COTTON TO SPONSOR NASCAR NATIONWIDE RACE
Cotton Incorporated and Phoenix International Raceway announced a partnership for an at-track denim recycling initiative and entitlement to the Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives® NASCAR Nationwide Series race on Saturday, March 1.
“The partnership with Phoenix International Raceway places the Blue Jeans Go Green™ denim recycling program in the unique position of being both in the national and regional spotlight,” said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated. “The NASCAR audience is large and diverse and Cotton Incorporated is excited to be able to promote its environmentally-responsible program to keep old denim out of landfills and give it new life by converting it into denim insulation for communities in need.”
The Blue Jeans Go Green™ 200 will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track. Phoenix International Raceway is proud to provide a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green™ during the Spring race weekend. The denim will then be converted into UltraTouch™ Denim Insulation by Bonded Logic, located in Chandler, Ariz.
“We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green™ program to Phoenix International Raceway as the title sponsor of our Nationwide event,” said Bryan Sperber, President of Phoenix International Raceway. “We are tremendously proud to be associated with such a great organization and I encourage our fans to recycle their jeans and denim to this great cause.”
To date, Blue Jeans Go Green™ has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch™ Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green™ 200 race weekend.
“We are new to NASCAR but have learned quickly that the sport’s fans are incredibly brand loyal,” Samber said. “If that support translates into participation in this cause marketing program then the Blue Jeans Go Green™ 200 event has the potential to be the largest weekend collection since we introduced the denim recycling program in 2006.”
For more information about the program, please visit www.BlueJeansGoGreen.org.
Related PIR News
Ryan Newman, driver of the No. 31 Grainger Chevrolet, snapped a 127-race winless streak on Sunday by taking the checkered flag at the Monster Energy NASCAR Cup Series Camping World 500 at Phoenix Raceway. Although Newman led just six laps of the 314-lap race, a late-race pit strategy by crew chief Luke Lambert led to Newman’s overtime victory, and his second Cup win at Phoenix Raceway.
Justin Allgaier, driver of the No. 7 BRANDT Chevrolet, may have run the race of his NASCAR XFINITY Series career in Saturday's DC Solar 200. Not only did he take home the victory at Phoenix Raceway in dominant fashion by leading 85 of the 200 laps, but he also won $100,000 in the first NASCAR XFINITY Series Dash 4 Cash race of the 2017 season.
As Phoenix Raceway welcomes racing fans for the first time in 2017, the anticipation is growing for the track’s modernization project. To harness the excitement during the Camping World 500 weekend, a New Phoenix Raceway Preview Center is giving fans an up-close-and-personal view of what’s to come for the Phoenix Raceway Project Powered by DC Solar.
Joey Logano, driver of the No. 22 Shell Pennzoil Ford, continued his hot streak in the desert at Phoenix Raceway on Friday’s Gatorade Pole Day. The 26-year-old followed up his win in last November's Can-Am 500 by turning in the fastest lap in qualifying to capture pole position for Sunday's Camping World 500.
The NASCAR Camping World 500 race weekend at Phoenix Raceway is all about fast cars and the state of Arizona. It seems only appropriate that six members from the cast of the upcoming movie “Car Dogs” will be on hand this weekend to serve as honorary race officials for Sunday’s Monster Energy NASCAR Cup Series Camping World 500, which starts at 12:30 p.m., PT.
No Events Found