PHOENIX INTERNATIONAL RACEWAY GROOMS TRACK’S SURFACE FOR SUBWAY FRESH FIT 500™
Phoenix International Raceway has announced the completion of its pre-event track grooming program in advance of this weekend’s NASCAR Sprint Cup SUBWAY Fresh Fit 500™. Similar to the track preparation last fall, the program was designed to burnish rubber into the track to enhance the racing groove.
“The goal was to present the best possible racing surface to NASCAR and the drivers for this weekend’s races," said Phoenix International Raceway President, Bryan R. Sperber. “This is a very important race in the NASCAR season and we wanted to make sure that the track was ready to perform."
Phoenix International Raceway hired Colorado-based Bandimere Speedway to have a tire rotator machine work additional rubber into PIR’s upper groove. The program was conducted Feb. 25-27, one week before this weekend’s big event.
“It’s all about creating a better show for the fans,” said Larry Crispe, executive vice president of operations for Bandimere Speedway. “We have used this process many times and it’s a great way to recondition the track and prepare it for highly competitive racing.”
Last fall, with pre-race input from NASCAR and many of the Series’ top drivers, PIR groomed the race surface using a different tire dragging device. That effort was augmented by six professional drivers running more than 3,000 laps on the new surface prior to the November race weekend. The PIR grooming program was widely lauded by the drivers during the November NASCAR weekend.
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s one-mile oval on March 4, 2012 in the SUBWAY Fresh Fit 500™. Tickets for the entire SUBWAY Fresh Fit 500™ NASCAR weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
Related PIR News
The Chase for the NASCAR Sprint Cup Series has made the fall race at Phoenix Raceway more crucial than ever as the field of drivers in the Round of 8 is cut to the #Phoenix4 – the final four drivers in contention for the championship. After the checkered flag waves for the Can-Am 500 on Sunday, Nov. 13, the #Phoenix4 will advance with their championship dreams only one race away.
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.