EXCLUSIVE MEMORABILIA AVAILABLE TO FANS

Track Piece

Beginning today, July 25th, Phoenix International Raceway, in conjunction with Jostens, is offering a line of limited edition memorabilia containing actual track pieces from PIR’s iconic, 1-mile oval. Race fans and collectors will now have the rare opportunity to own a piece of racing history following the 2011 repaving of Phoenix International Raceway by visiting www.jostens.com/phoenix.

In February, PIR President Bryan R. Sperber announced details related to the 47-year old NASCAR facility’s first major track paving project since 1990. Construction began in March with the removal of the facility’s former racing surface and the subsequent installation of a new surface is in progress, with a series of changes designed to promote side-by-side racing. While maintaining the integrity of PIR’s oval – including the 1-mile distance – the slight configuration changes will produce a racier track with average speeds that are expected to increase two to three miles per hour. The project is slated to conclude in September.

Jostens was chosen by Phoenix International Raceway to authenticate and secure a limited number of pieces of the track surface in order to produce authentic memorabilia products never before available to fans and collectors. Jostens worked with PIR to develop a proprietary authentication process to create seven unique products – all with precision cut track incorporated into the designs. A full catalog of memorabilia will be available for purchase starting today, Monday, July 25th at www.jostens.com/phoenix

“As Phoenix International Raceway prepares to unveil a brand new racing surface this fall, we wanted to make sure our fans had the opportunity to own a piece of the rich history they helped create,” Sperber said.  “In closing the book on this era at PIR, we knew Jostens would approach the project with the same passion as our dedicated fan base and we’re very excited to unveil a variety of authentic, collectable Phoenix track pieces.”

While there is a limited amount of available track, Jostens is producing authentic products suitable for every race fan and every budget. From genuine track piece mementos to actual track from the start/finish line, there will be an opportunity for all fans to own an authentic piece of PIR.

Related PIR News

  • 1/13/15

    PHOENIX INTERNATIONAL RACEWAY LAUNCHES FAN-FOCUSED WEBSITE REDESIGN

    In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website, PhoenixRaceway.com, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.

  • 11/12/14

    QUICKEN LOANS RACE FOR HEROES 500 A WINNER ON AND OFF TRACK

    Kevin Harvick drove his No. 4 Budweiser Chevrolet car to Gatorade Victory Lane in Sunday’s Quicken Loans Race for Heroes 500, but the race itself was a winner for Phoenix International Raceway. The track sold out of grandstand seats a week before the race and sold out of reserved camping spots more than two months early.

  • 11/09/14

    HARVICK TAKES CHECKERS AT QUICKEN LOANS RACE FOR HEROES 500

    Kevin Harvick dominated Sunday’s Quicken Loans Race for Heroes 500, leading 264 of the 312 laps in his No. 4 Budweiser Chevrolet on the way to Gatorade Victory Lane to conclude Phoenix International Raceway’s 50th anniversary season. The win clinched a place for Harvick in the Chase for the NASCAR Sprint Cup Championship Round next Sunday in Miami.

  • 11/08/14

    KESELOWSKI STEALS DAV 200 WIN: ELLIOTT YOUNGEST NATIONWIDE CHAMP

    Brad Keselowski, a second-place runner nearly all afternoon at Phoenix International Raceway, flew by Kyle Busch on the beginning of the last lap of an unexpected green-white-checkers finish to steal victory in the DAV 200 Honoring America's Veterans, NASCAR Nationwide Series race on Saturday.

  • 11/08/14

    JONES DOMINATES LUCAS OIL 150 AT PIR

    Erik Jones dominated from the pole in the Lucas Oil 150 NASCAR Camping World Truck Series race at Phoenix International Raceway on Friday night. Leading 114 of 126 laps, Jones made his way through the night under a full moon and won for a second straight time at “ZOOMTOWN USA.”

Facebook

© 2015 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites