PIR TO SPONSOR BENSON HENDERSON
Phoenix International Raceway president Bryan R. Sperber announced today that PIR will be sponsoring UFC® lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis . Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.
“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”
As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances onsite at PIR on Sunday, Nov 10.
“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”
A Phoenix resident, Henderson has ascended to the top of his profession, compiling a 19-2 professional record that includes wins over the likes of Frankie Edgar, Gilbert Melendez and Donald Cerrone. Henderson is part owner of The MMA LAB in Glendale and is active in the community and the growth of mixed martial arts.
The MMA LAB is the Southwest’s premier mixed martial arts training facility – employing a world renowned team of instructors with over 100 years of combined training experience and over 14,000 square feet of training area. Programs are offered in Muay Thai, Kick Boxing, Boxing, Gracie Jiu‐Jitsu, Mixed Martial Arts, Wrestling, Weight Training and Sports Conditioning. Classes are set up to accommodate all ages and skill levels, from every member of the family to accomplished professional fighters. For more information about The MMA LAB, visit MMALAB.com.
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.