SAFEWAY STORE RETURNS TO PIR RACE WEEKEND
The fan favorite Safeway store will return to Phoenix International Raceway in the camping area at the race track this March for PIR’s upcoming The Profit on CNBC 500, Presented by Small Business Fueling America NASCAR Sprint Cup Series race weekend Feb. 27-March 2. As the Official Grocery partner of PIR, Safeway will offer race fans an extensive selection of food, snacks and other campground favorites.
”We are excited to welcome Safeway back to PIR once again this spring,” said PIR President Bryan R. Sperber. “The camping experience is a huge part of what makes NASCAR such a special sport, and Safeway provides our race fans everything they need to have the best experience possible in Phoenix.”
The store looks and feels just like Safeway’s 115 stores. The 9,000-square foot store will open at 7:00 a.m. MST on Tuesday, February 25 and will be open every day throughout race weekend.
Race fans will again be able to find all of their camping and cooking needs at Safeway, from charcoal and firewood to wide selection of groceries, as well as ice, beer, snacks and other campground necessities. Safeway has increased its range of products by nearly 30 percent, and for the first time will offer spirits for sale in the on-site store.
The store will also serve as the social hub of the campground as race fans start each day with donuts and the morning paper, along with fresh coffee and signature coffee drinks.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for The Profit on CNBC 500 Presented by Small Business Fueling America, as well as all other events throughout the spring race weekend at Phoenix International Raceway, are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Fans can watch as teams prepare for Phoenix Grand Prix with testing session on Feb. 27
Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.