PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
Ryan Newman, driver of the No. 31 Grainger Chevrolet, snapped a 127-race winless streak on Sunday by taking the checkered flag at the Monster Energy NASCAR Cup Series Camping World 500 at Phoenix Raceway. Although Newman led just six laps of the 314-lap race, a late-race pit strategy by crew chief Luke Lambert led to Newman’s overtime victory, and his second Cup win at Phoenix Raceway.
Justin Allgaier, driver of the No. 7 BRANDT Chevrolet, may have run the race of his NASCAR XFINITY Series career in Saturday's DC Solar 200. Not only did he take home the victory at Phoenix Raceway in dominant fashion by leading 85 of the 200 laps, but he also won $100,000 in the first NASCAR XFINITY Series Dash 4 Cash race of the 2017 season.
As Phoenix Raceway welcomes racing fans for the first time in 2017, the anticipation is growing for the track’s modernization project. To harness the excitement during the Camping World 500 weekend, a New Phoenix Raceway Preview Center is giving fans an up-close-and-personal view of what’s to come for the Phoenix Raceway Project Powered by DC Solar.
Joey Logano, driver of the No. 22 Shell Pennzoil Ford, continued his hot streak in the desert at Phoenix Raceway on Friday’s Gatorade Pole Day. The 26-year-old followed up his win in last November's Can-Am 500 by turning in the fastest lap in qualifying to capture pole position for Sunday's Camping World 500.
The NASCAR Camping World 500 race weekend at Phoenix Raceway is all about fast cars and the state of Arizona. It seems only appropriate that six members from the cast of the upcoming movie “Car Dogs” will be on hand this weekend to serve as honorary race officials for Sunday’s Monster Energy NASCAR Cup Series Camping World 500, which starts at 12:30 p.m., PT.
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