SAFEWAY STORE RETURNS TO PIR RACE WEEKEND
The fan favorite Safeway store will return to Phoenix International Raceway in the camping area at the race track this March for PIR’s upcoming The Profit on CNBC 500, Presented by Small Business Fueling America NASCAR Sprint Cup Series race weekend Feb. 27-March 2. As the Official Grocery partner of PIR, Safeway will offer race fans an extensive selection of food, snacks and other campground favorites.
”We are excited to welcome Safeway back to PIR once again this spring,” said PIR President Bryan R. Sperber. “The camping experience is a huge part of what makes NASCAR such a special sport, and Safeway provides our race fans everything they need to have the best experience possible in Phoenix.”
The store looks and feels just like Safeway’s 115 stores. The 9,000-square foot store will open at 7:00 a.m. MST on Tuesday, February 25 and will be open every day throughout race weekend.
Race fans will again be able to find all of their camping and cooking needs at Safeway, from charcoal and firewood to wide selection of groceries, as well as ice, beer, snacks and other campground necessities. Safeway has increased its range of products by nearly 30 percent, and for the first time will offer spirits for sale in the on-site store.
The store will also serve as the social hub of the campground as race fans start each day with donuts and the morning paper, along with fresh coffee and signature coffee drinks.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for The Profit on CNBC 500 Presented by Small Business Fueling America, as well as all other events throughout the spring race weekend at Phoenix International Raceway, are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Two-time Olympian and current UFC star Dan Henderson will lead the field to the green flag behind the wheel of the Official Toyota Camry Pace Car at the start of the CampingWorld.com 500 at Phoenix International Raceway on Sunday, March 15. Henderson’s appearance was the result of a partnership between PIR and Niner Sports & Entertainment. As the official pace car driver, the 44-year old mixed martial artist will take an honorary lap around the one-mile oval.
Phoenix International Raceway was honored twice in recent weeks by NASCAR for outstanding work in the areas of marketing and community outreach. Earlier this year, PIR's 50th Anniversary was named NASCAR's Marketing Campaign of the Year and the PIR Track Services team received NASCAR's Track Services Teamwork Award; and today, PIR Communications Manager Greg Fresquez received NASCAR's Industry Ambassador Award.
NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a moderated question and answer session before the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15.
Phoenix International Raceway hosted up-and-coming driver Ruben Garcia Jr. from the NASCAR Mexico Series as he spoke to more than 2,000 high school students at La Joya Community High School in Avondale on Wednesday, Feb. 18. In addition to his racing background, Garcia talked with the students about the importance of education and pursuing their goals.
Fans coming to the CampingWorld.com 500 at Phoenix International Raceway will be in for a treat prior to the race. That morning, the popular Grammy-nominated and multi-platinum rock group Tonic will perform a pre-race concert in the fan midway area at 10:30 a.m. MST.