PIR PUTS FANS FIRST WITH NEW ADVISORY BOARD
New program provides platform for fans to shares ideas and feedback about PIR
Fans rule at Phoenix International Raceway. With that mantra in mind, PIR is recruiting current Season Ticket Holders to become members of the NASCAR facility’s first-ever Fan Advisory Board. This group of fan “experts” will guide, share suggestions and lead discussions on all things PIR with fellow race fans.
Phoenix International Raceway’s Fan Advisory Board will be comprised of 15 Season Ticket Holders from Arizona and across the country that will serve as experts in one area of the track or another. These experts will be available to all current ticket holders as a resource for questions about attending events at PIR, and Board Members will also serve as mentors to first-time-fans by answering any questions and providing unique insider perspective on everything from traffic, to the best place to get ice-cold refreshments at the track. The Fan Advisory Board will be available as a resource to fans through PIR’s Facebook and Twitter sites, as well as through PIR’s home page at www.phoenixraceway.com/fanadvisoryboard – fans will be able to submit specific questions on various topics directly to the Board through these mediums beginning on August 1.
In addition to serving as a resource for other fans, members of the Fan Advisory Board will also be asked by PIR executives to provide unique insights on various track projects throughout the year that directly affect the Raceway’s guest experience.
Passionate PIR Season Ticket Holders are encouraged to visit www.phoenixraceway.com/fanadvisoryboard by Friday, July 1 to fill out a quick and easy application. Fan Advisory Board Members will be chosen through an informal interview process and will be selected by the end of the month of July.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.