PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
Phoenix International Raceway today announced an exciting new partnership with locally-based El Sol Foods as the track's official salsa. The family-owned and operated business based in Gilbert, Ariz. has been named the exclusive salsa partner of its hometown track for the Nov. 11-13 race weekend.
Phoenix International Raceway announced today that tickets for the semifinal race in the Chase for the NASCAR Sprint Cup, the Can-Am 500, will go on-sale Friday, June 3. Tickets start at just $25 and can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).
High speeds, strategic pit stop gambles, unexpected mechanical problems and amazing car control came into play Saturday night in the Desert Diamond West Valley Phoenix Grand Prix. When the dust settled, it was reigning Verizon IndyCar Series champion Scott Dixon, driver of the No. 9 Chevrolet for Chip Ganassi Racing, who scored his first victory at Phoenix International Raceway.
It’s official - Helio Castroneves, driver of the No. 3 Chevy for Team Penske, is the new “Speed King” of Phoenix International Raceway.
Phoenix International Raceway will celebrate its rich history of IndyCar competition by saluting many legendary drivers and team owners Saturday, April 2 before the Desert Diamond West Valley Phoenix Grand Prix, the first Verizon IndyCar Series event at the one-mile desert oval since 2005.