PIR SIGNS PROMOTIONAL PARTNERSHIP WITH AURAMIST

Auramist
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Phoenix International Raceway President Bryan R. Sperber announced today that Auramist, Inc. has signed on as a promotional partner, joining PIR’s family of brands.  Auramist offers consumers and businesses a range of uniquely dry misting fans that are designed to enhance people’s comfort, safety and productivity.

“We’re delighted to welcome Auramist on board for the SUBWAY Fresh Fit 500 weekend,” said Sperber.  “Auramist’s product line of cooling devices and dry misters is a great fit for the fans in the Southwest, we’re certainly looking forward to helping introduce the Auramist experience to the NASCAR fan base.” 

“It is very exciting for our Nashville based company to be positioned on a national stage with Phoenix International Raceway for the SUBWAY Fresh Fit 500™ NASCAR Event Weekend,” said Jeff Badovick, President of Auramist. “We are very excited about being a part of the professional motorsports community and sharing unique, innovative products with loyal race fans.”

Guests attending the Subway Fresh Fit 500™ event weekend, March 1-3, will have an exclusive opportunity to learn more about the Auramist product line at the Auramist experiential marketing display in the midway. These innovative cooling solutions use patented proprietary misting technology, and are available online at www.auramist.com and at retailers nationwide.

Tickets for the March 3 SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race, as well as all other events throughout the March race weekend at Phoenix International Raceway are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

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