PIR & JOSTENS OFFER FANS EXCLUSIVE MEMORABILIA
Beginning today, July 25th, Phoenix International Raceway, in conjunction with Jostens, is offering a line of limited edition memorabilia containing actual track pieces from PIR’s iconic, 1-mile oval. Race fans and collectors will now have the rare opportunity to own a piece of racing history following the 2011 repaving of Phoenix International Raceway by visiting www.jostens.com/phoenix.
In February, PIR President Bryan R. Sperber announced details related to the 47-year old NASCAR facility’s first major track paving project since 1990. Construction began in March with the removal of the facility’s former racing surface and the subsequent installation of a new surface is in progress, with a series of changes designed to promote side-by-side racing. While maintaining the integrity of PIR’s oval – including the 1-mile distance – the slight configuration changes will produce a racier track with average speeds that are expected to increase two to three miles per hour. The project is slated to conclude in September.
Jostens was chosen by Phoenix International Raceway to authenticate and secure a limited number of pieces of the track surface in order to produce authentic memorabilia products never before available to fans and collectors. Jostens worked with PIR to develop a proprietary authentication process to create seven unique products – all with precision cut track incorporated into the designs. A full catalog of memorabilia will be available for purchase starting today, Monday, July 25th at www.jostens.com/phoenix
“As Phoenix International Raceway prepares to unveil a brand new racing surface this fall, we wanted to make sure our fans had the opportunity to own a piece of the rich history they helped create,” Sperber said. “In closing the book on this era at PIR, we knew Jostens would approach the project with the same passion as our dedicated fan base and we’re very excited to unveil a variety of authentic, collectable Phoenix track pieces.”
While there is a limited amount of available track, Jostens is producing authentic products suitable for every race fan and every budget. From genuine track piece mementos to actual track from the start/finish line, there will be an opportunity for all fans to own an authentic piece of PIR.
Related PIR News
Phoenix International Raceway will officially be renamed Jeff Gordon Raceway on Nov. 15, 2015 for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500, PIR President Bryan R. Sperber announced today. The race is the semifinal race for the Chase for the NASCAR Sprint Cup and will be Gordon’s last Sprint Cup Series race at the track as a full-time competitor.
Phoenix International Raceway announced today that tickets for the semifinal race in the Chase for the NASCAR Sprint Cup, the Quicken Loans Race for Heroes 500, will go on-sale Friday, May 29. Tickets start at just $25 and can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.