PHOENIX RACEWAY NAMES JENNIFER STATON SENIOR DIRECTOR OF PARTNERSHIP SALES & MARKETING
Phoenix Raceway President Bryan R. Sperber announced today that Jennifer Staton has been named Senior Director of Partnership Sales & Marketing. Staton has been with International Speedway Corporation (“ISC”), the parent company of PIR in Daytona Beach, Fla., since 2006.
“We are pleased to welcome Jennifer to our staff,” said Sperber. “Her years of experience and knowledge within the motorsports industry will be a tremendous asset for our team as we continue to elevate the PIR brand for our partners and fans alike.”
Most recently, Jennifer was responsible for managing and developing some of ISC’s top partners as Director of Partnership Marketing. Her many contributions included securing Toyota as the first founding partner at the newly-reimagined Daytona International Speedway. In her current role at Phoenix Raceway, she is responsible for identifying new marketing partnerships, managing current client relationships and leading PIR’s partner activation strategies.
“I am excited to join such a talented team and work alongside regional and national partners to help their brands achieve success at Phoenix Raceway,” said Staton. “We are thrilled about the new opportunities for partners and look forward to enhancing the fan experience beyond expectations!”
Jennifer earned her degree in marketing from Sheridan College in Toronto, Canada, where she was awarded the Sheridan Scholar designation.