PIR TO SPONSOR UFC FIGHTER DOMINICK CRUZ
Phoenix International Raceway President Bryan R. Sperber announced today that the track will sponsor UFC® Bantamweight Champion and former star of The Ultimate Fighter® Live on FX, Dominick Cruz during his upcoming title fight in 2013. Sperber announced that PIR’s logo will be visible on Cruz’s trunks and on his sponsorship banner that will be posted in the Octagon® prior to the start of his upcoming fight.
“We are very excited to be sponsoring Dominick Cruz in his upcoming championship fight to retain the UFC® Bantamweight title,” said Sperber. “We believe this is the first time that a track has sponsored a UFC® fighter and the fact that Dominick is both an Arizonan and a NASCAR fan made this a great opportunity for us to support him in regaining his belt.”
Cruz, who will serve as Honorary Pace Car Driver for the Nov. 11 AdvoCare 500 at Phoenix International Raceway, will perform the same duties during the SUBWAY Fresh Fit 500™ on March 3, 2013.
Born and raised in Tucson, Arizona, Cruz, 27, has compiled a 19-1-0 professional record and has ascended to the top of his profession with wins over Demetrius Johnson, Urijah Faber, Scott Jorgenson, Joseph Benavidez and Brian Bowles. Outside of the Octagon®, Cruz considers himself a NASCAR fan and has attended races at Phoenix International Raceway.
“I’m excited to have a legendary venue like Phoenix International Raceway in my corner as I prepare for my next fight,” said Cruz. “Being from Arizona and being a NASCAR fan, it’s going to be an honor to wear the PIR logo on my trunks when I step into the Octagon®.”
Cruz, partnering with Niner Sports Marketing, will participate in pre-race ceremonies and will make appearances onsite at PIR on Sunday, November 11. Additional information on race weekend activities is available on Phoenix International Raceway’s official website at www.phoenixraceway.com.
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.