QUICKEN LOANS TO SPONSOR FALL CUP RACE
Quicken Loans, the nation’s largest online mortgage lender, today partnered with Phoenix International Raceway (PIR) to announce it will sponsor the Veterans Day weekend NASCAR Sprint Cup Series race on November 9, 2014. An official name and race logo will be announced at a later date.
“All eyes will be on Phoenix International Raceway next year as the end of the season rolls around and drivers are scrapping – literally and figuratively – for every position on the track,” said Quicken Loans President and Chief Marketing Officer Jay Farner. “When we looked at the races on the NASCAR schedule, few others offered the same excitement and energy as the fall Phoenix race.”
The race will conclude PIR’s 50th Anniversary season and a year-long celebration of the track’s rich history and contributions to motor sports in the West. Founded in 1964, PIR hosted its first NASCAR-sanctioned event in 1977 with a Winston West Series race. NASCAR's premier circuit, now known as the Sprint Cup Series, made its debut in Phoenix on November 6, 1988, and for the past 25 years, the fall race in Phoenix has been on or near Veterans Day weekend.
“We are proud to partner with Quicken Loans to present the final NASCAR Sprint Cup Series race of our 50th Anniversary season,” said Phoenix International Raceway President Bryan R. Sperber. “They are a leader on the track and in the Phoenix business community, and their continuing support of veterans makes this partnership a perfect fit for our Veterans Day Weekend event.”
Quicken Loans, who has an office of more than 550 team members in nearby Scottsdale, Arizona, has a strong tradition of honoring active military and veterans. Most notably, the company sponsored the Quicken Loans Carrier Classic on Veterans Day 2011, a first-of-its-kind basketball game that was played on a U.S. Navy aircraft carrier and attended by President Obama and this year will run a special veteran –themed paint scheme in this Sunday’s Sprint Cup Series race at PIR.
“We continuously look for opportunities to honor our active military and veterans and thank them for their service to our country,” said Farner. “What better way to do this than sponsor the Veterans Day race and have our veterans be a focal point of our efforts.”The partnership with PIR comes on the heels of Quicken Loans’ announcement that it will join Richard Childress Racing (RCR) in 2014 and serve as primary sponsor of driver Ryan Newman’s No. 31 Chevrolet SS for 12 races and associate sponsor for all remaining races, marking the company’s third year in the sport. Quicken Loans will also continue as sponsor of Michigan International Speedway’s Quicken Loans 400 Sprint Cup Race on June 15, 2014.
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.