PIR SIGNS PROMOTIONAL PARTNERSHIP WITH AURAMIST
Phoenix International Raceway President Bryan R. Sperber announced today that Auramist, Inc. has signed on as a promotional partner, joining PIR’s family of brands. Auramist offers consumers and businesses a range of uniquely dry misting fans that are designed to enhance people’s comfort, safety and productivity.
“We’re delighted to welcome Auramist on board for the SUBWAY Fresh Fit 500 weekend,” said Sperber. “Auramist’s product line of cooling devices and dry misters is a great fit for the fans in the Southwest, we’re certainly looking forward to helping introduce the Auramist experience to the NASCAR fan base.”
“It is very exciting for our Nashville based company to be positioned on a national stage with Phoenix International Raceway for the SUBWAY Fresh Fit 500™ NASCAR Event Weekend,” said Jeff Badovick, President of Auramist. “We are very excited about being a part of the professional motorsports community and sharing unique, innovative products with loyal race fans.”
Guests attending the Subway Fresh Fit 500™ event weekend, March 1-3, will have an exclusive opportunity to learn more about the Auramist product line at the Auramist experiential marketing display in the midway. These innovative cooling solutions use patented proprietary misting technology, and are available online at www.auramist.com and at retailers nationwide.
Tickets for the March 3 SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race, as well as all other events throughout the March race weekend at Phoenix International Raceway are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.