SAFEWAY TO OPERATE ON-SITE GROCERY STORE
SAFEWAY TO OPERATE ON-SITE GROCERY STORE AT PHOENIX INTERNATIONAL RACEWAY
Safeway to become the Official Grocery Partner of Phoenix International Raceway
PHOENIX – Phoenix International Raceway President Bryan R. Sperber announced today that Safeway will operate an on-site grocery store in the camping area at the race track beginning this fall with PIR’s AdvoCare 500 NASCAR Sprint Cup Series weekend Nov. 8-10. The nation’s fourth-largest grocery chain, Safeway will be the official grocery partner of Phoenix International Raceway offering snacks and campground essentials.
“We are delighted to partner with Safeway to provide our fans with a first-class grocery store at Phoenix International Raceway during the AdvoCare 500 race weekend,” Sperber said. “Our fans know that Safeway’s in-store experience is second to none, and we are excited to provide that same level of service at our AdvoCare 500 race weekend and for years to come.”
The store will look and feel just like one of Safeway’s 115 stores throughout Arizona. The 17,200-square foot store will open its doors on Monday, Nov. 4 at Noon and will be open every day throughout race weekend. The store will also be open on Monday, Nov. 11 for campers to pick up any last-minute items before they return home.
Race fans will be able to find all of their camping and cooking needs in the store, from charcoal and firewood to food and groceries, as well as ice, beer, snacks and other campground favorites. The store will also serve as the unofficial social hub of the campground as race fans start each day with coffee, donuts, breakfast burritos and the morning paper.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for the November 10 AdvoCare 500 NASCAR Sprint Cup Series race, as well as all other events throughout the November race weekend at Phoenix International Raceway, are available HERE or by calling 1-866-408-RACE (7223).
Safeway Inc. is one of the largest food and drug retailers in North America. As of June 15, 2013, the company operated 1,412 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico. Safeway also owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013.
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.