PIR SETS TV RATINGS HISTORY
February 27 race was last NASCAR event on PIR’s current surface
The following is a breakdown of PIR television ratings from Sunday, February 27:
NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix
Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX
The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.
An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.
As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX. The 2010 Phoenix race ran on a Saturday night.
Related PIR News
Phoenix Raceway will host the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28 to kick off the Verizon IndyCar Series race weekend and set the field for the Desert Diamond West Valley Phoenix Grand Prix under the lights on Saturday, April 29.
Fans attending the Desert Diamond West Valley Phoenix Grand Prix at Phoenix Raceway can receive an autograph from some of their favorite former IndyCar drivers at the Vintage Autograph Session Presented by Classic Racing Times on Saturday, April 29.
Phoenix Raceway President Bryan R. Sperber announced today that Chairman of the Maricopa County Board of Supervisors Denny Barney will serve as the Grand Marshal for the Desert Diamond West Valley Phoenix Grand Prix on Saturday, April 29.
Fans attending the Verizon IndyCar Series Desert Diamond West Valley Phoenix Grand Prix at Phoenix Raceway will be entertained with live music prior to the race as popular multi-platinum rock group Eve 6 will perform at the Main Stage at 4:30 p.m. MST on Saturday, April 29.
Phoenix Raceway President Bryan R. Sperber announced today that Classic Racing Times will present the Vintage Desert Classic as part of the Desert Diamond West Valley Phoenix Grand Prix weekend on April 28-29. The addition to Phoenix Raceway’s Super Saturday of open-wheel racing will feature two on-track sessions ahead of the Verizon IndyCar Series race on April 29.
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