PIR TO CELEBRATE 50TH ANNIVERSARY IN 2014
PHOENIX INTERNATIONAL RACEWAY TO CELEBRATE 50TH ANNIVERSARY IN 2014
Year-long celebration will highlight track’s connection with community, fans over last half-century
PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced plans today for the track’s 50th Anniversary celebration in 2014. Sperber was joined by Arizona Governor Jan Brewer, Maricopa County Supervisor Mary Rose Wilcox, Avondale Mayor Marie Lopez Rogers, West Coast Stock Car Hall of Fame Chairman and former NASCAR Vice President Ken Clapp and 1983 Indianapolis 500 winner Tom Sneva for the announcement.
The year-long 50th Anniversary campaign will be a celebration of PIR’s relationships with its fans, community partners and the racing industry. Many of the greatest drivers to ever turn a lap on PIR’s one-mile oval, along with the brightest personalities in the track’s history, will be invited to return for race weekends and other events throughout the coming year.
“The 2014 season will truly be a magical one for Phoenix International Raceway as we celebrate our golden anniversary,” Sperber said. “Next year is all about our fans, our community and our shared passion for racing, and we are looking forward to a year-long celebration that recognizes our history and those that helped to create it.”
The 50th Anniversary celebration will feature a one-of-a-kind interactive and three-dimensional race weekend exhibit entitled Memory Lane, which will showcase the past 50 years of racing at PIR, including photos, artifacts and race-used memorabilia from drivers. The exhibit will also feature a number of classic cars with ties to the track and which, in some cases, actually raced at PIR.
Race fans will also see the 50th Anniversary theme incorporated in a number of ways over the next 13 months, including philanthropic and community outreach initiatives as well as special events throughout the year featuring noteworthy drivers and personalities. Plans also include commemorative publications and broadcast content; a year-long fan engagement program focused on the most influential people in the history of Phoenix International Raceway, as decided by a blue-ribbon panel of industry insiders, media and local officials; and world-class race weekend events and entertainment.
Phoenix International Raceway staged its first professional race on March 22, 1964 when, in front of a crowd of 7,000 spectators, A.J. Foyt led every lap on his way to victory in the Phoenix 100. The race track has evolved many times over the ensuing 50 years and has hosted races for virtually every major sanctioning body in American motor sports, including USAC, CART, Indy Car, Motocross and NASCAR.
Today, PIR is most well-known as the host for two NASCAR Sprint Cup Series race weekends annually. Phoenix stages the second race on the NASCAR calendar every spring immediately following the Daytona 500, the SUBWAY Fresh Fit 500TM, and the semi-final race in the Chase for the Sprint Cup, the AdvoCare 500, each November.
More details related to the 50th Anniversary celebration will be announced on Friday, Nov. 8 during the AdvoCare 500 NASCAR Sprint Cup Series race weekend at PIR.
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. The green flag drops for the AdvoCare 500 at 1 p.m. on Sunday, November 10. Tickets for the entire November 7-10 NASCAR event weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
2014 Ticket Information:
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.