PIR TO CELEBRATE BLACK HISTORY MONTH
First-of-its-kind event to culminate with escorted motorcycle run to NASCAR race
To celebrate Black History Month this February, Phoenix International Raceway – in conjunction with Talking Stick Resort and Casino and the Second II None Phoenix Motorcycle Club – are hosting a historic “Checkered Flag Run.” The Run, a first-of-its-kind event that offers a weekend’s worth of activity for motorcycle enthusiasts, culminates with an escorted motorcycle ride from Talking Stick Resort in Scottsdale to NASCAR’s SUBWAY Fresh Fit 500™ Sprint Cup Series race at Phoenix International Raceway on February 27.
“Our new February race date coincides with Black History Month and that presented a great opportunity to celebrate diversity,” PIR President Bryan R. Sperber said. “We think the Inaugural Checkered Flag run will be a lot of fun and a great way to acknowledge this important month in American history.”
More than 100 motorcycle clubs from across the country have been invited to participate in the inaugural Checkered Flag Run. The event will include special hospitality and parking for participants at Phoenix International Raceway, including a bike show judged by legendary bike builders Paul Yaffe, Brian Klock, and Rick Hatch, as well as a performance by renowned DJ Kid Capri at PIR. Several limited edition motorcycles have also been donated as raffle prizes for those that register and participate in the Run.
For more information about the historic Inaugural Checkered Flag run visit http://www.CheckeredFlagRun.com. Special Checkered Flag Run Tickets are available to the February 27 SUBWAY Fresh Fit 500™ NASCAR event starting at just $35. For more information, or to purchase tickets, visit http://www.CheckeredFlagRun.com. General Admission Tickets are available to the February 24-27 SUBWAY Fresh Fit 500™ NASCAR event weekend starting at just $25. For more information, or to purchase tickets, visit http://PhoenixRaceway.com or call 866-408-RACE (7223).
The Checkered Flag Run was created by PIR in conjunction with Valley-based strategy firm AP & Associates, LLC.
“The opportunity to work with PIR to facilitate this project was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in creating this historic Checkered Flag Run.”
For more on AP & Associates, LLC, visit: http://apscottsdale.com.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.