PIR PUTS FANS FIRST WITH NEW ADVISORY BOARD

New program provides platform for fans to shares ideas and feedback about PIR

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Fans rule at Phoenix International Raceway. With that mantra in mind, PIR is recruiting current Season Ticket Holders to become members of the NASCAR facility’s first-ever Fan Advisory Board. This group of fan “experts” will guide, share suggestions and lead discussions on all things PIR with fellow race fans.

Phoenix International Raceway’s Fan Advisory Board will be comprised of 15 Season Ticket Holders from Arizona and across the country that will serve as experts in one area of the track or another.  These experts will be available to all current ticket holders as a resource for questions about attending events at PIR, and Board Members will also serve as mentors to first-time-fans by answering any questions and providing unique insider perspective on everything from traffic, to the best place to get ice-cold refreshments at the track.  The Fan Advisory Board will be available as a resource to fans through PIR’s Facebook and Twitter sites, as well as through PIR’s home page at  www.phoenixraceway.com/fanadvisoryboard – fans will be able to submit specific questions on various topics directly to the Board through these mediums beginning on August 1.

In addition to serving as a resource for other fans, members of the Fan Advisory Board will also be asked by PIR executives to provide unique insights on various track projects throughout the year that directly affect the Raceway’s guest experience.

Passionate PIR Season Ticket Holders are encouraged to visit www.phoenixraceway.com/fanadvisoryboard by Friday, July 1 to fill out a quick and easy application.  Fan Advisory Board Members will be chosen through an informal interview process and will be selected by the end of the month of July.

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