PIR PUTS FANS FIRST WITH NEW ADVISORY BOARD
New program provides platform for fans to shares ideas and feedback about PIR
Fans rule at Phoenix International Raceway. With that mantra in mind, PIR is recruiting current Season Ticket Holders to become members of the NASCAR facility’s first-ever Fan Advisory Board. This group of fan “experts” will guide, share suggestions and lead discussions on all things PIR with fellow race fans.
Phoenix International Raceway’s Fan Advisory Board will be comprised of 15 Season Ticket Holders from Arizona and across the country that will serve as experts in one area of the track or another. These experts will be available to all current ticket holders as a resource for questions about attending events at PIR, and Board Members will also serve as mentors to first-time-fans by answering any questions and providing unique insider perspective on everything from traffic, to the best place to get ice-cold refreshments at the track. The Fan Advisory Board will be available as a resource to fans through PIR’s Facebook and Twitter sites, as well as through PIR’s home page at www.phoenixraceway.com/fanadvisoryboard – fans will be able to submit specific questions on various topics directly to the Board through these mediums beginning on August 1.
In addition to serving as a resource for other fans, members of the Fan Advisory Board will also be asked by PIR executives to provide unique insights on various track projects throughout the year that directly affect the Raceway’s guest experience.
Passionate PIR Season Ticket Holders are encouraged to visit www.phoenixraceway.com/fanadvisoryboard by Friday, July 1 to fill out a quick and easy application. Fan Advisory Board Members will be chosen through an informal interview process and will be selected by the end of the month of July.
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.