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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 01/30/08

    Connect with PIR on Facebook and Twitter!

    The high-speed action and interactive fun of NASCAR racing at Phoenix International Raceway may be over two months away, but you can join PIR's virtual community now

  • 01/23/08

    PIR Rolls Out April Event Weekend Schedule

    The on-track schedule for Phoenix International Raceway's April 10-12 NASCAR event weekend is set, and with action taking place in the Camping World Series, Nationwide Series, and Sprint Cup Series, you can check out the schedule here.

  • 01/22/08

    Blue Wall Banter: Shaking Things Up for '08

    Blue Wall Banter is the Official Blog of Phoenix International Raceway. In the first installment of 2008, the Blue Wall Banter crew takes a look at some of the changes - big and small - for NASCAR's new season. Read on...

  • 01/11/08

    SUBWAY Fresh Fit 500™ Tickets Available; Checker Auto Parts 500 Renewal Deadline Approaching

    (PHOENIX, Ariz.) - A number of great seats and hospitality options still remain for Phoenix International Raceway's April 10-12 event weekend, highlighted by the Saturday, April 12 running of the NASCAR Sprint Cup Series SUBWAY Fresh Fit 500™.

  • 01/11/08

    NASCAR Sprint Cup Series to Test at PIR in March

    (PHOENIX, Ariz.) - Having set its sights on the new season, NASCAR has announced the 2008 testing schedules for its three national series - the NASCAR Sprint Cup Series, the NASCAR Nationwide Series, and the NASCAR Craftsman Truck Series - and Phoenix International Raceway is on the short list of host tracks.

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