TALKING STICK RESORT RETURNS AS SPONSOR
The 2014 season will be a big one at Phoenix International Raceway (PIR) as the track celebrates its 50th anniversary. PIR President Bryan R. Sperber announced today that the track’s spring NASCAR race weekend will begin with the Talking Stick Resort 75 NASCAR K&N Pro Series-West race.
“Phoenix International Raceway is proud to once again partner with Talking Stick Resort to kick off our golden anniversary season with the Talking Stick Resort 75,” Sperber said. “The K&N Pro Series-West is a vital developmental series where many of the future stars in our sport get their start and we are excited for them to open their season here in Phoenix.”
This marks the third consecutive year in which Talking Stick Resort has been the title sponsor for the spring race in the NASCAR K&N Pro Series-West at PIR. This year’s race will be the longest in that three-year period, with the race scheduled to last 75 laps, up from 60 a year ago.
“It is a thrill for Talking Stick Resort to again serve as a sponsor for NASCAR race. The partnership is, all the more significant this year, as we help the raceway celebrate this monumental milestone,” said Ramon Martinez, director of public relations for Talking Stick Resort. “Additionally, we recognize that when not enjoying the excitement of our entertainment offerings, many of our guests enjoy the excitement of NASCAR, we are pleased to accommodate them.”
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Phoenix International Raceway President Bryan R. Sperber announced today that Kristie Maggs has been promoted to Senior Director of Consumer Marketing and Partnership Activation. Since joining PIR in July 2007, Maggs has played an integral role in the marketing efforts of two annual NASCAR Sprint Cup weekends and the upcoming Verizon Indy Car Series – growing the track’s fan base through promotional opportunities with track partners and elevating the PIR brand.
Phoenix International Raceway participated in the inaugural NASCAR West Coast Media day at the Peterson Automotive Museum in downtown Los Angeles on Wednesday. The event, which highlights the second season of back-to-back races at Las Vegas, Phoenix and Fontana, featured NASCAR Sprint Cup Series drivers Aric Almirola, Kurt Busch, Denny Hamlin and Brad Keselowski. In addition to the upcoming 2016 season, the drivers as well as track presidents discussed the return of “NASCAR Goes West” including the Good Sam 500 at Phoenix International Raceway on Sunday, March 13.
NASCAR star Kasey Kahne, driver of the No. 5 Great Clips Chevy SS for Hendrick Motorsports, attended Wednesday’s Phoenix Suns home game versus the Charlotte Hornets at Talking Stick Resort Arena. Kahne was in the Phoenix area to promote the start of the 2016 NASCAR season, the Daytona 500, and the Good Sam 500 at Phoenix International Raceway, which is scheduled for Sunday, March 13.
For people looking for that perfect gift for the race fan in their life, Phoenix International Raceway has extended its Black Friday and Cyber Monday special offers through the end of the week.