PIR SIGNS PROMOTIONAL PARTNERSHIP WITH AURAMIST
Phoenix International Raceway President Bryan R. Sperber announced today that Auramist, Inc. has signed on as a promotional partner, joining PIR’s family of brands. Auramist offers consumers and businesses a range of uniquely dry misting fans that are designed to enhance people’s comfort, safety and productivity.
“We’re delighted to welcome Auramist on board for the SUBWAY Fresh Fit 500 weekend,” said Sperber. “Auramist’s product line of cooling devices and dry misters is a great fit for the fans in the Southwest, we’re certainly looking forward to helping introduce the Auramist experience to the NASCAR fan base.”
“It is very exciting for our Nashville based company to be positioned on a national stage with Phoenix International Raceway for the SUBWAY Fresh Fit 500™ NASCAR Event Weekend,” said Jeff Badovick, President of Auramist. “We are very excited about being a part of the professional motorsports community and sharing unique, innovative products with loyal race fans.”
Guests attending the Subway Fresh Fit 500™ event weekend, March 1-3, will have an exclusive opportunity to learn more about the Auramist product line at the Auramist experiential marketing display in the midway. These innovative cooling solutions use patented proprietary misting technology, and are available online at www.auramist.com and at retailers nationwide.
Tickets for the March 3 SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race, as well as all other events throughout the March race weekend at Phoenix International Raceway are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
For the second-straight year, Helio Castroneves showed his intricate knowledge of the fastest way around Phoenix Raceway’s 1.022-mile oval during Beach Whiskey Outback Steakhouse Qualifying Day. The 41-year-old Brazilian and driver of the No. 3 REV Group Team Penske Chevrolet set a new one-lap (18.8701 seconds, 194.975 mph) and consecutive two-lap (37.7538 seconds, 194.905 mph) record to earn the pole position and win another "Speed King" crown for this year's running of the Desert Diamond West Valley Phoenix Grand Prix at Phoenix Raceway.
On Beach Whiskey Outback Steakhouse Qualifying Day, Verizon IndyCar Series stars Helio Castroneves, Josef Newgarden, Will Power, Simon Pagenaud, Sebastien Bourdais, Graham Rahal and Ed Jones got an up-close look at The Phoenix Raceway Project Powered by DC Solar.
Phoenix Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full racing experience during the Desert Diamond West Valley Phoenix Grand Prix event weekend, April 28-29. In addition to the Verizon IndyCar Series race on Saturday, April 29 at 6:30 p.m. (local), the race weekend will also include the Phoenix Copper Cup USAC Silver Crown Series and the USAC .25 (Quarter) Midget races, as well as the Vintage Desert Classic. The weekend will officially kick off at the track with the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28.
Phoenix Raceway will host the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28 to kick off the Verizon IndyCar Series race weekend and set the field for the Desert Diamond West Valley Phoenix Grand Prix under the lights on Saturday, April 29.
Fans attending the Desert Diamond West Valley Phoenix Grand Prix at Phoenix Raceway can receive an autograph from some of their favorite former IndyCar drivers at the Vintage Autograph Session Presented by Classic Racing Times on Saturday, April 29.
No Events Found