MICHAEL MCDOWELL TO PARTNER WITH PIR'S 50TH
Phoenix International Raceway will team with local driver Michael McDowell to kick off the race track’s 50th anniversary in true NASCAR style with a sponsorship of McDowell’s car, PIR President Bryan R. Sperber announced today.
PIR’s 50th anniversary logo will adorn McDowell’s No. 95 Leavine Family Racing Ford Fusion during The Profit on CNBC 500 Presented by Small Business Fueling America NASCAR Sprint Cup Series race on Sunday, March 2.
“Growing up in Phoenix, PIR has always held a special place in my heart,” McDowell said. “To be able to play a role in celebrating the track’s 50th anniversary is a tremendous honor and is something I’ll always remember.”
The logo will be prominently featured on the left and right rear quarter panels of the car, providing tremendous visibility.
“We are thrilled to be able to support Michael McDowell this year and tie in our 50th anniversary,” Sperber said. “Having grown up here in the Valley, Michael and his family know how important PIR is to our community. To be able to support his NASCAR Sprint Cup campaign during our golden anniversary season is very exciting for us.”
McDowell, a Glendale native, is in his first year with Concord, N.C.-based Leavine Family Racing and his seventh year of full-time competition in the NASCAR Sprint Cup Series. The team introduced McDowell as its driver for the 2014 season on Oct. 28, 2013.
McDowell qualified 41st for this Sunday’s 56th running of the Daytona 500. He finished ninth in last year’s running of The Great American Race. He got his start in racing at go-karts in the Phoenix area at age eight, and his family remains in the Phoenix area.
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.