SAFEWAY STORE RETURNS TO PIR RACE WEEKEND
The fan favorite Safeway store will return to Phoenix International Raceway in the camping area at the race track this March for PIR’s upcoming The Profit on CNBC 500, Presented by Small Business Fueling America NASCAR Sprint Cup Series race weekend Feb. 27-March 2. As the Official Grocery partner of PIR, Safeway will offer race fans an extensive selection of food, snacks and other campground favorites.
”We are excited to welcome Safeway back to PIR once again this spring,” said PIR President Bryan R. Sperber. “The camping experience is a huge part of what makes NASCAR such a special sport, and Safeway provides our race fans everything they need to have the best experience possible in Phoenix.”
The store looks and feels just like Safeway’s 115 stores. The 9,000-square foot store will open at 7:00 a.m. MST on Tuesday, February 25 and will be open every day throughout race weekend.
Race fans will again be able to find all of their camping and cooking needs at Safeway, from charcoal and firewood to wide selection of groceries, as well as ice, beer, snacks and other campground necessities. Safeway has increased its range of products by nearly 30 percent, and for the first time will offer spirits for sale in the on-site store.
The store will also serve as the social hub of the campground as race fans start each day with donuts and the morning paper, along with fresh coffee and signature coffee drinks.
“Safeway is proud to partner with Phoenix International Raceway and welcomes the thousands of NASCAR fans expected throughout race week,” said Nancy Keane, Public Affairs Director for Safeway’s Phoenix Division. “Safeway’s on-site grocery store promises to provide PIR’s dedicated race fans exemplary service, warm hospitality and an inviting shopping experience.”
In addition to the store, Safeway will also host a “Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.
Tickets for The Profit on CNBC 500 Presented by Small Business Fueling America, as well as all other events throughout the spring race weekend at Phoenix International Raceway, are available at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
Related PIR News
Kevin Harvick did something Sunday that no driver had ever done in the 52-year history of Phoenix International Raceway. The 39-year-old from Bakersfield, Calif. scored a victory in his fourth consecutive race in the same professional series at the legendary one-mile oval in the Arizona desert, leading 224 of 312 laps to win the CampingWorld.com 500.
Daytona 500 winner Joey Logano put on a dominating display at Phoenix International Raceway in Saturday’s AXALTA Faster. Tougher. Brighter 200, the fourth race of 2015 in the NASCAR XFINITY series.
Ruben Pardo earned his first NASCAR Mexico Series win at Phoenix International Raceway in the Toyota 120 on Friday. After starting on the pole, Pardo fell as low as 12th but fought back to the front in the late stages.
Pop music sensation Tori Kelly will perform the national anthem prior to the start of the CampingWorld.com 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 15, highlighting the pre-race festivities. Kelly’s performance will be included in the live national television broadcast of the race on FOX at 12:30 p.m. local time (3:30 p.m. Eastern).
Phoenix International Raceway is encouraging fans to prepare for race day traffic by arriving early and enjoying the full NASCAR experience during the CampingWorld.com 500 event weekend, March 13-15. In addition to the CampingWorld.com 500 on Sunday, March 15 at 12:30 p.m. PST, the race weekend at PIR will include the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race on Saturday, March 14 at 1 p.m. PST and the Toyota 120 NASCAR Mexico Series race on Friday, March 13 at 7 p.m. PST.