EL SOL NAMED THE OFFICIAL SALSA OF PHOENIX INTERNATIONAL RACEWAY
Phoenix International Raceway today announced an exciting new partnership with locally-based El Sol Foods as the track’s official salsa. The family-owned and operated business based in Gilbert, Ariz. has been named the exclusive salsa partner of its hometown track for the Nov. 11-13 race weekend, when NASCAR returns for the semi-final race of The Chase for the NASCAR Sprint Cup.
El Sol Foods uses the family recipes that have been handed down from generation to generation. Available throughout Arizona, California, New Mexico, Nevada, Wyoming, Montana and coming soon to seven more states this year, El Sol Foods provides some of the region’s best salsa products from any level of heat -- Mild, Medium or Hot in regular and organic, plus Pico de Gallo, Lime, Fire-roasted with black beans and corn, Tomatillo and a seasonal Mango-Pineapple.
“We are thrilled to partner with El Sol. As a locally-owned business, it makes it particularly meaningful for our team to have such strong support from right here in the Valley,” said PIR President Bryan R. Sperber.
Ryan Bullock, President of El Sol Foods adds, “At the end of the day our partnership with PIR is a great way for El Sol Foods to support another local establishment while being able to provide fresh and delicious salsa to race fans. We see it as a win-win for everybody involved and are truly excited about this collaboration.”
The popular fall race at PIR sells out nearly a month in advance and features a full weekend of NASCAR action, including racing from the top-three series in NASCAR. Prior to the Can-Am 500 in the NASCAR Sprint Cup Series on Nov. 13, the event weekend will feature the NASCAR XFINITY Series race on Saturday, Nov. 12 and will kick off with the Lucas Oil 150 NASCAR Camping World Truck Series race on Friday, Nov. 11.
The Can-Am 500 stands as the final Eliminator Round race in the Chase for the NASCAR Sprint Cup, after which the field of championship contenders will be reduced to the final four who will head to the season finale at Homestead-Miami Speedway for the title showdown.