PIR TO SPONSOR BENSON HENDERSON
Phoenix International Raceway president Bryan R. Sperber announced today that PIR will be sponsoring UFC® lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis . Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.
“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”
As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances onsite at PIR on Sunday, Nov 10.
“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”
A Phoenix resident, Henderson has ascended to the top of his profession, compiling a 19-2 professional record that includes wins over the likes of Frankie Edgar, Gilbert Melendez and Donald Cerrone. Henderson is part owner of The MMA LAB in Glendale and is active in the community and the growth of mixed martial arts.
The MMA LAB is the Southwest’s premier mixed martial arts training facility – employing a world renowned team of instructors with over 100 years of combined training experience and over 14,000 square feet of training area. Programs are offered in Muay Thai, Kick Boxing, Boxing, Gracie Jiu‐Jitsu, Mixed Martial Arts, Wrestling, Weight Training and Sports Conditioning. Classes are set up to accommodate all ages and skill levels, from every member of the family to accomplished professional fighters. For more information about The MMA LAB, visit MMALAB.com.
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Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).