PIR SETS TV RATINGS HISTORY

February 27 race was last NASCAR event on PIR’s current surface

2011 Feb Fans
Sunday's SUBWAY Fresh Fit 500™ at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track’s 23 years as a NASCAR Sprint Cup Series venue. Jeff Gordon celebrated the win, snapping a 66-race winless streak, with a burnout and the ceremonial first dig to get construction started for the track’s upcoming track pavement project.

The following is a breakdown of PIR television ratings from Sunday, February 27:

NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX

The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.

An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.

As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX.  The 2010 Phoenix race ran on a Saturday night.

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