PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.
When NASCAR embarks on its second annual West Coast Swing next March, the ideal way to experience the three-race road trip will be in an RV. Then, join the fun with serious RV owners at the Good Sam 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 13, 2016.
Dale Earnhardt Jr., driver of the No. 88 Nationwide Chevrolet, benefitted from some smart pit stop strategy and the return of rain to win an abbreviated Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday night.
Just like last fall's NASCAR XFINITY Series race at Phoenix International Raceway, Kyle Busch, driver of the No. 54 Monster Energy Toyota, put on a dominating performance Saturday. Unlike last year, Busch got to go to Victory Lane this year.
Fans in the sold-out grandstands at Phoenix International Raceway will be treated to the thrill of the first-ever flyover by a pair of F-35 fighter jets prior to the start of the Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race.
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