PIR TO SPONSOR BENSON HENDERSON
Phoenix International Raceway president Bryan R. Sperber announced today that PIR will be sponsoring UFC® lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis . Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.
“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”
As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances onsite at PIR on Sunday, Nov 10.
“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”
A Phoenix resident, Henderson has ascended to the top of his profession, compiling a 19-2 professional record that includes wins over the likes of Frankie Edgar, Gilbert Melendez and Donald Cerrone. Henderson is part owner of The MMA LAB in Glendale and is active in the community and the growth of mixed martial arts.
The MMA LAB is the Southwest’s premier mixed martial arts training facility – employing a world renowned team of instructors with over 100 years of combined training experience and over 14,000 square feet of training area. Programs are offered in Muay Thai, Kick Boxing, Boxing, Gracie Jiu‐Jitsu, Mixed Martial Arts, Wrestling, Weight Training and Sports Conditioning. Classes are set up to accommodate all ages and skill levels, from every member of the family to accomplished professional fighters. For more information about The MMA LAB, visit MMALAB.com.
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Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.
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