PIR TO HOST NASCAR MEXICO TOYOTA SERIES

Phoenix International Raceway President Bryan R. Sperber, NASCAR and OCESA announced today that the NASCAR Mexico Toyota Series will make its United States debut at PIR during the March, 2013 race weekend. 

The landmark international event will run on Friday, March 1, as part of the SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series weekend at PIR.  The race will be televised in the United States, Mexico and Latin America. 

“This is a truly significant day in the history of Phoenix International Raceway, we are both humbled and excited to play host to the NASCAR Mexico Toyota Series’ first race in the United States,” said Sperber.  “We look forward to welcoming the Series’ great drivers, teams and fans to Phoenix and eagerly anticipate a great event.”

"NASCAR is proud to make this historic announcement with Phoenix International Raceway and OCESA. It represents the next step in the growth of the sport and the international impact NASCAR is making. This is a terrific opportunity to expose our fans in the United States to our exciting series from Mexico and continue to help the series and its impressive array of drivers reach new fans," said Brian France, NASCAR CEO and Chairman.

The 75-lap event will feature a format that includes a scheduled break after the first 50-laps followed by a 25-lap sprint to the finish.  A full field of drivers from the NASCAR Mexico Toyota Series is expected to participate in this history making race, including current points leader Daniel Suarez, driver of the No. 3 Equipo TELCEL.  

“After 10 years of tremendous efforts, NASCAR Mexico Toyota Series has achieved a points race in the U.S. market,” said Federico Alaman, Managing Director of the NASCAR Mexico Toyota Series.  “All of our competitors, series officials and partners are delighted to showcase our sport at a venue as prestigious as Phoenix International Raceway and bring the NASCAR Mexico Toyota Series to an American audience.”

“This is an important day for Toyota Mexico and the Series to showcase our teams, drivers and partners to a new audience,” said Ana Maria Vallarino, Director of Marketing for Toyota Mexico. “We look forward to kicking off the season at Phoenix International Raceway.”

The NASCAR Mexico Toyota Series will kick off its 10th season overall and seventh under the NASCAR banner at Phoenix International Raceway on March 1, 2013, followed by 14 races at eight different tracks throughout Mexico.

Related PIR News

  • 2/04/16

    PHOENIX INTERNATIONAL RACEWAY HOSTS “PRIX VIEW” INAUGURAL INDYCAR TESTING SESSION

    Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27

  • 2/01/16

    PIR ANNOUNCES PROMOTION OF KRISTIE MAGGS TO SENIOR DIRECTOR OF CONSUMER MARKETING

    Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.

  • 1/28/16

    PHOENIX INTERNATIONAL RACEWAY KICKS OFF INAUGURAL NASCAR WEST COAST MEDIA DAY

    Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.

  • 1/07/16

    NASCAR STAR KASEY KAHNE ATTENDS PHOENIX SUNS GAME

    NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.

  • 11/30/15

    PHOENIX INTERNATIONAL RACEWAY EXTENDS BLACK FRIDAY, CYBER MONDAY SALES THROUGH END OF WEEK

    For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.

Facebook

© 2016 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites