ALLEZ CUISINE TO SPONSOR NO. 43 FORD FUSION DURING SUBWAY FRESH FIT 500™
Chairman of Iron Chef of America, Mark Dacascos, is likely to exclaim, “Allez Cuisine!” when he cheers on the No. 43 Ford Fusion during the SUBWAY Fresh Fit 500™ at Phoenix International Raceway. Dacascos, who made the phrase popular in his starring role on the Iron Chef TV series, will serve as Honorary Race Official during the NASCAR Sprint Cup Series race on Sunday, March 4.
The No. 43 Smithfield/Allez Cuisine Ford, driven by Aric Almirola, is part of the Richard Petty Motorsports race team. Allez (ah-LAY) Cuisine is the brand name for The Chairman’s Choice line of heat and serve marinated meats and seafood owned by Dacascos. The phrase, “Allez Cuisine,” is used by Dacascos to waive the green flag on the Iron Chef’s cooking competition.
“We’re happy to have built great relationships with Smithfield Foods and Allez Cuisine,” said Phoenix International Raceway President, Bryan R. Sperber. “Fans are going to love the logo on the No. 43 Ford in Sunday’s race.”
Dacascos, who also stars on the hit TV series, Hawaii Five-O, is an accomplished martial arts champion. Detailed information on Allez Cuisine can be found at www.allezcuisinefoods.com.
"The SUBWAY Fresh Fit 500™ features The Chairman's Choice of NASCAR drivers, the best in the world," said Dacascos. "They demand the same high standards out of their cars as we demand in our Allez Cuisine line of foods. You be the judge."
“Smithfield is ready to ride with No. 43 Ford Fusion driver, Aric Almirola and Allez Cuisine’s, The Chairman, in this weekend’s SUBWAY Fresh Fit 500™,” said Dennis Pittman, Smithfield Director of Communications. “We’re proud to be a part of Richard Petty Motorsports and the Sprint Cup Series.”
About Richard Petty Motorsports
Richard Petty Motorsports, owned by NASCAR Hall of Famer Richard Petty, Andrew Murstein and Douglas Bergeron, fields two teams in competition in the NASCAR Sprint Cup Series out of its headquarters in Concord, N.C. Aric Almirola wheels the famous No. 43 Ford Fusion and Marcos Ambrose drives the No. 9 machine with sponsorship from Stanley and DEWALT. In addition, Richard Petty Motorsports has expanded in 2012 to add a full-time NASCAR Nationwide Series team for driver Michael Annett and partner Pilot Flying J. For additional information, news and the latest updates, please visit www.richardpettymotorsports.com or connect with RPM on twitter @RPMotorsports.
About Smithfield Foods
Smithfield Foods is a $12 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Farmland®, Smithfield®, Eckrich®, Armour® and John Morrell®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s one-mile oval on March 4, 2012 in the SUBWAY Fresh Fit 500™. Tickets for the entire SUBWAY Fresh Fit 500™ NASCAR weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
Related PIR News
Denny Hamlin took advantage of some of that free time to hit the links in the Waste Management Phoenix Open Annexus Pro-Am on Wednesday. Hamlin, the driver of the No. 11 FedEx Toyota Camry, was grouped with fellow FedEx spokesman and Pro Football Hall of Fame candidate Jerome Bettis and defending PGA TOUR FedEx Cup winner Billy Horschel.
Phoenix International Raceway and NASCAR have announced that the NASCAR Sprint Cup Series CampingWorld.com 500, scheduled for Sunday, March 15, will kick off at 12:30 p.m. MST, while the NASCAR XFINITY Series race is scheduled for 1 p.m. MST on Saturday, March 14. Both races will broadcast live on FOX. The Toyota 120 NASCAR Mexico Series Race on Friday, March 13, is set for 7 p.m. MST on NBC Universo.
In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website, PhoenixRaceway.com, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.
Kevin Harvick drove his No. 4 Budweiser Chevrolet car to Gatorade Victory Lane in Sunday’s Quicken Loans Race for Heroes 500, but the race itself was a winner for Phoenix International Raceway. The track sold out of grandstand seats a week before the race and sold out of reserved camping spots more than two months early.
Kevin Harvick dominated Sunday’s Quicken Loans Race for Heroes 500, leading 264 of the 312 laps in his No. 4 Budweiser Chevrolet on the way to Gatorade Victory Lane to conclude Phoenix International Raceway’s 50th anniversary season. The win clinched a place for Harvick in the Chase for the NASCAR Sprint Cup Championship Round next Sunday in Miami.