SONNEN NAMED HONORARY PACE CAR DRIVER
UFC fighter and FOX Sports analyst Chael Sonnen has been named Honorary Pace Car Driver for The Profit on CNBC 500, Presented by Small Business Fueling American NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 2 PIR President Bryan R. Sperber announced today.
Sonnen, also known as “The American Gangster, will participate in pre-race ceremonies and will lead the pack of cars on Sunday to the green flag. In addition Sonnen, brought to PIR through a partnership with Niner Sports & Entertainment, will be making appearances throughout the day on Sunday at PIR.
“As a fan of NASCAR, I am honored to be apart of the upcoming event at Phoenix,” said Sonnen. “I really respect these drivers that go out there and put it all out on the line to win the race and give the fans a great show.”
Currently ranked eight among in the light heavyweights in the world, Sonnen is one of the most popular fighters to ever compete in the UFC. His quick wit and controversial commentary have made him a crowd favorite. It also has made the transition from fighter to commentator an easy one. When he’s not fighting in the Octagon, you will find Sonnen as the host of ‘UFC Tonight’ on Fox Sports 1.
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.