PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
Following the announcement of INDYCAR and the 2017 Verizon IndyCar Series schedule, Phoenix International Raceway is pleased to announce the return of the Desert Diamond West Valley Phoenix Grand Prix on Saturday, April 29, 2017 under the lights. Phoenix will mark the fourth race of the 2017 Verizon IndyCar Series season, with all events on the schedule set to be broadcast by longstanding television partners ABC and NBCSN.
Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014.
NASCAR Sprint Cup Series driver Austin Dillon threw out the first pitch Tuesday evening before the Arizona Diamondbacks took on the Washington Nationals at Chase Field.
Along with NASCAR and its broadcast partners, Phoenix International Raceway announced today the race start times and network coverage for the 2017 NASCAR season.
Phoenix International Raceway today announced an exciting new partnership with locally-based El Sol Foods as the track's official salsa. The family-owned and operated business based in Gilbert, Ariz. has been named the exclusive salsa partner of its hometown track for the Nov. 11-13 race weekend.