TALKING STICK RESORT RETURNS AS SPONSOR
The 2014 season will be a big one at Phoenix International Raceway (PIR) as the track celebrates its 50th anniversary. PIR President Bryan R. Sperber announced today that the track’s spring NASCAR race weekend will begin with the Talking Stick Resort 75 NASCAR K&N Pro Series-West race.
“Phoenix International Raceway is proud to once again partner with Talking Stick Resort to kick off our golden anniversary season with the Talking Stick Resort 75,” Sperber said. “The K&N Pro Series-West is a vital developmental series where many of the future stars in our sport get their start and we are excited for them to open their season here in Phoenix.”
This marks the third consecutive year in which Talking Stick Resort has been the title sponsor for the spring race in the NASCAR K&N Pro Series-West at PIR. This year’s race will be the longest in that three-year period, with the race scheduled to last 75 laps, up from 60 a year ago.
“It is a thrill for Talking Stick Resort to again serve as a sponsor for NASCAR race. The partnership is, all the more significant this year, as we help the raceway celebrate this monumental milestone,” said Ramon Martinez, director of public relations for Talking Stick Resort. “Additionally, we recognize that when not enjoying the excitement of our entertainment offerings, many of our guests enjoy the excitement of NASCAR, we are pleased to accommodate them.”
Related PIR News
Fans will enjoy a full weekend lineup of entertainment for the Can-Am 500 race weekend at Phoenix Raceway, Nov. 11-13. This fall will feature a new post-race Phoenix Raceway After Dark show with Christopher Shayne on Friday, Nov. 11. PIR mainstays like Harry Luge and METALHEAD will return to Busch Garage all weekend long, while NASCAR’s favorite DJ Michaelis will be back to add his unique spin on driver introductions before the Can-Am 500 on Sunday, Nov. 13.
Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.
Fans attending the Can-Am 500 on Sunday, Nov. 13 at Phoenix Raceway will be entertained with live music before the start of the race as multi-platinum rock group Hinder will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
Phoenix International Raceway President Bryan R. Sperber announced Ticket Galaxy as the title sponsor of the track’s upcoming November NASCAR XFINITY Series race and as PIR’s official secondary market ticket provider. NASCAR XFINITY Series driver Daniel Suárez and Ticket Galaxy President Steve Kobelski joined Sperber for the announcement at the Hard Rock Café in Downtown Phoenix on Tuesday. The Ticket Galaxy 200 will serve as the semifinal race in the Chase for NASCAR XFINITY Series title and air on NBC Sports Network in primetime on Saturday, Nov. 12 at 5:30 p.m. local time (7:30 p.m. Eastern).