QUICKEN LOANS TO SPONSOR FALL CUP RACE
Quicken Loans, the nation’s largest online mortgage lender, today partnered with Phoenix International Raceway (PIR) to announce it will sponsor the Veterans Day weekend NASCAR Sprint Cup Series race on November 9, 2014. An official name and race logo will be announced at a later date.
“All eyes will be on Phoenix International Raceway next year as the end of the season rolls around and drivers are scrapping – literally and figuratively – for every position on the track,” said Quicken Loans President and Chief Marketing Officer Jay Farner. “When we looked at the races on the NASCAR schedule, few others offered the same excitement and energy as the fall Phoenix race.”
The race will conclude PIR’s 50th Anniversary season and a year-long celebration of the track’s rich history and contributions to motor sports in the West. Founded in 1964, PIR hosted its first NASCAR-sanctioned event in 1977 with a Winston West Series race. NASCAR's premier circuit, now known as the Sprint Cup Series, made its debut in Phoenix on November 6, 1988, and for the past 25 years, the fall race in Phoenix has been on or near Veterans Day weekend.
“We are proud to partner with Quicken Loans to present the final NASCAR Sprint Cup Series race of our 50th Anniversary season,” said Phoenix International Raceway President Bryan R. Sperber. “They are a leader on the track and in the Phoenix business community, and their continuing support of veterans makes this partnership a perfect fit for our Veterans Day Weekend event.”
Quicken Loans, who has an office of more than 550 team members in nearby Scottsdale, Arizona, has a strong tradition of honoring active military and veterans. Most notably, the company sponsored the Quicken Loans Carrier Classic on Veterans Day 2011, a first-of-its-kind basketball game that was played on a U.S. Navy aircraft carrier and attended by President Obama and this year will run a special veteran –themed paint scheme in this Sunday’s Sprint Cup Series race at PIR.
“We continuously look for opportunities to honor our active military and veterans and thank them for their service to our country,” said Farner. “What better way to do this than sponsor the Veterans Day race and have our veterans be a focal point of our efforts.”The partnership with PIR comes on the heels of Quicken Loans’ announcement that it will join Richard Childress Racing (RCR) in 2014 and serve as primary sponsor of driver Ryan Newman’s No. 31 Chevrolet SS for 12 races and associate sponsor for all remaining races, marking the company’s third year in the sport. Quicken Loans will also continue as sponsor of Michigan International Speedway’s Quicken Loans 400 Sprint Cup Race on June 15, 2014.
Related PIR News
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.