COTTON AND PIR TAKE TO THE SILVER SCREEN

Blue Jeans Go Green 200
Share:

Cotton Incorporated and Phoenix International Raceway are taking to the silver screen to spread the word about the Blue Jeans Go Green™ denim recycling program that was showcased at PIR during last month’s NASCAR race weekend.

A 90-second piece highlighting the program and the Blue Jeans Go Green™ 200 presented by Cotton, The Fabric of Our Lives® NASCAR Nationwide Series race at PIR is running within Screenvision’s national 14,200 screen network, including more than 400 screens in Arizona. It will run prior to the movies starting within Screenvision’s Front & Center preshow between now and May 8.  Cotton Incorporated teamed with Screenvision, a national leader in cinema advertising, to exhibit the Blue Jeans Go Green™ program in theaters.

The Blue Jeans Go Green™ 200 race generated tremendous visibility for the nationwide call-to-action for consumers to recycle denim and give it “new life” by converting it into UltraTouch™ Denim Insulation.  The race entitlement was supported by an at-track recycling program in which race weekend attendees were encouraged to drop off any type of denim at one of four recycling collection bin locations that were set up around the track. The recycled denim is being converted into UltraTouch™ Denim Insulation by Bonded Logic, located in Chandler, Ariz.

Phoenix International Raceway provided a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycled denim with Blue Jeans Go Green™ during the Spring race weekend.

The U.S. cotton industry sees its role as a catalyst for change that will inspire ingenuity and improvement along the entire global supply chain.  To date, Blue Jeans Go Green™ has diverted more than 600 tons of waste from landfills and generated approximately 2 million square feet of UltraTouch™ Denim Insulation to assist with building efforts in communities in need.

Each year a portion of the denim insulation is given to communities in need – many of which have been affected by natural disasters.  Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green™ 200 race weekend.

For more information about the program, please visit www.BlueJeansGoGreen.org.

Related Topics

Phoenix Raceway

Related PIR News

  • 3/19/17

    LATE RACE PIT STRATEGY GIVES RYAN NEWMAN WIN IN CAMPING WORLD 500 AT PHOENIX RACEWAY

    Ryan Newman, driver of the No. 31 Grainger Chevrolet, snapped a 127-race winless streak on Sunday by taking the checkered flag at the Monster Energy NASCAR Cup Series Camping World 500 at Phoenix Raceway. Although Newman led just six laps of the 314-lap race, a late-race pit strategy by crew chief Luke Lambert led to Newman’s overtime victory, and his second Cup win at Phoenix Raceway.

  • 3/18/17

    ALLGAIER WINS $100,000 WITH VICTORY IN DC SOLAR 200

    Justin Allgaier, driver of the No. 7 BRANDT Chevrolet, may have run the race of his NASCAR XFINITY Series career in Saturday's DC Solar 200. Not only did he take home the victory at Phoenix Raceway in dominant fashion by leading 85 of the 200 laps, but he also won $100,000 in the first NASCAR XFINITY Series Dash 4 Cash race of the 2017 season.

  • 3/18/17

    PHOENIX RACEWAY OFFERS FANS FIRST LOOK AT NEW HOSPITALITY EXPERIENCE

    As Phoenix Raceway welcomes racing fans for the first time in 2017, the anticipation is growing for the track’s modernization project. To harness the excitement during the Camping World 500 weekend, a New Phoenix Raceway Preview Center is giving fans an up-close-and-personal view of what’s to come for the Phoenix Raceway Project Powered by DC Solar.

  • 3/17/17

    JOEY LOGANO CLAIMS POLE POSITION FOR CAMPING WORLD 500

    Joey Logano, driver of the No. 22 Shell Pennzoil Ford, continued his hot streak in the desert at Phoenix Raceway on Friday’s Gatorade Pole Day. The 26-year-old followed up his win in last November's Can-Am 500 by turning in the fastest lap in qualifying to capture pole position for Sunday's Camping World 500.

  • 3/16/17

    CAST OF THE MOVIE “CAR DOGS” TO SERVE AS HONORARY RACE OFFICIALS FOR CAMPING WORLD 500

    The NASCAR Camping World 500 race weekend at Phoenix Raceway is all about fast cars and the state of Arizona. It seems only appropriate that six members from the cast of the upcoming movie “Car Dogs” will be on hand this weekend to serve as honorary race officials for Sunday’s Monster Energy NASCAR Cup Series Camping World 500, which starts at 12:30 p.m., PT.

Upcoming Events

  •   No Events Found

Facebook

© 2017 Phoenix International Raceway

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites