LEMONIS TO BE GRAND MARSHAL & HONORARY STARTER
Marcus Lemonis, star of CNBC’s ‘The Profit,’ will serve as the grand marshal and honorary starter for The Profit on CNBC 500 Presented by Small Business Fueling America NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 2.
On ‘The Profit,’ Lemonis, the Chairman and CEO of Camping World and Good Sam Enterprises, steps in to save struggling businesses by investing his own money and teaching the owners his secrets to business success. The second season of ‘The Profit’ premiers on Tuesday, Feb. 25 on CNBC.
As grand marshal, Lemonis will say the four most famous words in racing – “Drivers, start your engines!” prior to the start of the race. After giving the command, Lemonis will head to the flag stand where he will wave the green flag to officially start The Profit on CNBC 500 Presented by Small Business Fueling America.
Lemonis headlines an exciting pre-race schedule. Fan favorite and Phoenix-native trumpet soloist Jesse Maguire will perform the national anthem, while UFC fighter and FOX Sports analyst Chael Sonnen will be the honorary pace car driver.
The popular rock group P.O.D. (Payable On Death) will perform on the pre-race stage beginning at 11:00 a.m. MST. Adding to the scene during pre-race will be an appearance by the world-famous Budweiser Clydesdales, who will make a parade lap along the front stretch prior to the start of the race.
Maguire has performed his powerful and moving trumpet rendition of the ‘Star Spangled Banner’ for three presidents as well as crowds in NASCAR, Major League Baseball and the NFL. He has toured worldwide with the band Tower of Power, and he served as the lead trumpet for the Lincoln Center Jazz Orchestra of New York. He currently performs regularly at The Phoenician resort in Phoenix.
Sonnen, also known as “The American Gangster, will participate in pre-race ceremonies and will lead the pack of cars on Sunday to the green flag. Currently ranked eighth among in the light heavyweights in the world, Sonnen is one of the most popular fighters to ever compete in the UFC. His quick wit and controversial commentary have made him a crowd favorite.
Known for their passionate lyrics and energy P.O.D. is scheduled to release their eighth and latest record, Murdered Love, this spring. Following the album release, P.O.D. will be embarking on a national tour. Formed in 1992, the group has sold over 10 million albums, garnered four No. 1 music videos, three Grammy nominations and over a dozen rock radio hits, including “Southtown,” “Alive,” “Youth of the Nation,” and “Goodbye for Now.”
Tickets to all events throughout The Profit on CNBC 500 NASCAR Sprint Cup Series weekend at Phoenix International Raceway are available on PhoenixRaceway.com or by calling 1-866-408-RACE (7223).
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.