EMMONS NAMED PR DIRECTOR
Phoenix International Raceway President Bryan R. Sperber announced today that Zac Emmons has been named Director of Communications. Emmons, who most recently served as the Corporate Communications Manager for the Houston Texans, will oversee all communications and media relations for PIR effective immediately.
“We are pleased to welcome Zac to our staff,” said Sperber. “We are confident that his experience will greatly enhance PIR’s communication strategy.”
Emmons comes to PIR after seven years with the Houston Texans. In addition to his football responsibilities Emmons held the concurrent role of Media Relations Director for Lone Star Sports & Entertainment, an affiliate of the Texans, where he was responsible for promoting all of the team’s non-football initiatives, as well as the team’s corporate and community partners.
“I am thrilled to join the team at PIR and to be a part of the NASCAR community,” Emmons said. “I am looking forward to the opportunity to promote America’s favorite motorsport in one of its greatest cities. Phoenix is a vibrant, exciting city with a tremendous sports culture and I’m delighted to call it home.”
A graduate of the University of Texas, Emmons began his career as a public relations intern with the Oakland Raiders in 2002 and joined the team fulltime in 2004. He spent two years with the Raiders before moving to Houston.
Related PIR News
Billboard chart topper and DEL Records/Empire Productions artist Luis Coronel will be the honorary pace car driver for the Toyota 120 NASCAR Mexico Series race on Friday, March 13, Phoenix International Raceway President Bryan R. Sperber announced today. Fans of Coronel should plan on arriving before 7 p.m. PST to see him take an honorary lap around the one-mile oval.
Race weekend entertainment for the CampingWorld.com 500 at Phoenix International Raceway will feature a new spin on driver introductions as world-renowned DJ Michaelis applies his own flair, mixing all music related to the PIR “Like A Boss” marketing campaign.
What has Kevin Harvick done at Phoenix? Quite literally, a lot, and it’s being celebrated by JR Motorsports with a creative, new video at JRMRacing.com and by Phoenix International Raceway with a special ticket package for its March race weekend.
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.