PIR PUTS FANS FIRST WITH NEW ADVISORY BOARD
New program provides platform for fans to shares ideas and feedback about PIR
Fans rule at Phoenix International Raceway. With that mantra in mind, PIR is recruiting current Season Ticket Holders to become members of the NASCAR facility’s first-ever Fan Advisory Board. This group of fan “experts” will guide, share suggestions and lead discussions on all things PIR with fellow race fans.
Phoenix International Raceway’s Fan Advisory Board will be comprised of 15 Season Ticket Holders from Arizona and across the country that will serve as experts in one area of the track or another. These experts will be available to all current ticket holders as a resource for questions about attending events at PIR, and Board Members will also serve as mentors to first-time-fans by answering any questions and providing unique insider perspective on everything from traffic, to the best place to get ice-cold refreshments at the track. The Fan Advisory Board will be available as a resource to fans through PIR’s Facebook and Twitter sites, as well as through PIR’s home page at www.phoenixraceway.com/fanadvisoryboard – fans will be able to submit specific questions on various topics directly to the Board through these mediums beginning on August 1.
In addition to serving as a resource for other fans, members of the Fan Advisory Board will also be asked by PIR executives to provide unique insights on various track projects throughout the year that directly affect the Raceway’s guest experience.
Passionate PIR Season Ticket Holders are encouraged to visit www.phoenixraceway.com/fanadvisoryboard by Friday, July 1 to fill out a quick and easy application. Fan Advisory Board Members will be chosen through an informal interview process and will be selected by the end of the month of July.
Related PIR News
The Chase for the NASCAR Sprint Cup Series has made the fall race at Phoenix Raceway more crucial than ever as the field of drivers in the Round of 8 is cut to the #Phoenix4 – the final four drivers in contention for the championship. After the checkered flag waves for the Can-Am 500 on Sunday, Nov. 13, the #Phoenix4 will advance with their championship dreams only one race away.
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.