SAFEWAY TO OPERATE ON-SITE GROCERY STORE

Safeway

SAFEWAY TO OPERATE ON-SITE GROCERY STORE AT PHOENIX INTERNATIONAL RACEWAY

Safeway to become the Official Grocery Partner of Phoenix International Raceway

PHOENIX Phoenix International Raceway President Bryan R. Sperber announced today that Safeway will operate an on-site grocery store in the camping area at the race track beginning this fall with PIR’s AdvoCare 500 NASCAR Sprint Cup Series weekend Nov. 8-10.  The nation’s fourth-largest grocery chain, Safeway will be the official grocery partner of Phoenix International Raceway offering snacks and campground essentials.  

“We are delighted to partner with Safeway to provide our fans with a first-class grocery store at Phoenix International Raceway during the AdvoCare 500 race weekend,” Sperber said.  “Our fans know that Safeway’s in-store experience is second to none, and we are excited to provide that same level of service at our AdvoCare 500 race weekend and for years to come.” 

The store will look and feel just like one of Safeway’s 115 stores throughout Arizona. The 17,200-square foot store will open its doors on Monday, Nov. 4 at Noon and will be open every day throughout race weekend.  The store will also be open on Monday, Nov. 11 for campers to pick up any last-minute items before they return home. 

Race fans will be able to find all of their camping and cooking needs in the store, from charcoal and firewood to food and groceries, as well as ice, beer, snacks and other campground favorites.  The store will also serve as the unofficial social hub of the campground as race fans start each day with coffee, donuts, breakfast burritos and the morning paper. 

“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division.  “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.” 

In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands.  The display will feature an old school video arcade, sports den and fan photo area.  

Tickets for the November 10 AdvoCare 500 NASCAR Sprint Cup Series race, as well as all other events throughout the November race weekend at Phoenix International Raceway, are available HERE or by calling 1-866-408-RACE (7223).

 

About Safeway

Safeway Inc. is one of the largest food and drug retailers in North America. As of June 15, 2013, the company operated 1,412 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico. Safeway also owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013.

Related PIR News

  • 2/04/16

    PHOENIX INTERNATIONAL RACEWAY HOSTS “PRIX VIEW” INAUGURAL INDYCAR TESTING SESSION

    Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27

  • 2/01/16

    PIR ANNOUNCES PROMOTION OF KRISTIE MAGGS TO SENIOR DIRECTOR OF CONSUMER MARKETING

    Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.

  • 1/28/16

    PHOENIX INTERNATIONAL RACEWAY KICKS OFF INAUGURAL NASCAR WEST COAST MEDIA DAY

    Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.

  • 1/07/16

    NASCAR STAR KASEY KAHNE ATTENDS PHOENIX SUNS GAME

    NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.

  • 11/30/15

    PHOENIX INTERNATIONAL RACEWAY EXTENDS BLACK FRIDAY, CYBER MONDAY SALES THROUGH END OF WEEK

    For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.

Facebook

© 2016 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites