PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
Tickets for the Camping World 500 NASCAR Weekend, March 11-13, 2016 at Phoenix International Raceway, go on sale Friday, Oct. 2.
Everclear will perform a pre-race concert at Phoenix International Raceway on Nov. 15.
NASCAR star Kurt Busch, driver of the No. 41 Haas Automotive Chevrolet and 2004 NASCAR Sprint Cup Series Champion, kicked off the Chase for the NASCAR Sprint Cup during Phoenix International Raceway’s second annual Breakfast With Champions as part of NASCAR’s “Chase Across North America” Wednesday at Phoenix's Heard Museum.
Phoenix International Raceway will officially be renamed Jeff Gordon Raceway on Nov. 15, 2015 for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500, PIR President Bryan R. Sperber announced today. The race is the semifinal race for the Chase for the NASCAR Sprint Cup and will be Gordon’s last Sprint Cup Series race at the track as a full-time competitor.
Phoenix International Raceway announced today that tickets for the semifinal race in the Chase for the NASCAR Sprint Cup, the Quicken Loans Race for Heroes 500, will go on-sale Friday, May 29. Tickets start at just $25 and can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).