NASCAR MEXICO TOYOTA SERIES RETURNS TO PIR
Phoenix International Raceway President Bryan R. Sperber announced today that the NASCAR Mexico Toyota Series will return to Phoenix on Friday, February 28 with the second running of the Toyota 120. PIR remains the only track in the United States to host a race for the NASCAR Mexico Toyota Series.
“We are excited to host the NASCAR Mexico Toyota Series and the Toyota 120 again this year,” Sperber said. “Last year’s inaugural event was sensational, on and off the track, and we look forward to building on that success this year and in the future.”
The race will increase in length from the inaugural 75-lap event in 2013 to 120 laps this year. A full field of nearly thirty drivers from the NASCAR Mexico Toyota Series is expected to participate, with drivers coming from over a dozen Mexican states including Chihuahua, Jalisco, Sinaloa and Mexico City. Both the 2013 series champion Rodrigo Peralta from Queretaro and the defending Toyota 120 champion Abraham Calderon from Nuevo Leon are scheduled to compete.
“We’re excited that the NASCAR Mexico Toyota Series is returning to Phoenix International Raceway for the second running of the Toyota 120," said Les Unger, national motorsports manager for Toyota Motor Sales, USA, Inc. "Our ongoing relationships with PIR and the NASCAR Mexico Toyota Series, and this unique opportunity, enabled us to capitalize on both of those partnerships. The inaugural series event in the United States last March proved to be a success both on and off the track, and we expect the same from this year’s event.”
“It’s great to be back in Phoenix for the second year. For the competitors in the NASCAR Mexico Toyota Series it is exciting to share this upcoming series of events with the NASCAR Sprint Cup Series and NASCAR Nationwide Series,” stated Federico Alaman Gonzalez, General Director of NASCAR Mexico Toyota Series. “I want to thank Bryan Sperber for his enthusiasm in making this happen for the second year. Also want to thank NASCAR and the France family to help us build such a great sport in our country and now crossing the border.”
Located approximately 20 miles west of downtown Phoenix in Avondale, PIR has long been an economic driver in the West Valley. The inaugural Toyota 120 generated millions of dollars in local economic impact for the area.
“As home to Phoenix International Raceway, Avondale is delighted to host the NASCAR Mexico Toyota Series in our community,” said Avondale Mayor Marie Lopez Rogers. “From an economic development perspective, Arizona recognizes the vital trading partner we have in Mexico, and events such as the NASCAR Toyota Mexico Series Toyota 120 are key to bringing both tourism and business interests together. I was honored to be a part of the inaugural race last year, and I am excited to see this event grow and flourish in the years ahead.”
Related PIR News
Denny Hamlin took advantage of some of that free time to hit the links in the Waste Management Phoenix Open Annexus Pro-Am on Wednesday. Hamlin, the driver of the No. 11 FedEx Toyota Camry, was grouped with fellow FedEx spokesman and Pro Football Hall of Fame candidate Jerome Bettis and defending PGA TOUR FedEx Cup winner Billy Horschel.
Phoenix International Raceway and NASCAR have announced that the NASCAR Sprint Cup Series CampingWorld.com 500, scheduled for Sunday, March 15, will kick off at 12:30 p.m. MST, while the NASCAR XFINITY Series race is scheduled for 1 p.m. MST on Saturday, March 14. Both races will broadcast live on FOX. The Toyota 120 NASCAR Mexico Series Race on Friday, March 13, is set for 7 p.m. MST on NBC Universo.
In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website, PhoenixRaceway.com, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.
Kevin Harvick drove his No. 4 Budweiser Chevrolet car to Gatorade Victory Lane in Sunday’s Quicken Loans Race for Heroes 500, but the race itself was a winner for Phoenix International Raceway. The track sold out of grandstand seats a week before the race and sold out of reserved camping spots more than two months early.
Kevin Harvick dominated Sunday’s Quicken Loans Race for Heroes 500, leading 264 of the 312 laps in his No. 4 Budweiser Chevrolet on the way to Gatorade Victory Lane to conclude Phoenix International Raceway’s 50th anniversary season. The win clinched a place for Harvick in the Chase for the NASCAR Sprint Cup Championship Round next Sunday in Miami.