PHOENIX AT 50: A HALF-CENTURY OF RACING
Phoenix International Raceway has been a part of the motor sports scene since 1964. From its genesis as an open-wheel destination through its present-day status as a stock car haven, the one-mile desert oval has built a reputation as a unique challenge for drivers and as a memory maker for all who have visited over the last 50 years.
To celebrate and acknowledge the track’s golden anniversary, PIR president Bryan R. Sperber announced today the release of a limited-edition commemorative book documenting the past 50 years. ‘Phoenix At 50: A Half-Century of Racing’ is a comprehensive journey through the last five decades of racing in the Valley of the Sun.
Comprised of a collection of work by writers from varying backgrounds that have shared their talents to bring these stories together – including a foreword from ‘The King,’ Richard Petty – the book tells the stories and the secrets that the track has held for fifty years.The book will be available for purchase at PIR merchandise locations throughout the track during the Feb. 28 – March 2 NASCAR event weekend. After the race weekend, the book will be available for purchase at the PIR ticket window and on Amazon.com
Related PIR News
Race weekend entertainment for the CampingWorld.com 500 at Phoenix International Raceway will feature a new spin on driver introductions as world-renowned DJ Michaelis applies his own flair, mixing all music related to the PIR “Like A Boss” marketing campaign.
What has Kevin Harvick done at Phoenix? Quite literally, a lot, and it’s being celebrated by JR Motorsports with a creative, new video at JRMRacing.com and by Phoenix International Raceway with a special ticket package for its March race weekend.
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.