PIR SETS TV RATINGS HISTORY

February 27 race was last NASCAR event on PIR’s current surface

2011 Feb Fans
Share:
Sunday's SUBWAY Fresh Fit 500™ at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track’s 23 years as a NASCAR Sprint Cup Series venue. Jeff Gordon celebrated the win, snapping a 66-race winless streak, with a burnout and the ceremonial first dig to get construction started for the track’s upcoming track pavement project.

The following is a breakdown of PIR television ratings from Sunday, February 27:

NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX

The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.

An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.

As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX.  The 2010 Phoenix race ran on a Saturday night.

Related PIR News

  • 10/18/17

    PHOENIX RACEWAY PROJECT POWERED BY DC SOLAR CELEBRATES TOPPING OUT

    Today, Phoenix Raceway installed one of the highest steel beams as part of the Phoenix Raceway Project Powered by DC Solar along with its partner Okland Construction. NASCAR Hall of Fame driver Rusty Wallace, longtime Phoenix Raceway season ticket holders and government officials joined Okland Construction team members and Phoenix Raceway staff to celebrate this important milestone in the project.

  • 10/03/17

    MUDDERS, START YOUR ENGINES: PHOENIX RACEWAY TO HOST TOUGH MUDDER ARIZONA

    This March, Tough Mudder, Inc. will bring a different kind of race to Phoenix Raceway, dropping obstacles and mud where race cars normally reign supreme. The world’s leading obstacle course racing organization announced today that they will bring Tough Mudder Arizona to Phoenix Raceway on March 24-25, 2018, featuring 10 of the toughest miles on the planet with more than 20 world-class obstacles spread across the all-terrain Raceway property to test both the physical and mental strength of competitors.

  • 9/26/17

    PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER

    Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

  • 9/14/17

    ERIK JONES TO APPEAR AT BUDWEISER ROLL-BAR PRIOR TO CAN-AM 500 AT PHOENIX RACEWAY

    Monster Energy NASCAR Cup Series rookie star Erik Jones will be appearing at the Budweiser ROLL-BAR for a moderated question and answer session before the Can-Am 500 Monster Energy NASCAR Cup Series race on Sunday, Nov. 12.

  • 9/05/17

    PHOENIX RACEWAY’S NEW LUXURY SUITE EXPERIENCE ‘CURVE’ SET TO OPEN FOR NOVEMBER RACE

    As part of the Phoenix Raceway Project Powered by DC Solar, Phoenix Raceway President Bryan R. Sperber announced today that the new, luxury suite experience Curve will be unveiled during the Can-Am 500 Monster Energy NASCAR Cup Series semifinal race weekend on Nov. 10-12. Curve is the first element of the modernization project that will be available to fans.

Upcoming Events

  •   No Events Found

Facebook

© 2017 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites