PIR TO SPONSOR UFC FIGHTER DOMINICK CRUZ
Phoenix International Raceway President Bryan R. Sperber announced today that the track will sponsor UFC® Bantamweight Champion and former star of The Ultimate Fighter® Live on FX, Dominick Cruz during his upcoming title fight in 2013. Sperber announced that PIR’s logo will be visible on Cruz’s trunks and on his sponsorship banner that will be posted in the Octagon® prior to the start of his upcoming fight.
“We are very excited to be sponsoring Dominick Cruz in his upcoming championship fight to retain the UFC® Bantamweight title,” said Sperber. “We believe this is the first time that a track has sponsored a UFC® fighter and the fact that Dominick is both an Arizonan and a NASCAR fan made this a great opportunity for us to support him in regaining his belt.”
Cruz, who will serve as Honorary Pace Car Driver for the Nov. 11 AdvoCare 500 at Phoenix International Raceway, will perform the same duties during the SUBWAY Fresh Fit 500™ on March 3, 2013.
Born and raised in Tucson, Arizona, Cruz, 27, has compiled a 19-1-0 professional record and has ascended to the top of his profession with wins over Demetrius Johnson, Urijah Faber, Scott Jorgenson, Joseph Benavidez and Brian Bowles. Outside of the Octagon®, Cruz considers himself a NASCAR fan and has attended races at Phoenix International Raceway.
“I’m excited to have a legendary venue like Phoenix International Raceway in my corner as I prepare for my next fight,” said Cruz. “Being from Arizona and being a NASCAR fan, it’s going to be an honor to wear the PIR logo on my trunks when I step into the Octagon®.”
Cruz, partnering with Niner Sports Marketing, will participate in pre-race ceremonies and will make appearances onsite at PIR on Sunday, November 11. Additional information on race weekend activities is available on Phoenix International Raceway’s official website at www.phoenixraceway.com.
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Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.