SAFEWAY TO OPERATE ON-SITE GROCERY STORE
SAFEWAY TO OPERATE ON-SITE GROCERY STORE AT PHOENIX INTERNATIONAL RACEWAY
Safeway to become the Official Grocery Partner of Phoenix International Raceway
PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced today that Safeway will operate an on-site grocery store in the camping area at the race track beginning this fall with PIR’s AdvoCare 500 NASCAR Sprint Cup Series weekend Nov. 8-10. The nation’s fourth-largest grocery chain, Safeway will be the official grocery partner of Phoenix International Raceway offering snacks and campground essentials.
“We are delighted to partner with Safeway to provide our fans with a first-class grocery store at Phoenix International Raceway during the AdvoCare 500 race weekend,” Sperber said. “Our fans know that Safeway’s in-store experience is second to none, and we are excited to provide that same level of service at our AdvoCare 500 race weekend and for years to come.”
The store will look and feel just like one of Safeway’s 115 stores throughout Arizona. The 17,200-square foot store will open its doors on Monday, Nov. 4 at Noon and will be open every day throughout race weekend. The store will also be open on Monday, Nov. 11 for campers to pick up any last-minute items before they return home.
Race fans will be able to find all of their camping and cooking needs in the store, from charcoal and firewood to food and groceries, as well as ice, beer, snacks and other campground favorites. The store will also serve as the unofficial social hub of the campground as race fans start each day with coffee, donuts, breakfast burritos and the morning paper.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for the November 10 AdvoCare 500 NASCAR Sprint Cup Series race, as well as all other events throughout the November race weekend at Phoenix International Raceway, are available HERE or by calling 1-866-408-RACE (7223).
Safeway Inc. is one of the largest food and drug retailers in North America. As of June 15, 2013, the company operated 1,412 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico. Safeway also owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013.
Related PIR News
Phoenix International Raceway announced today that tickets for the semifinal race in the Chase for the NASCAR Sprint Cup, the Quicken Loans Race for Heroes 500, will go on-sale Friday, May 29. Tickets start at just $25 and can be purchased by visiting PhoenixRaceway.com or by calling 866-408-RACE (7223).
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).