PIR TO CELEBRATE BLACK HISTORY MONTH

First-of-its-kind event to culminate with escorted motorcycle run to NASCAR race

BlackHistoryMonth
Share:

To celebrate Black History Month this February, Phoenix International Raceway – in conjunction with Talking Stick Resort and Casino and the Second II None Phoenix Motorcycle Club – are hosting a historic “Checkered Flag Run.” The Run, a first-of-its-kind event that offers a weekend’s worth of activity for motorcycle enthusiasts, culminates with an escorted motorcycle ride from Talking Stick Resort in Scottsdale to NASCAR’s SUBWAY Fresh Fit 500™ Sprint Cup Series race at Phoenix International Raceway on February 27.

“Our new February race date coincides with Black History Month and that presented a great opportunity to celebrate diversity,” PIR President Bryan R. Sperber said. “We think the Inaugural Checkered Flag run will be a lot of fun and a great way to acknowledge this important month in American history.”

More than 100 motorcycle clubs from across the country have been invited to participate in the inaugural Checkered Flag Run. The event will include special hospitality and parking for participants at Phoenix International Raceway, including a bike show judged by legendary bike builders Paul Yaffe, Brian Klock, and Rick Hatch, as well as a performance by renowned DJ Kid Capri at PIR. Several limited edition motorcycles have also been donated as raffle prizes for those that register and participate in the Run.

For more information about the historic Inaugural Checkered Flag run visit http://www.CheckeredFlagRun.com. Special Checkered Flag Run Tickets are available to the February 27 SUBWAY Fresh Fit 500™ NASCAR event starting at just $35. For more information, or to purchase tickets, visit http://www.CheckeredFlagRun.com.  General Admission Tickets are available to the February 24-27 SUBWAY Fresh Fit 500™ NASCAR event weekend starting at just $25. For more information, or to purchase tickets, visit http://PhoenixRaceway.com or call 866-408-RACE (7223).

The Checkered Flag Run was created by PIR in conjunction with Valley-based strategy firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in creating this historic Checkered Flag Run.”

For more on AP & Associates, LLC, visit: http://apscottsdale.com

Related PIR News

  • 10/19/17

    ALL CAMPING SOLD OUT FOR CAN-AM 500 WEEKEND AT PHOENIX RACEWAY

    Phoenix Raceway, well known for its top-notch camping experience, is pleased to announce that all camping is sold out for the Monster Energy NASCAR Cup Series Can-Am 500 race weekend on Nov. 10-12. Due to the high demand for reserved camping spots, the track has transitioned to fully reserved camping, and no unreserved spaces are available.

  • 10/18/17

    PHOENIX RACEWAY PROJECT POWERED BY DC SOLAR CELEBRATES TOPPING OUT

    Today, Phoenix Raceway installed one of the highest steel beams as part of the Phoenix Raceway Project Powered by DC Solar along with its partner Okland Construction. NASCAR Hall of Fame driver Rusty Wallace, longtime Phoenix Raceway season ticket holders and government officials joined Okland Construction team members and Phoenix Raceway staff to celebrate this important milestone in the project.

  • 10/03/17

    MUDDERS, START YOUR ENGINES: PHOENIX RACEWAY TO HOST TOUGH MUDDER ARIZONA

    This March, Tough Mudder, Inc. will bring a different kind of race to Phoenix Raceway, dropping obstacles and mud where race cars normally reign supreme. The world’s leading obstacle course racing organization announced today that they will bring Tough Mudder Arizona to Phoenix Raceway on March 24-25, 2018, featuring 10 of the toughest miles on the planet with more than 20 world-class obstacles spread across the all-terrain Raceway property to test both the physical and mental strength of competitors.

  • 9/26/17

    PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER

    Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

  • 9/14/17

    ERIK JONES TO APPEAR AT BUDWEISER ROLL-BAR PRIOR TO CAN-AM 500 AT PHOENIX RACEWAY

    Monster Energy NASCAR Cup Series rookie star Erik Jones will be appearing at the Budweiser ROLL-BAR for a moderated question and answer session before the Can-Am 500 Monster Energy NASCAR Cup Series race on Sunday, Nov. 12.

Upcoming Events

  •   No Events Found

Facebook

© 2017 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites