PHOENIX INTERNATIONAL RACEWAY GROOMS TRACK’S SURFACE FOR SUBWAY FRESH FIT 500™
Phoenix International Raceway has announced the completion of its pre-event track grooming program in advance of this weekend’s NASCAR Sprint Cup SUBWAY Fresh Fit 500™. Similar to the track preparation last fall, the program was designed to burnish rubber into the track to enhance the racing groove.
“The goal was to present the best possible racing surface to NASCAR and the drivers for this weekend’s races," said Phoenix International Raceway President, Bryan R. Sperber. “This is a very important race in the NASCAR season and we wanted to make sure that the track was ready to perform."
Phoenix International Raceway hired Colorado-based Bandimere Speedway to have a tire rotator machine work additional rubber into PIR’s upper groove. The program was conducted Feb. 25-27, one week before this weekend’s big event.
“It’s all about creating a better show for the fans,” said Larry Crispe, executive vice president of operations for Bandimere Speedway. “We have used this process many times and it’s a great way to recondition the track and prepare it for highly competitive racing.”
Last fall, with pre-race input from NASCAR and many of the Series’ top drivers, PIR groomed the race surface using a different tire dragging device. That effort was augmented by six professional drivers running more than 3,000 laps on the new surface prior to the November race weekend. The PIR grooming program was widely lauded by the drivers during the November NASCAR weekend.
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s one-mile oval on March 4, 2012 in the SUBWAY Fresh Fit 500™. Tickets for the entire SUBWAY Fresh Fit 500™ NASCAR weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
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Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.