today. Boulder Canyon will make its debut February 24-27 during PIR’s SUBWAY Fresh Fit 500™ NASCAR event weekend.
Boulder Canyon Natural Foods is a subsidiary of Inventure Foods (Nasdaq: SNAK). In addition to the fast growing all-natural snack food company, Inventure’s brands include Jamba® All-Natural Smoothies, Burger King snacks, T.G.I. Friday’s® snacks, Poore Brothers® Kettle Cooked Potato Chips, Tato Skins®, Braids Pretzels, Bob’s Texas Style® potato chips and Rader Farms premium frozen fruits.
“The Phoenix International Raceway partnership is a great fit for Boulder Canyon,” said Terry McDaniel, President and CEO for Inventure Foods. “The Raceway is a Phoenix fixture that offers a truly unique entertainment experience. We’re looking forward to being part of the memories created this season.”
Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.
Phoenix International Raceway's corporate partners include: Anheuser Busch, Bashas' Supermarkets, Bennett Lane Winery/Turn 4 Wine, Casino Arizona, Chevrolet, Coca-Cola, Gatorade, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Ford Motor Company, GEICO Insurance, Goodyear Tire & Rubber, Greater Phoenix Convention & Visitors Bureau, Inventure Foods/ Boulder Canyon™ Natural Foods, Kimberly-Clark Professional, Lowe’s Home Improvement Warehouse, Mars Snackfood, Meguiar's Inc., New Holland North America, Safety-Kleen, Perky Jerky, O’Reilly Auto Parts, ServiceMaster Clean, Southwest Ambulance, Sunoco, 3 Amigo’s Tequila, Toyota, and UPS.
This partnership between Boulder Canyon Natural Foods and International Speedway Corporation’s Phoenix International Raceway and Daytona International Speedway was arranged in part by Valley-based strategy firm AP & Associates, LLC.
“The opportunity to work with PIR to facilitate this project for Boulder Canyon Natural Foods was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “The brand's synergy with NASCAR's demographic made a launch at Phoenix International Raceway this February a reality and we’re also excited to bring Boulder Canyon chips to Daytona International Speedway this summer.”
For more on AP & Associates, visit: http://apscottsdale.com.
Related PIR News
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Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.